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Casual Articles - Win With Google AdWords
There is a rather famous true story called “Acres of Diamonds”.It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers on his property the largest single diamond ever known to man.Point of fact: After helping hundreds of thousands of entrepreneurs and business owners, I’ll lay odds that this story is true for YOU in more ways than you are currently willing to admit to yourself.No matter where you are on the success continuum, your ability to generate tens or hundreds of thousands of dollars in immediate windfall income is well within your reach.I know firsthand, because everyday, I am paid handsomely to do just that by my clients and associates.Now, no one likes to be told that they are sitting on a diamond mine, especially when they don’t see it for themselves. So please allow me to give you some advice which could potentially generate a cash jackpot of between $10,000 and $1,000,000 almost overnight.“What’s the secret?”, you ask impatiently.I’ll tell you flat out: Your hidden wealth is buried in your email list... it’s hiding in your client list... and it lies dormant in your vendor list. I could go on and on.Here’s the secret in a nutshell: One of the places your hidden wealth lies is in the trusted relationships you’ve cultivated with people over the years.Let me prove my point with a quick example. I recently did a consult with a client who has a wonderful nutritional product. His own clients are very enthusiastic about the results they get.At the same time, although he is successful, he is also cash poor. He needs a cash infusion of hundreds of thousands of dollars to be able to fund the building up of his business.What’s the solution? A banker? An angel investor? A partner? Venture capital? Maybe, but I think there might be an easier way.Here’s what I suggested to him: I told him to write a heartfelt letter to his most devoted
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experien
Sometime soon you will be attending some training. It may be a one hour tele-seminar, a one day class, professional conference, or a weekend retreat. It may be something that you are paying for, or it may be something your organization is investing in. Whether you are paying the bill or not, you are making a significant investment of your time, energy and attention to participate.Many people approach training as an adult much like they approached classes when they were in school – and those strategies aren’t always the best ones to maximize the value from a learning experience. Regardless of the length, situation or topic, there are some very specific things that you can do to convert the experience into useful learning you can apply in your work and life.Following are seven strategies that you can apply to convert your time and energy spent in training into real useful learning.1. Have a goal. Been signed up for some training at work? Decided to attend a seminar on a topic you are interested in? Great! The first thing you should do in any case is set a learning goal. If you are already knowledgeable about the topic and have specific things you want to improve, setting your goal or goals should be easy. If this is training you are less excited about attending, or are unclear about, you can still set a goal like: “Learn one new thing I can apply at work,” or “Meet one person I can add to my network.” Having a goal and writing it down focuses your mind and will help you gain real practical value from any learning situation.2. Take personal responsibility. Take responsibility for your own learning experience. The training may not be the most dynamic or engaging you’ve ever been to, but that is ok, because you have a goal. Make that your focus. Perhaps the trainer isn’t going to cover that topic exactly. That’s ok – use their expertise. Ask them at a break, probe for other resources. Stay focused on your goal. Your learning is in your control. Take responsibility for getting from the experience what you want
Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.
With the advent of Google AdWords, it is now possible to target prospects at the very moment they are thinking about buying your products or services. If someone does a Google search on digital cameras, they only see ads for digital cameras. If someone does a search on organically grown coffee beans, they only see ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.
Read on to learn how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.
What is Google AdWords?
Open up a Web browser and go to the Google website. Type in the search term coffee and click search. Essentially, two types of search results come up: on the left and below are the organic search results that nobody has sponsored. On the right side of your browser window and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements. Sponsored links are always identified as such by the heading Sponsored Links.
As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They only pay if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest Cost-Per-Click (CPC) and the highest quality clicks (sales and leads) for your budget.
Find your Niche
Sometimes with popular keywords (e.g., coffee) there are many companies competing. On the other hand, popular keywords get millions of searches so there might be enough clicks to go around. The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.
Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low quality clicks (not many conversions to leads or sales). If a keyword does not produce high quality clicks after a reasonable trial period (a couple weeks), then remove it; it may even be obvious sooner that a particular keyword is costing money but not producing results.
Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far less people are searching for shade grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.
Do some brainstorming and write down an initial list of keywords that matches your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.
Getting Started
The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your website? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both of these outcomes? Once you have determined a goal you need a website that helps you achieve that goal.
Your website should be eye-catching and well organized, and include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing. The landing page can be your main website if your website tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing website). Otherwise, the landing page should be a page within your larger website that focuses on the specific product or service you are advertising (e.g., this page for web hosting).
If you are selling directly from your website, your site should include a secure e-commerce system. Any good, technically competent web design firm can set this up for you.
If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email but ideally should also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.
Whether you are selling directly from your website or capturing leads, your website should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company websites make it hard to figure out how to contact them for more information.
It is important to have a number of people – both inside and outside of your company – test your website for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experienc
It is really no secret that top blogger Jason Calacanis is a make-money-fast expert. The man is best remembered for a controversial post which revealed how he was on course to making a million dollars from Adsense.However what many people are not aware of are the make money secrets that Calacanis uses to pull in such huge traffic and inevitably such high Adsense earnings.There is one particular make money fast link generation technique that he uses that almost magically creates thousands of one way links pointing at his blog post in a matter of hours. Yes I said thousands. Yes I am aware that it takes most webmasters and bloggers years to accumulate 1,000 links. Years of sweat, blood, desperate emails and persuasion to get 1,000 lousy links pointing at your site. This guy does it in hours. No emails, no persuasion.For months now I've been closely studying his moves to try and discover Calacanis make money secrets that he himself would never divulge. I have then tested some of these techniques myself with astounding results. I am still trying to perfect these amazing methods but what I can tell you is that here is a man who has studied human nature and what triggers high traffic to blogs and then he has thrown his emotions and feelings out of the window and fully concentrated his every waking hour to generating idea after idea in line with those principals.The results speak for themselves and this blogger has been able to make loads of money very fast from Adsense and other direct advertisers at his blog.
As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They only pay if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest Cost-Per-Click (CPC) and the highest quality clicks (sales and leads) for your budget.
Find your Niche
Sometimes with popular keywords (e.g., coffee) there are many companies competing. On the other hand, popular keywords get millions of searches so there might be enough clicks to go around. The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.
Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low quality clicks (not many conversions to leads or sales). If a keyword does not produce high quality clicks after a reasonable trial period (a couple weeks), then remove it; it may even be obvious sooner that a particular keyword is costing money but not producing results.
Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far less people are searching for shade grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.
Do some brainstorming and write down an initial list of keywords that matches your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.
Getting Started
The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your website? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both of these outcomes? Once you have determined a goal you need a website that helps you achieve that goal.
Your website should be eye-catching and well organized, and include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing. The landing page can be your main website if your website tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing website). Otherwise, the landing page should be a page within your larger website that focuses on the specific product or service you are advertising (e.g., this page for web hosting).
If you are selling directly from your website, your site should include a secure e-commerce system. Any good, technically competent web design firm can set this up for you.
If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email but ideally should also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.
Whether you are selling directly from your website or capturing leads, your website should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company websites make it hard to figure out how to contact them for more information.
It is important to have a number of people – both inside and outside of your company – test your website for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experien
When you implement the strategy of list building into your website design you are likely to find that customers can be highly motivated to provide their email addresses if they can gain a comfort level in the information, products or services you offer.Maximize AffiliationMany netrepreneurs may become affiliates for complimentary products or services. This can give your site a ‘full-service’ feel that may appeal to many of your potential clients.The downside is when that potential customer immediately gravitates toward an affiliate link. Your potential client basically used your site as a portal to an off-site business.You can level the playing field by having the link send the visitor to a ‘squeeze page’ first. This page allows you the best chance to capture their email address by encouraging them to sign up for an ezine you produce or select a free download of an industry related product or information. Once the client submits their email address they are passed on to the affiliate. In this scenario you receive their email address and the potential of residual income if they indeed make a purchase from the business you have listed as an affiliate.ArticlesInformational articles are becoming one of the best marketing tools on the web, but did you know they could also be a consistent source of list building opportunities?Many articles on the web will provide links to other portions of the website, but if you don’t have a subscribers link to a newsletter or ezine you are missing out on an incredibly powerful list building technique.A simple “Sign up for our newsletter” link may result in more additions to your database than you would have thought possible.The reason this is true is if your online information is good the visitor may not want to miss out on the possibility of additional information from your firm. The articles you supply have the ability to instill the trust factor your client needs to consider you a solid alternative for ecommerce.Signing BonusEvery time you can provide a signi
Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far less people are searching for shade grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.
Do some brainstorming and write down an initial list of keywords that matches your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.
Getting Started
The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your website? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both of these outcomes? Once you have determined a goal you need a website that helps you achieve that goal.
Your website should be eye-catching and well organized, and include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing. The landing page can be your main website if your website tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing website). Otherwise, the landing page should be a page within your larger website that focuses on the specific product or service you are advertising (e.g., this page for web hosting).
If you are selling directly from your website, your site should include a secure e-commerce system. Any good, technically competent web design firm can set this up for you.
If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email but ideally should also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.
Whether you are selling directly from your website or capturing leads, your website should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company websites make it hard to figure out how to contact them for more information.
It is important to have a number of people – both inside and outside of your company – test your website for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experien
With the wide use of the Internet the world is becoming a fast paced, international market place. The age of months of travel on the Silk Road has become obsolete and along with it perhaps the 100’s of countries currency.The Euro was invented in the spirit of more efficient trade and has succeeded in making it easier for merchants within Europe to negotiate and sell to one another. What is to stop the gradual progression to a single world currency? Well the Euro and the Dollar are all examples of top down currencies that are controlled tightly by the issuing government. There is another currency that has been around longer then all the current governments and is just beginning to awaken from a 40-year nap.Various places such as; GoldMoney and E-Gold issue digital gold. These are examples of a bottom up currency. What is interesting about basing money out of gold is the fact that it isn’t new. It is, in fact, the oldest form of money and up until fairly recently (1972) most of the worlds currencies could be exchanged directly into gold.It is still early in its development, but I think that for more and more people, a day will come when they will order a product like our voice changing software MorphVOX, from anywhere in the world and pay for it in grams of gold. No longer will they have to worrying about the number dollars that convert into their local money on that given day.Perhaps it is peoples growing distrust that the government has not been a good custodian of a citizens national money, or it is the convenience of the internationally recognize value of gold, but whatever it is the use of digital gold on the internet seems to be growing.
If you are selling directly from your website, your site should include a secure e-commerce system. Any good, technically competent web design firm can set this up for you.
If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email but ideally should also create a lead for you in a Customer Relationship Management (CRM) system such as SalesForce or SugarCRM.
Whether you are selling directly from your website or capturing leads, your website should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company websites make it hard to figure out how to contact them for more information.
It is important to have a number of people – both inside and outside of your company – test your website for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experien
Networking is one of the most important skills you must master in your path to becoming obscenely rich and successful. In the book Think and Grow Rich, Napoleon Hill teaches that you must build your Mastermind Group through building your network. Your network is your personal advisers to help you in the path to success and the larger your Mastermind Group the more you can achieve. The key to building this group is to be able to network with your business associates, those you know and those you don't. There are ten questions you can use to start a conversation to learn about a person you may have not have met yet in your path to see if they are worthy of your mastermind group.Q1. Why did you choose to start your business?Everybody loves to tell their story and this question really opens the door for them to talk about them and their business. Unlike when we were younger, in business we must talk about our business to survive or no one will know who you are.Q2. What is it that you enjoy about your position and your career in this industry?One of two things will happen with this question. They will either whine and winge about their role or business or alternatively they will tell you every positive thing that has happened.Q3. How do you distinguish your company for your competitors?This is the chance for the person you are talking to, to give you an advert on their business. To share with you why they are the leaders in their industry and what makes them different to all their other competitors.Q4. How do you promote your business to your customers?Learning how they promote their business to their customers may in fact open an opportunity for you to both work together in marketing each of your business. You may also pickup hints and tips to market your own business. The key role in business is to find ways to expand your sphere of influence and learning how they promote their business may enable you to use that technique to market your own. You may also be able to refer them to a colleague who would be inte
Sign-up for Google AdWords
Once you have a goal, website, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process. In addition, some Web hosting providers have collaborated with Google, and can offer you a free AdWords coupon to get you started.
If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299 but Google will apply that as a credit toward the cost of your initial clicks. Not having used JumpStart myself, I cannot vouch for its quality though Google generally offers high quality services.
Campaigns and Ad Groups
The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results. Campaigns that work well I keep; campaigns that do not work well, I delete.
Targeting
Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in just the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.
For even more precise targeting, you can even target your campaign to a certain number of miles from your business or even an area bounded by coordinates.
Write your Advertisements
You have just a 25-character title get their attention, and a 70-character ad to get people interested enough to want to click on your ad. It is not a lot of text so make it pithy.
Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your website), and then enter the Destination URL (your landing page). The Destination URL might be your main page or a page within your main website dedicated just to selling the product at hand. Below are a couple of fictional ad examples. I do not work in the coffee industry but I do enjoy a good cup of coffee.
Conversion TrackingHeadline: Shade Grown Coffee Beans Description line 1: Shade grown coffee. Tastes Description line 2: better & saves valuable rainforest.
Display URL: www.goodshadegrowncoffee.com
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1
Another example:
Headline: Shade Grown Coffee Beans Description line 1: Coffee that tastes better and Description line 2: protects valuable rainforest.
Display URL: www.goodshadegrowncoffee.com/
Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2
To track the conversion rate of your campaigns – i.e., how many sales or leads you get for your investment – requires a little preparation. You will need to have your webmaster embed snippets of code to the appropriate pages on your website.
Google Analytics
In the fictional advertisement examples I gave, you may have noticed the codes in the destination URL’s: “coff1” and “coff2”. These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.
Google Analytics, which Google integrated with AdWords, is a very powerful service for tracking the success of both your organic and paid search results for your website. It will help you better understand your website visitors experience in detail. In addition, you can learn what keywords bring in the best prospects, and which of your campaigns are delivering the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well.
Google Analytics is too big a topic to cover much here but I will devote a future article entirely to this powerful marketing tracking service.
Choose Your Keywords
As I mentioned earlier, it is important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you. You will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.
In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common mis-spellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:
coffee
coffe
shade grown coffee
shade grown coffe
shade grown
shade coffee
coffee shade grown
shade grown coffee migratory birds
benefits of shade grown coffee
gourmet coffee
gourmet coffee beans
gourmet coffees
coffee beans
gourmet coffee beans
organic coffee
organic coffee beans
certified organic coffee
coffee beans organic
mail order organic coffee
bulk coffee
To get more keywords enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you and some of which will not be relevant. Keep the relevant keywords and toss the rest.
Now, you have a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads.
Google Search versus Google Content Network
Google AdWords can place your add in essentially two places: Google search and the content network. Google search are results from searches that prospective customers do directly using www.google.com. The content network consists of Google partner sites and sites that run advertisements through Google’s AdSense program.
In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying but I recommend putting it into a separate campaign so you can measure its results against your Google search campaign.
The content network is opt-out, and is not possible to opt-out during the setup process. However, to opt-out of the content network for a specific ca
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