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Casual Articles - How Can All the Radio Stations Be #1?
Many business owner with a dream to take their company public often neglect to prepare and plan for the future, very few small and mid-size companies have a business plan.A business plan is like a road map, and can be liken to when you go on a journey sometimes you need to change direction, it doesn’t mean your destination changes, you are just getting there via a different route.A v
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, ne
Have you ever noticed how companies hide behind their accounting minutia? Using various accounting rules to hide the fact they are not making money, only burning thru capital? Many a company executive will talk about how well the company is doing never will the utter a single negative comment, which might hurt their stock. How can they do this? Well, it is easy the government regulators have made regu
Quite often a radio “Account Manager” or “Account Executive” which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium. They ask for an information package to be mailed out to them; or faxed over if it’s urgent (Ha!). When the rep asks questions that are essential to the provision of any information pertinent to the situation (demographics, psychographics, time frame, budget etc.), the caller says they know nothing. They were just told to call stations and gather information.
Being an obliging rep, the information is sent or faxed as requested ….and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can’t figure out how to make a decision….so they buy print instead. Both sides of the prospective transaction lose.
The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume – unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.
Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, new
Combine Wholesale Distribution with the Beverage Industry and you get one of the most profitable and fun businesses in the world.This article will give you an introduction into this great business, how you can start and how much money you can make on each case of beverage sold. Is beverage distribution for you? Find out right now.Beverage distribution is one of the easiest and most pro
Being an obliging rep, the information is sent or faxed as requested ….and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can’t figure out how to make a decision….so they buy print instead. Both sides of the prospective transaction lose.
The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume – unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.
Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, ne
A mission statement is simply an encapsulation of the mission of a particular organization – its purpose, its goals and how to achieve them. A mission statement may also be considered a blueprint for success, streamlining the efforts of an organization’s executives as all decide the direction the organization must head, delineating the perceived best paths towards objective fulfillment.It is no
Being an obliging rep, the information is sent or faxed as requested ….and then nothing happens 95% of the time. The decision maker receives the rankers, profiles, sales packages, announcer and program information and can’t figure out how to make a decision….so they buy print instead. Both sides of the prospective transaction lose.
The information each station sends out will of course focus on their strengths. As mentioned earlier, many will be #1 in their target market, which really confuses the issue. If the prospective client thinks that everyone is their target market, they may chose to buy the station that has the highest cume audience (cume – unduplicated listeners who tune to the station for at least 15 minutes a week). The price per commercial is usually quite high and discourages new advertisers before they start.
Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, ne
The discussion with your client on how they want to handle the process will be after you have completed your work. For smaller clients you may actually print the bills, mall them, collect the payments and make the deposits. Although the most common means of payment process is lock box. Small clients may not want the expense of this service. For these clients you should create a spreadsheet in excel or
Even when the decision maker is the one gathering the information or meeting with the reps, they still often end up confused by all of the data. The secret to gathering the information you need, is to ask the right questions. How do you ask the right questions?
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, ne
Logistics is defined as possessing the right amount of substance at the correct time and for the appropriate price. It is a discipline, which deals with the procedure of any organization and has operational and financial impact. It fits in with all types of industry segments, and administers the completion of project life cycles, supply chains, and ensuing efficiencies. Freight logistics involves work
You ask the right questions of yourself first and provide as much information as you can about what you want to accomplish with this advertising and whom you need to reach. Make a list of the characteristics of your best customers. Define the age group, the kind of radio they are likely to listen to (talk, rock, easy listening, news, etc.). Identify any psychographics that may be pertinent.
No matter how much you would like to think so, everyone is not your customer. There is a group that is more likely to use your services or buy your product and they are the target to focus your efforts on.
When you request information, be specific. State unequivocally that you only want information that is relevant to the consumer characteristics, you provide. All the information must be based on the same criteria, to provide a basis for comparison. How else will you determine which station reaches your best customers at a cost effective rate?
Bigger isn’t always better, so choose your audience based on the criteria you set, and work with the creative team at the station to write and record messages to captivate your customers.
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