Tags |
|
|
Links |
|
|
Casual Articles - Google: The Web's Quality Control
Everybody loves to shop! Shopping is a major recreational activity. It is all too human to become absorbed in the details of selection, purchase, and display behavior. When you shop, you buy things, when you need to buy things, you head off to the market. You can find everything in the mar
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one. Business Plans and Marketing Schemes
The corporate community makes use of different terms in talking about business planning - business strategy, sales planning, marketing strategy, business plans, and marketing schemes. But as different as these terms sound or spell, they cover same principles -- how to improve sales and gett
The most important of these is probably AdSense’s own blog.
That’s always worth keeping an eye on. It’s where any changes are likely to be announced, it’s where you can pick up a few tips straight from the horse’s mouth... and it’s where you can sometimes get a behind the scenes view of how Google chooses the ads you get on your site.
That’s really the big mystery of AdSense. Sure, we can play around with the keywords on the page and we can block ads that we don’t want to display but that’s about it. When we open our own web pages, we’ve really got no idea whether we’re going to see ads for dried mangoes or for air tickets to Burkina Faso.
The latest entry at the AdSense Blog reveals a little about how ads are ranked and mentions a term that I doubt many people are family with: an ad’s Quality Score.
According to Google, “Quality Score is determined by your [the AdWords advertiser’s] keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors.”
That’s a whole bunch of different factors and like many of the things considered by Google, we don’t know any of them as they relate to a particular ad (and neither do the AdWords advertisers).
What strikes me about this definition though isn’t the relevance of ad text or historical keyword performance. If an ad isn’t relevant or is dedicated to a poor-performing keyword, I don’t want it.
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one.
It's going on right now.The biggest Xmas spend online ever.It stands to reason that each year more and more people get online. More of the people online begin using their credit cards to shop online and more of these shoppers realise the great convenience that shopping online o
That’s really the big mystery of AdSense. Sure, we can play around with the keywords on the page and we can block ads that we don’t want to display but that’s about it. When we open our own web pages, we’ve really got no idea whether we’re going to see ads for dried mangoes or for air tickets to Burkina Faso.
The latest entry at the AdSense Blog reveals a little about how ads are ranked and mentions a term that I doubt many people are family with: an ad’s Quality Score.
According to Google, “Quality Score is determined by your [the AdWords advertiser’s] keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors.”
That’s a whole bunch of different factors and like many of the things considered by Google, we don’t know any of them as they relate to a particular ad (and neither do the AdWords advertisers).
What strikes me about this definition though isn’t the relevance of ad text or historical keyword performance. If an ad isn’t relevant or is dedicated to a poor-performing keyword, I don’t want it.
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one. Better Than Sliced Bread... Drop Shipping, The New Home Business Craze
Many of you will probably remember the days when the only way to start a successful home business was to join some sort of multi-level marketing program or sell makeup at parties. In those days, people would have to buy a membership in the ‘program’ along with an inventory of sample productst. When we open our own web pages, we’ve really got no idea whether we’re going to see ads for dried mangoes or for air tickets to Burkina Faso.
The latest entry at the AdSense Blog reveals a little about how ads are ranked and mentions a term that I doubt many people are family with: an ad’s Quality Score.
According to Google, “Quality Score is determined by your [the AdWords advertiser’s] keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors.”
That’s a whole bunch of different factors and like many of the things considered by Google, we don’t know any of them as they relate to a particular ad (and neither do the AdWords advertisers).
What strikes me about this definition though isn’t the relevance of ad text or historical keyword performance. If an ad isn’t relevant or is dedicated to a poor-performing keyword, I don’t want it.
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one. How Mystery Shopping Can Increase the Potential of Your Business
How Mystery Shopping can Increase the Potential of Your BusinessA SpySee mystery shopping program will help increase the potential of your business in the following ways:• INCREASE PROFITS• Feel more confident in how your business is running• Understand your busintiser’s] keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors.”
That’s a whole bunch of different factors and like many of the things considered by Google, we don’t know any of them as they relate to a particular ad (and neither do the AdWords advertisers).
What strikes me about this definition though isn’t the relevance of ad text or historical keyword performance. If an ad isn’t relevant or is dedicated to a poor-performing keyword, I don’t want it.
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one. Here's a Disturbing Prediction For Both You And Your Mortgage Business
One year from now, many of you will be in exactly the same position as you are now. You'll have the same or similar job...you'll have the same friends...and, you'll have the same income.Nothing will have changed for you at all. And, assuming you want things to change and want to improt this definition though isn’t the relevance of ad text or historical keyword performance. If an ad isn’t relevant or is dedicated to a poor-performing keyword, I don’t want it.
It’s the fact that Google also rates the quality of the ad’s landing page.
I’ve got no idea how they measure that. What Google might consider a poor landing page someone else might think of as a good one.
As a publisher, I can pretty much let that ride. But I also have to drive traffic to my sites and if I’m using AdWords, it’s just one more reason to make sure that my site looks the part.
Maybe that’s Google’s bonus contribution to the Internet: an incentive to increase the quality of Web pages. I just wish I knew Google’s idea of quality.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/73810/casualarticles-Google-The-Webs-Quality-Control.html">Google: The Web's Quality Control</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/73810/casualarticles-Google-The-Webs-Quality-Control.html]Google: The Web's Quality Control[/url]
Related Articles:
Five Ways To Achieve A Higher Ranking Within Google
PPC Search Engines Revealed - 5 Things You Need to Know
Bookmark it:
|