Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use

Both have their advantages and disadvantages. I will quickly summarise my opinion upon this based on what I know.

Firstly audio podcasts:

Audio podcasts are good because:

• They don't use as much bandwidth
• For information based content you can pack in a lot more information than in a video podcast of the same size
• Where video does not add to the content in any useful way, this is recommended
• Hosting your podcast is usually cheaper since bandwidth is not as great

Video podcasts are good because:

• You can provide visual content to enhance the information message
• Visual content, lends itself more easily to branding and also display of additional advertising in a visual form which may be more attractive to advertisers
• If you want to get into tv, the movies or advertising you can get more exposure for yourself, especially if you appear in it by using a video podcast medium

Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use

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If you want to make a success of your business then you must be able to sell your products. That makes sense doesn't it? And in most businesses that means getting out and selling to your custom
much bandwidth
• For information based content you can pack in a lot more information than in a video podcast of the same size
• Where video does not add to the content in any useful way, this is recommended
• Hosting your podcast is usually cheaper since bandwidth is not as great

Video podcasts are good because:

• You can provide visual content to enhance the information message
• Visual content, lends itself more easily to branding and also display of additional advertising in a visual form which may be more attractive to advertisers
• If you want to get into tv, the movies or advertising you can get more exposure for yourself, especially if you appear in it by using a video podcast medium

Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use

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ting your podcast is usually cheaper since bandwidth is not as great

Video podcasts are good because:

• You can provide visual content to enhance the information message
• Visual content, lends itself more easily to branding and also display of additional advertising in a visual form which may be more attractive to advertisers
• If you want to get into tv, the movies or advertising you can get more exposure for yourself, especially if you appear in it by using a video podcast medium

Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use

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ly to branding and also display of additional advertising in a visual form which may be more attractive to advertisers
• If you want to get into tv, the movies or advertising you can get more exposure for yourself, especially if you appear in it by using a video podcast medium

Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use

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t by using a video podcast medium

Bear in mind with video, there are many formats and not all of them are compatible with every viewer. Consider the format of your video carefully before committing.

So as you can see the format you use is not cast in stone. You can use both as well. Such as Joe Satriani in his super colossus podcast. He has an audio and a video version.

Ultimately the form you use should be determined by a careful consideration of your goals, combined with an assessment of your marketplace.