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Casual Articles - How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
All work and no play can make employees a rather dull group, don’t you think? Depending on the type of company you are part of, there might be room to hold a couple of corporate parties, get-togethers or picnics throughout the year. If you should be in charge of organizing and planning this delicate task, there are plenty of ways to approach this responsibility. When it comes to the many types of corporate par
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they
One of my favorite Gary Larson cartoons is the one with the cardboard cutouts of a hillbilly family on the lawn of their mountain shack. The caption reads: The Fake McCoys.The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and let the oilman do it manually.Even though
A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines.
First things first: Avoid these proven sales-killing "headlines" like the pox:
Your company name
A generic industry or service category (e.g. "Plumbing Contractor")
Or on a website or brochure, "Welcome to ABC Industries"
The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.
So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...
1. Call out to your target audience
If your message is aimed at stockbrokers, mention "stockbrokers" in the headline.
2. Mention specific benefits
Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this apparent paradox.
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they a
Walgreens is the second largest drug store company in the country (behind CVS, which has more stores but does not make as much money). Walgreens, founded by a man named... you guessed it, Walgreen, started in Chicago almost a hundred years ago. Walgreens grew rapidly mainly because the soda fountains featured something new, a chocolate malted milk shake. Today, with 425 new stores opening each year and 7,000 p
Or on a website or brochure, "Welcome to ABC Industries"
The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.
So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...
1. Call out to your target audience
If your message is aimed at stockbrokers, mention "stockbrokers" in the headline.
2. Mention specific benefits
Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed in the morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this apparent paradox.
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they
Most entrepreneurs consider payroll management a strenuous business process. Most companies either have a dedicated staff involved only in payroll management or they outsource this function. Payroll management involves calculating the money owed to each employee, taking hourly wage, commission, sick leave, vacation time, and other variables that change the pay from week to week into account. From this gross pa
3. Use vivid, evocative verbs
Especially online, high-energy headlines work very well.
Here's a headline that uses all 3 of the above techniques...
"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies on the Big Players"
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this apparent paradox.
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they
Colors are always considered as an important aspect of our day-to-day life. Colors referred as a conceptual language are always used for communication purpose. Like way in order to create your own brand to be a recognizable image of a company or product, you need a logo. A good logo design made with efficacious colors can help you to create an eminent brands that helps in meeting the outlook of buyers which in
OK, it needs a bit of work, but you get the idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.
4. Use "cognitive dissonance"
That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:
"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"
This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of "dissonance" with this apparent paradox.
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they
Are you not frustrated when you see your materials being ignored and trashed? Isn’t it frustrating that what you had exerted had ended up this way. Well for sure this is a business downfall, if all of your exerted efforts had been ignored and trashed out. So why not think of a good strategy that will make you stand out and noticed.One of the greatest ideas of being noticed is choosing the right and appr
5. Include some challenging or surprising information
Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:
"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"
The "hook" is the guarantee. Also bear in mind that most of the people who see this headline will have already searched for the term "rubbish removal sydney" or similar, so they are expecting to see something related to those keywords.
How are your headlines? Can you use any of the above tips to get better response?
For more detailed information on how to improve your ads and written marketing materials, you can sign up free to our monthly newsletter, "Results-Driven Marketing Secrets".To join, just fill in the form below...
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