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Casual Articles - How To Improve AdSense Revenue
5 Revealing Facts About Starting an Online Business
The truth about working online is basically that it has its bad points as well as the good points. It’s not as easy as it sounds or everyone would be “successfully” doing it. Consider this question, ”Is starting an online business for you?” Get the unpolished, bare facts now:1. When you start your own online business, you get to make the ultimate decision about what you want to do. You can take a hobby and turn it into revenue or take a simple skill and use this foundation for creating your own genuine business online. Above all you get to choose something that you really enjoy and be your own boss.Negative: There may not be enough interest in your products or services to allow your business to grow. You need to realize that to become successful in your online business there needs to be a demand for your products and services.Help: To avoid the ultimate disaster of complete failure, do some online research before you proceed further, in order, to determine if there is a definite demand for your products or services. Also, make sure that you’re choosing a business option for the long haul and not some type of trend that will soon whither away.2. Depending on your type of business, you usually get to choose your own hours. Flexible hours can be wonderful when you have children or other type of activities that you like to participate in at various times.Negative: Starting your own home business often requires numerous hours when first starting out. Usually you’re working on your own and have the sole responsibility of completing projects and scheduled tasks. Outsourcing is ve
for.
The truth about working online is basically that it has its bad points as well as the good points. It’s not as easy as it sounds or everyone would be “successfully” doing it. Consider this question, ”Is starting an online business for you?” Get the unpolished, bare facts now:1. When you start your own online business, you get to make the ultimate decision about what you want to do. You can take a hobby and turn it into revenue or take a simple skill and use this foundation for creating your own genuine business online. Above all you get to choose something that you really enjoy and be your own boss.Negative: There may not be enough interest in your products or services to allow your business to grow. You need to realize that to become successful in your online business there needs to be a demand for your products and services.Help: To avoid the ultimate disaster of complete failure, do some online research before you proceed further, in order, to determine if there is a definite demand for your products or services. Also, make sure that you’re choosing a business option for the long haul and not some type of trend that will soon whither away.2. Depending on your type of business, you usually get to choose your own hours. Flexible hours can be wonderful when you have children or other type of activities that you like to participate in at various times.Negative: Starting your own home business often requires numerous hours when first starting out. Usually you’re working on your own and have the sole responsibility of completing projects and scheduled tasks. Outsourcing is ve
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this artic
Things to Remember in Book Printing
The books have crowded the shelves of so many people these days. And that’s a good indication that even though there’s the internet at hand, still there are people who are interested in reading in print. If you’re a book lover, there are so many options of books for you to choose from. But if you’re into book publishing, you’ve got to face the fact that the competition in the market is getting tighter and tighter.Many publishers are looking for better ways on how to improve their book covers. Since it’s the cover that catches the eye of the readers first, it is important that your cover is well-designed. A compelling cover design makes a call to action to your target market. With a compelling book cover, surely a sale will develop.But you should take into account that it’s not only the cover of the book that you should keep an eye on. You also have to consider some other elements like design and the cost of the book.Here are some things that can help you achieve a winning book printing project.1. The book should be unique. There are many types of books that are on hand. You must create an out-of-the-ordinary book so as to get noticed and be able to entice potential buyers to pick it up.2. Consider the title of the book. The title is the first thing that the people see.3. Select the proper typeface. The typeface should go well with the design of your book. It should complement the subject of the book.4. Catch the reader’s attention. You can do it through the title of the book or the design of the front cover.5. The color of book cover may vary depending on what you
Dear Reader,
The books have crowded the shelves of so many people these days. And that’s a good indication that even though there’s the internet at hand, still there are people who are interested in reading in print. If you’re a book lover, there are so many options of books for you to choose from. But if you’re into book publishing, you’ve got to face the fact that the competition in the market is getting tighter and tighter.Many publishers are looking for better ways on how to improve their book covers. Since it’s the cover that catches the eye of the readers first, it is important that your cover is well-designed. A compelling cover design makes a call to action to your target market. With a compelling book cover, surely a sale will develop.But you should take into account that it’s not only the cover of the book that you should keep an eye on. You also have to consider some other elements like design and the cost of the book.Here are some things that can help you achieve a winning book printing project.1. The book should be unique. There are many types of books that are on hand. You must create an out-of-the-ordinary book so as to get noticed and be able to entice potential buyers to pick it up.2. Consider the title of the book. The title is the first thing that the people see.3. Select the proper typeface. The typeface should go well with the design of your book. It should complement the subject of the book.4. Catch the reader’s attention. You can do it through the title of the book or the design of the front cover.5. The color of book cover may vary depending on what you
This e-commerce article will help you make more money with Google AdSense and Yahoo Publishing Network. All information given below do not infringe any TOS of the respective service, of course.
First of all, PPC ads like those provided by AdSense or YPN are great ways to earn money online. Especially if you have got an established and content-rich website. AdSense ads are targeted ads, which means they fit to the site’s content. Therefore it’s likely they will meet the visitors’ interests. This usually leads to a high click through ratio on AdSense ads compared to the CTR of normal non-targeted banner ads.
Now, how can you increase your AdSense earnings once you have placed the ads on your site? Don’t worry, there is much you can do.
First, let’s take a look at the factors which directly influence ad performances:
* unique visitors and page impressions
* CTR
* targeting
* CPC
You will increase your ppc revenue by improving one or more of the above factors.
1. Improving the website’s traffic
By driving more visitors to your site you will probably increase the number of ad clicks, because there are more people who see the ads. In addition, if you can get more page impressions on your website you will also have more ad impressions which might result in higher ppc earnings.
Attracting more visitors can be achieved by optimizing your website for the search engines, but also by adding more high quality content and unique services to your site. Also, your site should have at least an “okay design”, because your visitors will probably not go to your site again if it looks too terrific. In case you don’t know how to do search engine optimization: I will write an article on this topic as well in the future.
Better traffic stats will increase the number of ad impressions. However, this does not mean you have got a higher CTR. The CTR could still be the same or even lower than before though, so you also need to improve another of the above factors.
2. How to get a higher CTR
There are many options you can choose to get a higher click ratio.
For instance, you have the possibility to change the ads themselves.
2.1 Ad Colors
In general you have two kinds of ad colors to choose from: ads that stand out and ads that blend in.
Both may have their positives and negatives, but all in all you need to experiment with those types of color palettes to see which works best with your site. In my personal experience (and what I have been told from most webmasters I have talked to) colors that blend in perform better. Others have experienced better click ratios from outstanding ad colors though, so this is something you really should try out yourself. Whatever option you choose, you should at least try your ads to fit to the website’s design and color scheme though.
My personal tip is: Match the ad’s text color with the color of your website’s content’s text color and match the link color of the ad with your site’s link color.
2.2 Ad Placement
Another factor incluencing the CTR is the placement of your ad. AdSense ads should not be hidden from your visitors, but they should be visible at first sight. Again, there are still several places you can choose for your ads to appear.
Text ads seem to attract most clicks at the top or in the center of a website’s content area. Especially on websites with much text content.
Do you already know the so-called "heat map” by Google? It illustrates profitable ad placements on an example site layout. The fields which are colored dark orange experience the best performance while those fields with a brighter color do not perform that well.
Anyway, the heat map is only a tip for you. It’s based on Google’s researches from many different websites with AdSense ads, but the heat map possibly does not show the perfect ad placement area for your own site. So - again - it’s up to you to try where on your website ads work best.
To give you a direction: On sites with an article, ads which are placed directly below the article seem to do quite well. In addition, you should also place an ad above the article, so people can click on it at the top and at the bottom of the page.
Important is that ads are placed where the user’s eyes are likely to focus on them. You should also try to place the ads throughout your whole site, because this adds variety across your site and users have more selection. Also, more ads mean more revenue, in my experience.
In case you’re running a forum please pay attention to the “AdSense on Forums” section below. There I will discuss the specific placement criteria for forums.
2.3 Ad Format
The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I’ve experienced that the 336?280 large rectangle, the 250?250 square and the 160?600 wide skyscraper have done best on my sites. These are quite big ad formats, of course, so they need lots of space, but if they’re placed well they usually generate more income than the smaller and narrow ad formats.
Another good format is the wide 728?90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468?60 banner format does not convert that well, but it can still be placed in areas where there isn’t much space available, i.e. directly in the page header (next to the logo) or within articles.
3. Targeting
The targeting of ppc ads is very important, because targeted ads perform much better than untargeted banners. Therefore you should make sure all ads on your website show targeted ads which fit to your site’s content. This will increase the CTR of the ads and also result in a better branding of your site, because people only find content and links that fit to your site’s topic.
Many webmaster have problems with ads that don’t show proper text links. Anyway, it’s quite easy to target ppc ads.
The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Google’s bots. So you should add additional content to your site to get better ads.
If you still don’t get advertising links that fit to your site’s content and thus to your visitors’ interests, you should implement section targeting.
Section targeting is a very useful tool to help Google find the best ads for your site. It allows you to suggest sections of your text content that you’d like Google to emphasize when matching ads to your site’s content.
You can implement section targeting by adding special HTML comments to your site’s HTML code.
The HTML tags to emphasize a page section take the following format:
< !– google_ad_section_start –>
< !– google_ad_section_end –>
If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:
< !– google_ad_section_start(weight=ignore) –>
Here’s an example of how your site’s code should look like after implementing section targeting:
< html>< head>< title>Your Site’s Title< /title>< /head>
< body>
This is text content of your web page.
< !– google_ad_section_start –>
This is the text which you want Google to emphasize when targeting ads.
< !– google_ad_section_end –>
Here might also be some content.
< /body>
< /html>
Please keep in mind a significant amount of content should be placed within the section targeting tags, because insufficient content might result in less relevant ads to appear on your site. Also, it is against Google’s TOS to use ad targeting to display ads which don’t fit to your site’s content, so you only may use section targeting to emphasize content sections of your site which include proper content.
Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.
4. CPC
The fourth way to improve your total advertising income is to get a higher cost per click on ads displayed on your site. But how to increase the CPC?
First of all, you should do some research on different keywords which fit to your site’s topic. Go to Google and perform searches for these keywords. The more AdWords ads appear in the right bar of Google’s search results the likelier it is that ads for the regarding keyword have got a higher CPC. In addition, you can take advantage of Overture’s Bidtool to determine which keywords pay well in terms of PPC advertising. Although the Overture tool is a direct indicator for the YPN, you can still use it to get a good idea of the keywords’ click prices.
Now that you know which keywords AdSense should display ads for on your site the only thing you need to do is to target ads for the keyword(s) you have chosen. You can do this by adding additional and targeted content and by emphasizing words or complete sections of your web page, as explained above.
5. Google Search Box
AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site’s theme, and you’ll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this articl
An Insight Into Affirmative Action Program
It is very important for every company manager or human resources worker to have an affirmative action program. Although certain steps should be taken in order to make that program work and to advance either women or minorities or any other underrepresented groups in the respective field, specialists on human resources strongly recommend not having quotas, at least not officially announced ones.The majority of bosses do actually complain about these programs, but in fact they prove to be working really well, especially with productive and modern workplaces. When implemented correctly the affirmative action programs do actually insure having the best people for the job doing it in the best possible way. In case you think that it is not intuitive you should get a consultation from a person who has actually had the chance to help a company to implement its program of affirmative action and they will provide you with what you need.If the affirmative action program is good enough, it will surely help your business in many aspects. It will not only protect you from the possible discrimination suits. It will also help you get the best employees available on the market, because such a program easily counteracts against prejudices and biases that do exist in all businesses. We all know that women are as good employees as men and whites are just as smart as the blacks, but still there is discrimination and certain groups have the position of power, while the others are usually under-estimated, under-paid and under-employed.Even if you have never experienced it yourself, there is also a kind of institutional
e. In my personal experience (and what I have been told from most webmasters I have talked to) colors that blend in perform better. Others have experienced better click ratios from outstanding ad colors though, so this is something you really should try out yourself. Whatever option you choose, you should at least try your ads to fit to the website’s design and color scheme though.
It is very important for every company manager or human resources worker to have an affirmative action program. Although certain steps should be taken in order to make that program work and to advance either women or minorities or any other underrepresented groups in the respective field, specialists on human resources strongly recommend not having quotas, at least not officially announced ones.The majority of bosses do actually complain about these programs, but in fact they prove to be working really well, especially with productive and modern workplaces. When implemented correctly the affirmative action programs do actually insure having the best people for the job doing it in the best possible way. In case you think that it is not intuitive you should get a consultation from a person who has actually had the chance to help a company to implement its program of affirmative action and they will provide you with what you need.If the affirmative action program is good enough, it will surely help your business in many aspects. It will not only protect you from the possible discrimination suits. It will also help you get the best employees available on the market, because such a program easily counteracts against prejudices and biases that do exist in all businesses. We all know that women are as good employees as men and whites are just as smart as the blacks, but still there is discrimination and certain groups have the position of power, while the others are usually under-estimated, under-paid and under-employed.Even if you have never experienced it yourself, there is also a kind of institutional
My personal tip is: Match the ad’s text color with the color of your website’s content’s text color and match the link color of the ad with your site’s link color.
2.2 Ad Placement
Another factor incluencing the CTR is the placement of your ad. AdSense ads should not be hidden from your visitors, but they should be visible at first sight. Again, there are still several places you can choose for your ads to appear.
Text ads seem to attract most clicks at the top or in the center of a website’s content area. Especially on websites with much text content.
Do you already know the so-called "heat map” by Google? It illustrates profitable ad placements on an example site layout. The fields which are colored dark orange experience the best performance while those fields with a brighter color do not perform that well.
Anyway, the heat map is only a tip for you. It’s based on Google’s researches from many different websites with AdSense ads, but the heat map possibly does not show the perfect ad placement area for your own site. So - again - it’s up to you to try where on your website ads work best.
To give you a direction: On sites with an article, ads which are placed directly below the article seem to do quite well. In addition, you should also place an ad above the article, so people can click on it at the top and at the bottom of the page.
Important is that ads are placed where the user’s eyes are likely to focus on them. You should also try to place the ads throughout your whole site, because this adds variety across your site and users have more selection. Also, more ads mean more revenue, in my experience.
In case you’re running a forum please pay attention to the “AdSense on Forums” section below. There I will discuss the specific placement criteria for forums.
2.3 Ad Format
The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I’ve experienced that the 336?280 large rectangle, the 250?250 square and the 160?600 wide skyscraper have done best on my sites. These are quite big ad formats, of course, so they need lots of space, but if they’re placed well they usually generate more income than the smaller and narrow ad formats.
Another good format is the wide 728?90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468?60 banner format does not convert that well, but it can still be placed in areas where there isn’t much space available, i.e. directly in the page header (next to the logo) or within articles.
3. Targeting
The targeting of ppc ads is very important, because targeted ads perform much better than untargeted banners. Therefore you should make sure all ads on your website show targeted ads which fit to your site’s content. This will increase the CTR of the ads and also result in a better branding of your site, because people only find content and links that fit to your site’s topic.
Many webmaster have problems with ads that don’t show proper text links. Anyway, it’s quite easy to target ppc ads.
The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Google’s bots. So you should add additional content to your site to get better ads.
If you still don’t get advertising links that fit to your site’s content and thus to your visitors’ interests, you should implement section targeting.
Section targeting is a very useful tool to help Google find the best ads for your site. It allows you to suggest sections of your text content that you’d like Google to emphasize when matching ads to your site’s content.
You can implement section targeting by adding special HTML comments to your site’s HTML code.
The HTML tags to emphasize a page section take the following format:
< !– google_ad_section_start –>
< !– google_ad_section_end –>
If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:
< !– google_ad_section_start(weight=ignore) –>
Here’s an example of how your site’s code should look like after implementing section targeting:
< html>< head>< title>Your Site’s Title< /title>< /head>
< body>
This is text content of your web page.
< !– google_ad_section_start –>
This is the text which you want Google to emphasize when targeting ads.
< !– google_ad_section_end –>
Here might also be some content.
< /body>
< /html>
Please keep in mind a significant amount of content should be placed within the section targeting tags, because insufficient content might result in less relevant ads to appear on your site. Also, it is against Google’s TOS to use ad targeting to display ads which don’t fit to your site’s content, so you only may use section targeting to emphasize content sections of your site which include proper content.
Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.
4. CPC
The fourth way to improve your total advertising income is to get a higher cost per click on ads displayed on your site. But how to increase the CPC?
First of all, you should do some research on different keywords which fit to your site’s topic. Go to Google and perform searches for these keywords. The more AdWords ads appear in the right bar of Google’s search results the likelier it is that ads for the regarding keyword have got a higher CPC. In addition, you can take advantage of Overture’s Bidtool to determine which keywords pay well in terms of PPC advertising. Although the Overture tool is a direct indicator for the YPN, you can still use it to get a good idea of the keywords’ click prices.
Now that you know which keywords AdSense should display ads for on your site the only thing you need to do is to target ads for the keyword(s) you have chosen. You can do this by adding additional and targeted content and by emphasizing words or complete sections of your web page, as explained above.
5. Google Search Box
AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site’s theme, and you’ll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this artic
Indian Pharmaceutical Companies
Storm clouds are hovering in the drug research domain where Indian companies have raked in the moolah from a string of successful discoveries.Research costs are on the rise and the chances of success in discoveries are less. The time to develop new drugs has also lengthened. A few years ago, it took around two years to launch a new drug; it now takes over six after approvals and clinical trials.According to Paresh Vaish, director of the Boston Consulting Group, the cost of research is rising. The cost would be $2.3 billion in 2010 from $1.5 billion now, he said.Vaish, who analyses drug trends, said a company launched only one drug from a pipeline of eight molecules between 1995 and 2000. It is one from 13 molecules now.Like the global majors, In-3ian pharmaceutical companies are spending big on research, with some even investing around 10 per cent of their top line.Dr Reddy's Laboratories, Ranbaxy Laboratories, Sun Pharma, Lupin and many others are trying to build a pipeline of new chemical entities (NCEs). Ranbaxy's NCE pipeline has 3-5 molecules in the late discovery stage and two in the second phrase;of clinical trials. Dr Reddy's has nine molecules in various stages of development.At the annual general meeting of the Organisation of Pharmaceutical Producers of India (OPPI), Vaish said the industry's growth and profits have been driven by prices in the US. He said the drug prices in the US are the highest in the world, while in Canada the prices are half of that in the US.Vaish warned that prices in the US could fall by 20 per cent as the US government would
xperienced that the 336?280 large rectangle, the 250?250 square and the 160?600 wide skyscraper have done best on my sites. These are quite big ad formats, of course, so they need lots of space, but if they’re placed well they usually generate more income than the smaller and narrow ad formats.
Storm clouds are hovering in the drug research domain where Indian companies have raked in the moolah from a string of successful discoveries.Research costs are on the rise and the chances of success in discoveries are less. The time to develop new drugs has also lengthened. A few years ago, it took around two years to launch a new drug; it now takes over six after approvals and clinical trials.According to Paresh Vaish, director of the Boston Consulting Group, the cost of research is rising. The cost would be $2.3 billion in 2010 from $1.5 billion now, he said.Vaish, who analyses drug trends, said a company launched only one drug from a pipeline of eight molecules between 1995 and 2000. It is one from 13 molecules now.Like the global majors, In-3ian pharmaceutical companies are spending big on research, with some even investing around 10 per cent of their top line.Dr Reddy's Laboratories, Ranbaxy Laboratories, Sun Pharma, Lupin and many others are trying to build a pipeline of new chemical entities (NCEs). Ranbaxy's NCE pipeline has 3-5 molecules in the late discovery stage and two in the second phrase;of clinical trials. Dr Reddy's has nine molecules in various stages of development.At the annual general meeting of the Organisation of Pharmaceutical Producers of India (OPPI), Vaish said the industry's growth and profits have been driven by prices in the US. He said the drug prices in the US are the highest in the world, while in Canada the prices are half of that in the US.Vaish warned that prices in the US could fall by 20 per cent as the US government would
Another good format is the wide 728?90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468?60 banner format does not convert that well, but it can still be placed in areas where there isn’t much space available, i.e. directly in the page header (next to the logo) or within articles.
3. Targeting
The targeting of ppc ads is very important, because targeted ads perform much better than untargeted banners. Therefore you should make sure all ads on your website show targeted ads which fit to your site’s content. This will increase the CTR of the ads and also result in a better branding of your site, because people only find content and links that fit to your site’s topic.
Many webmaster have problems with ads that don’t show proper text links. Anyway, it’s quite easy to target ppc ads.
The first you should do is to control whether the site has enough content. The more text content there is the faster and more accurate your ads will be targeted by Google’s bots. So you should add additional content to your site to get better ads.
If you still don’t get advertising links that fit to your site’s content and thus to your visitors’ interests, you should implement section targeting.
Section targeting is a very useful tool to help Google find the best ads for your site. It allows you to suggest sections of your text content that you’d like Google to emphasize when matching ads to your site’s content.
You can implement section targeting by adding special HTML comments to your site’s HTML code.
The HTML tags to emphasize a page section take the following format:
< !– google_ad_section_start –>
< !– google_ad_section_end –>
If you want Google to ignore specific sections of your site when targeting ads you need to use the following comment tag:
< !– google_ad_section_start(weight=ignore) –>
Here’s an example of how your site’s code should look like after implementing section targeting:
< html>< head>< title>Your Site’s Title< /title>< /head>
< body>
This is text content of your web page.
< !– google_ad_section_start –>
This is the text which you want Google to emphasize when targeting ads.
< !– google_ad_section_end –>
Here might also be some content.
< /body>
< /html>
Please keep in mind a significant amount of content should be placed within the section targeting tags, because insufficient content might result in less relevant ads to appear on your site. Also, it is against Google’s TOS to use ad targeting to display ads which don’t fit to your site’s content, so you only may use section targeting to emphasize content sections of your site which include proper content.
Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.
4. CPC
The fourth way to improve your total advertising income is to get a higher cost per click on ads displayed on your site. But how to increase the CPC?
First of all, you should do some research on different keywords which fit to your site’s topic. Go to Google and perform searches for these keywords. The more AdWords ads appear in the right bar of Google’s search results the likelier it is that ads for the regarding keyword have got a higher CPC. In addition, you can take advantage of Overture’s Bidtool to determine which keywords pay well in terms of PPC advertising. Although the Overture tool is a direct indicator for the YPN, you can still use it to get a good idea of the keywords’ click prices.
Now that you know which keywords AdSense should display ads for on your site the only thing you need to do is to target ads for the keyword(s) you have chosen. You can do this by adding additional and targeted content and by emphasizing words or complete sections of your web page, as explained above.
5. Google Search Box
AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site’s theme, and you’ll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this artic
A Quick Guide in Payment Processing Services and Terms
Most successfully businesses use one or more 3rd party payment processing services to process their credit card orders on Internet, since this doesn't require to obtain a direct merchant account or to setup expensive ssl certificates. The 3rd party payment processing services handles payment by credit card (and usually can handle checks and other forms of payment as well), and sends the seller a monthly (typically) check or wire transfer, minus various processing fees, which vary from service to service.These 3rd party payment processing solutions give the seller a link to a secure webpage where they can redirect their customers to, for completing the order. While the method has many benefits, it also has disadvantages.Below I would like to make an introduction of the basic terms and concepts used by the standard payment processing services, to help sellers Understand better what they need to compare when choosing an payment processing service.Payment Cycle- the time interval during which orders are taken for one payment. Can be monthly, bimonthly, weekly, etc. After each payment cycle ends, the payment should be sent to the seller.Payment Hodling Time- unfortunattely every payment processing service deliberately holds the payment for an amount of time that varies between a few days up to several months. They do not send the payment immediately after the payment cycle has ended, but instead they hold the payment for the specified payment holding time. They say this is to protect them against fraud, chargebacks, and it also helps them with increasing their profit ( by
tart –>
Most successfully businesses use one or more 3rd party payment processing services to process their credit card orders on Internet, since this doesn't require to obtain a direct merchant account or to setup expensive ssl certificates. The 3rd party payment processing services handles payment by credit card (and usually can handle checks and other forms of payment as well), and sends the seller a monthly (typically) check or wire transfer, minus various processing fees, which vary from service to service.These 3rd party payment processing solutions give the seller a link to a secure webpage where they can redirect their customers to, for completing the order. While the method has many benefits, it also has disadvantages.Below I would like to make an introduction of the basic terms and concepts used by the standard payment processing services, to help sellers Understand better what they need to compare when choosing an payment processing service.Payment Cycle- the time interval during which orders are taken for one payment. Can be monthly, bimonthly, weekly, etc. After each payment cycle ends, the payment should be sent to the seller.Payment Hodling Time- unfortunattely every payment processing service deliberately holds the payment for an amount of time that varies between a few days up to several months. They do not send the payment immediately after the payment cycle has ended, but instead they hold the payment for the specified payment holding time. They say this is to protect them against fraud, chargebacks, and it also helps them with increasing their profit ( by
This is the text which you want Google to emphasize when targeting ads.
< !– google_ad_section_end –>
Here might also be some content.
< /body>
< /html>
Please keep in mind a significant amount of content should be placed within the section targeting tags, because insufficient content might result in less relevant ads to appear on your site. Also, it is against Google’s TOS to use ad targeting to display ads which don’t fit to your site’s content, so you only may use section targeting to emphasize content sections of your site which include proper content.
Another way to improve ad targeting for your site is to emphasize specific terms by making them bold (< b> or < em>) or making them a heading (< h1> or < h2>). Google will pay special attention to emphasized terms and phrases within your web page.
4. CPC
The fourth way to improve your total advertising income is to get a higher cost per click on ads displayed on your site. But how to increase the CPC?
First of all, you should do some research on different keywords which fit to your site’s topic. Go to Google and perform searches for these keywords. The more AdWords ads appear in the right bar of Google’s search results the likelier it is that ads for the regarding keyword have got a higher CPC. In addition, you can take advantage of Overture’s Bidtool to determine which keywords pay well in terms of PPC advertising. Although the Overture tool is a direct indicator for the YPN, you can still use it to get a good idea of the keywords’ click prices.
Now that you know which keywords AdSense should display ads for on your site the only thing you need to do is to target ads for the keyword(s) you have chosen. You can do this by adding additional and targeted content and by emphasizing words or complete sections of your web page, as explained above.
5. Google Search Box
AdSense also offers the possibility to implement Google Search into your website. Google Search is a useful service for your users, it can search either your site or the whole Internet. The search results pages can be customized to fit with your site’s theme, and you’ll be paid for every valid click on the ads that appear. The search box is also great to earn money from visitors who did not find what they were looking for on your site, because the search box allows them to search exactly for what they have been looking for and it will display ads that are targeted based on the keyword(s) they search for.
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this artic
All Marketers are Scammer Pt 2
All marketers are scammers eh? Some practices I disagree with marketers on is the abuse of testimonials as I said in the previous issue, and if you have some time I would recommend checking it out.The two funniest testimonials are the audio and video ones. Getting testimonials can be hard at times so imagine squeezing out an audio or video testimonial out of a customer without bribing them.Better yet, who will have the technology on hand? I have given testimonials before because I believe in giving a man or woman credit when credit is due, but never have it crossed my mind that a product is so great that I will take time off my schedule to record an audio testimonial for it, never. Have you?Didn’t think so, no one in the right mind would. I never had a customer that was so satisfied that they decided to record an audio testimonial for one of my products, and I consider my products to be of premium quality.Forget about video testimonials it’s just non-believable. It looks exactly like one of those infomercials on TV, the people look and sound like they are reading a script. A believable testimonial is a customer that is writing a brief comment on the product and how much success they have had with it, or simply their thoughts about it. They are usually good because who would put negative comments about their product on their website?A picture is fine, but when I see the same marketer on countless of information products, I start to get a little skeptical; they short of kill the effect. When I look for testimonials I want to know how the average Joe blow manages to have success with it,
for.
All marketers are scammers eh? Some practices I disagree with marketers on is the abuse of testimonials as I said in the previous issue, and if you have some time I would recommend checking it out.The two funniest testimonials are the audio and video ones. Getting testimonials can be hard at times so imagine squeezing out an audio or video testimonial out of a customer without bribing them.Better yet, who will have the technology on hand? I have given testimonials before because I believe in giving a man or woman credit when credit is due, but never have it crossed my mind that a product is so great that I will take time off my schedule to record an audio testimonial for it, never. Have you?Didn’t think so, no one in the right mind would. I never had a customer that was so satisfied that they decided to record an audio testimonial for one of my products, and I consider my products to be of premium quality.Forget about video testimonials it’s just non-believable. It looks exactly like one of those infomercials on TV, the people look and sound like they are reading a script. A believable testimonial is a customer that is writing a brief comment on the product and how much success they have had with it, or simply their thoughts about it. They are usually good because who would put negative comments about their product on their website?A picture is fine, but when I see the same marketer on countless of information products, I start to get a little skeptical; they short of kill the effect. When I look for testimonials I want to know how the average Joe blow manages to have success with it,
So the Google Search Box can earn you some extra money. You should not expect too much from the search box though. I have only been able to increase income by 1 to 3 per cent through Google Search.
6. Optimization tips for forums
While I have already written much about placing ads on “usual” websites here are some tips on how to make more money from PPC ads displayed within forums:
Ad Format & Placement
160?600 Skyscraper ads placed above the fold on the left side of your forum seem to perform very well. However, you should also place a 728?90 leaderboard ad below the forum’s header. The combination of these two ad formats works well and results in a high CTR, in my experience.
This can also be seen in Google’s Heat Map and I can only confirm the ad placements suggested by the heat map.
In addition, you should also place an ad between the first and the second post of the threads in the forum. There already exists a script for vBulletin which automatically displays PPC ads in this place. You should integrate this script to your forum to improve PPC income.
Above I have written that a leaderboard ad directly below the editorial content would work fine. This suggestion also works with forums. Therefore it is a good idea to place a leaderboard ad directly below the last post of the thread, because user’s who read the whole thread might be looking for the next link to click on - and what’s a better link than a targeted ppc link?
Anyway, this would require you to remove the leaderboard ad below the forum’s header, because you may only display 3 AdSense ads per page. I would recommend to do so, because the leaderboard ad at the bottom of the page seems to perform better than the ad below the header, in my experience (and against Google’s heat map). Instead, I would place one of Google’s horizontal link units below the header (a link unit may be placed as an additional ad, so you can display more than 3 ads per page).
Over all you should try to use ads that blend in, because people spend lots of time in forums and the forum design should not be disrupted by outstanding ad colors.
Google’s Search Box can also be implemented into your forum. I’d suggest to place it directly in the forum’s search tool. For instance, dnforum.com offers its members to use both the forum’s and Google’s site search.
Well, that’s it. I think I’ve written everything which came up to my mind at the moment.
I hope you have enjoyed reading this article and at least some of the above information will be useful for you.
Thank you.
Sincerely,
Dominik Mueller
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