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  • Casual Articles - This May Be The Most Powerful Benefit Of Podcasting

    Name That Customer Service Breakdown: Is It A Listening Problem or a Memory Problem?
    Harry Lorayne and Jerry Lucas, the former basketball star, teamed up years ago and wrote a sensational little self-help manual: THE MEMORY BOOK.You might have seen these two appearing on “The Tonight Show.” Their “act” consisted of simply memorizing and
    hat type of show they will post.
    • What content will be included in their show.
    • When they want to post their conten
      Grow Your Business... Because You Can!
      You have worked enough on making your customers feel satisfied. You provide them with best services. But, still there is no change in the profit margin. You find that you are still there where you were last time. There is not a single percent growth. You need t
      Perhaps one of the most attractive benefits of podcasting is the Power of Choice.

      The podcast audience can choose:

      • What content they consume
      • When they consume their content of choice
      • Where they consume their content of choice.
      • How they consume their content of choice. (Online, Offline, ipod, cell phone, burned on CD, from their hard drive, on their car sterio. It's up the the consumer.

        Podcasting is on their terms!

      The podcasters can choose:

      • What type of show they will post.
      • What content will be included in their show.
      • When they want to post their content
        Managers: Are You Cool With PR?
        Managers can be cool, right? Right! Especially business, non-profit, public entity and association managers who combine a sound public relations strategy with effective communications tactics leading directly to the bottom line --perception altered, behav
        >
      • What content they consume
      • When they consume their content of choice
      • Where they consume their content of choice.
      • How they consume their content of choice. (Online, Offline, ipod, cell phone, burned on CD, from their hard drive, on their car sterio. It's up the the consumer.

        Podcasting is on their terms!

      The podcasters can choose:

      • What type of show they will post.
      • What content will be included in their show.
      • When they want to post their conten
        Brainstorm Options Before You Negotiate
        A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the possible options that may exist for you and the other side.<
        ce.
      • How they consume their content of choice. (Online, Offline, ipod, cell phone, burned on CD, from their hard drive, on their car sterio. It's up the the consumer.

        Podcasting is on their terms!

      The podcasters can choose:

      • What type of show they will post.
      • What content will be included in their show.
      • When they want to post their conten
        eBiz Marketing: Coffee Rocks
        I smell a marketing ploy.Yesterday when my mail arrived I opened up a gift from Chris Knight of www.ezinearticles.com, a munificent packet of Iced Gingerbread coffee in a mug that says I LOVE ezine articles with their website address on the cup (lest I f
        r sterio. It's up the the consumer.

        Podcasting is on their terms!

      The podcasters can choose:

      • What type of show they will post.
      • What content will be included in their show.
      • When they want to post their conten
        Auto Detailers and Competitive Aspects of Automobile Detailing
        There are both fixed and mobile detailers. Consumers often will use either or both during the life of their car. Mobile Detailing is nice because they come to you. Fixed site auto detailers often work in a controlled environment and can produce higher quality
        hat type of show they will post.
      • What content will be included in their show.
      • When they want to post their content.
      • How they post their content.
      In today's fast moving world you'll reach a much wider audience when you give them the option to consume your content on their terms.

      Here's just a few real examples of traditional media and business giving their audience the power of choice through podcasting:

      • Traditional radio stations are offering segments of their shows as podcasts
      • Tivocast is launching which will bring internet audio and video to real televisions.
      • Mobilecasting makes True wirless podc

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