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Casual Articles - Building an AdSense Business With Free Blogs
A simple Google search of the term “restaurant online ordering software” will bring up pages of results of companies offering to set up online ordering for restaurants. Unfortunately, it is also a list containing some good, some bad and some downright ugly! So how should you as a restaurant operator go about selecting the right service provider to supply online ordering for your restaurant?There are a number of considerations to take into account when selecting the best fit for your company and care should be taken before signing up with the first “quick and easy” solution, no matter how attractive the offer of a “free site within hours” may be. As with all things in life, you have choices to make but be aware that the choice you make now may haunt you for a long time to come. It will pay dividends if you spend some time doing your homework.Firstly, as a restaurateur, you should know that ordering food is very different from ordering a book. When you buy a book online, does it really matter if the supplier is temporarily out of stock and that you have to wait an extra day? Do you expect to customize the book? How about delivery zones, kitchen capacity, menus by time of day or day of week, specials, meal deals, half and half pizzas, group orders? The first lesson is that a “shopping basket” does not suit the needs of the restaurant industry, period. There are, unfortunately, a lot of service providers who have taken the simple shopping basket and modified it slightly or sometimes not at all and are now offering it as a solution for restaurant online ordering.So, before leaping into offering online ordering to your customers, try to think of your online store as a the opening of a new “brick and mortar” store – imagine that this store is going to be your flagship store in time to come. It needs to be carefully designed, planned, built and implemented after consideration of your needs rather than thrown into a “one size fits all” template. Going back to the brick and mortar example, if you were opening a new store, would you choose your shop fitter because he offered to fit your shop in a few hours or
The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the br
List Building TechniquesBefore the birth of the Internet there was snail mail marketing. Today, we see a form direct marketing on the Internet called: email marketing which is an electronic version of its sister term. This method has many overall benefits such as cost efficiency and mass communication. However, the most important benefit is the personal aspect snail mail cannot compete with.By developing list building techniques you can build a relationship between you and your site visitors. It’s a form of social networking that is both effective and powerful. It serves as a reminder that your website exists and leads to more return visitors.There are two parts to lucrative list building: gathering visitor data to add a list and employing your list to your subscribers. Both parts are equally important and deserve the utmost attention.PART I – Building a ListSubscribers do not generate from thin air. You will need to develop a strategy to get people interested in your newsletter and convert visitors to monthly subscribers. Not only do you want to generate subscribers, you want to attract the correct type of subscriber: one who is interested in what you have to say.FreebiesOffer your subscribers freebies such as giveaways, free offers or free advice. Technically, you can give away just about anything but it has to be something they cannot find anywhere else. Another idea is to provide a free eBook download with every sign up.TeasersOffer a teaser of what your newsletter will contain. You can include a sample article and cut off the last few paragraphs or you can include samples of past newsletters.
Normally Google won’t approve AdSense applications for free websites, but there is one exception. So if you're short on cash for hosting and are eager to get started, you might give this a try.
Blogger.com Blogs
Not long after Google bought Blogger.com, they made AdSense available to Blogger blog owners. Blogger is great because it has an easy interface, Google and Yahoo crawl the blogs quickly, and best of all if you're broke--they're free, and Google loves to give out AdSense accounts to Blogger owners. :)
So if you're looking to get started with AdSense and not spend much money, Blogger is a great way to get started.
Before I talk about how to setup a Blogger blog for AdSense, though, let me tell you what an RSS feed is and how it works. If you already know this you can skip ahead. I make reference to this in the setup instructions, so it’s important to understand.
An RSS feed (as it applies to a blog) is basically a list of all of the recent posts made to your blog. People can use “RSS Aggregators” (software that continually checks up on your RSS feed to see if there’s anything new) to keep up with new posts on your blog. Websites will also want to publish your RSS feed on their sites if your content is good. This gives them fresh content for their visitors. And we all know that content is King in the world of website building.
Blogger blogs come with an RSS feed built-in, and you can use this to your advantage to generate traffic to your blog. I’ll discuss that in a bit, but first let’s get into building the blog.
Create Your Blogger.com Account
Determine Your Blog Topic First
Before you create the blog, you need to figure out what topic the blog will focus on. Think about your skills or hobbies that you’re really good at. You might not be a mechanic, but if you’re really good at working on cars on the weekend, and you love to do it, that would make a great blog topic. Brainstorm your skills and interests to determine what you would enjoy writing about. It’s important that you like to write about it, since you will have to do so to build up the blog!
I will say this: If you have some knowledge on a commercial or industrial topic, this will usually get higher paying AdSense ads. But a hobby blog can do very well also (I know this from experience!).
Create the Blog
Once you have a topic chosen, it only takes about 5 minutes to setup a blog. From the Blogger homepage click the “Create Your Blog Now” link and follow the blog wizard instructions. I won’t get into detail about them because it’s pretty straight-forward, but there are a few points I want to make.
First of all, when you choose your blog URL, make sure that the URL contains the keywords for your topic. For example, if you’re creating a blog about health insurance, “healthinsurance.blogspot.com” is ideal, or “health-insurance” or even “health-insurance-blog” or “health-insurance-12345”. Just make sure that your keywords are in the URL, that will help you be found when people search for your keywords in the search engines.
Also, be sure to pick one of the professional looking templates. I suggest you just pick the plain-white one that is first in the list of templates when you're creating the blog. Once the blog is created, then click on the "Templates" tab and select one of the nicer ones shown there. I'm not sure why Blogger doesn't show you all of the available templates in the blog setup wizard, but they don't.
The Settings Tab.
A discussion of the important points of each settings tab is outlined below.
Basic
On the "Basic" settings tab, set your blog title to the keywords you want to show up for in the search engines. That will help you get ranked.
Give a good, detailed description about the benefits of reading your blog daily. You want to get people to add your RSS feed to their aggregators and websites so you can get traffic, and this will help.
Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.
One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.
Publishing
Set the “Notify Weblogs” setting to “Yes”. This will send a notification to Weblogs every time you make a new post. Weblogs is a site that lets people (and search engine crawlers) know when new content appears on a blog. You want the crawlers (and visitors) to hit your pages when you add new content, so be sure this is set to Yes.
Formatting
You can do what you want on this tab–I personally set the number of posts on the main page to between three and five.
Comments
Allow comments unless your blog topic is really controversial and you’re likely to get a lot of flaming (people lashing out at you for what you have to say). Allowing comments is good because it gives more food to the search engines and keeps your blog updating and fresh even when you’re not posting to it.
I usually let anyone comment, and don’t limit it.
Don’t show the comments in a pop-up window, because that will prevent the crawlers from being able to get to the content since it’s javascript-based.
If you’re concerned that people might flame you, but you want to allow comments, enable comment moderation so that you have to approve each comment that is added before it goes live.
If you want to be notified when a comment is made, set the Comment Notification Address to your email address.
Archiving
Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).
If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.
Site Feed
Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:
If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.
If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.
Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.
So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.
The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the br
Going to an interview without a plan of action is like going out on a football field without a game plan. Total disaster! Suppose I were to ask you right now.“What are your skills or attributes?” Could you give a good answer?Suppose I were to ask you the question that’s in every interviewer’s mind.“Why should I hire you?” What would you say?All of the interviewer’s questions that you will see in this section have a purpose, and that is to put solid meaning into your interview preparation. So, do study them, all of them. Interviewers have different styles, some you will like better than others. The keys to any successful interview are the four B’s.Be likable Be able to give complete answers Be on time Be yourselfNever forget, that first impressions are very important. They help the interviewer decide whether he or she wants to hire you or not. Please make sure that you take advantage of this tremendous information that is so powerful, that I am convinced, it will catapult your efforts. As you read the reasons for rejection given below, ask yourself how you would rate in relation to each. There are 5 areas that you as a job seeker must be aware. One high level interviewer says MOST of the applicants she sees are rejected for not attending to the items listed below.YOUR APPEARANCEDress in clothes you would wear on the job. Wear conservative colors and avoid flashy fashions. Avoid too much jewelry or strong scents.YOUR MANNERSWhen you meet the interviewer, stand up, offer a strong handshake, and thank the interviewer for taking time to see you. In the interviewer’s office, don’t sit down until invited to do so. Address the interviewer as “Mr.” Or “Ms.” Unless they tell you otherwise. Accept a cup of coffee or a soft drink, if offered, but decline a cigarette or telephone, use a pay phone. If the telephone rings, don’t appear to listen in to the conversation. Review your resume. If someone walks in during the interview, stand up to greet him or her. In concluding the interview, shake hands with the interviewer and again
I will say this: If you have some knowledge on a commercial or industrial topic, this will usually get higher paying AdSense ads. But a hobby blog can do very well also (I know this from experience!).
Create the Blog
Once you have a topic chosen, it only takes about 5 minutes to setup a blog. From the Blogger homepage click the “Create Your Blog Now” link and follow the blog wizard instructions. I won’t get into detail about them because it’s pretty straight-forward, but there are a few points I want to make.
First of all, when you choose your blog URL, make sure that the URL contains the keywords for your topic. For example, if you’re creating a blog about health insurance, “healthinsurance.blogspot.com” is ideal, or “health-insurance” or even “health-insurance-blog” or “health-insurance-12345”. Just make sure that your keywords are in the URL, that will help you be found when people search for your keywords in the search engines.
Also, be sure to pick one of the professional looking templates. I suggest you just pick the plain-white one that is first in the list of templates when you're creating the blog. Once the blog is created, then click on the "Templates" tab and select one of the nicer ones shown there. I'm not sure why Blogger doesn't show you all of the available templates in the blog setup wizard, but they don't.
The Settings Tab.
A discussion of the important points of each settings tab is outlined below.
Basic
On the "Basic" settings tab, set your blog title to the keywords you want to show up for in the search engines. That will help you get ranked.
Give a good, detailed description about the benefits of reading your blog daily. You want to get people to add your RSS feed to their aggregators and websites so you can get traffic, and this will help.
Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.
One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.
Publishing
Set the “Notify Weblogs” setting to “Yes”. This will send a notification to Weblogs every time you make a new post. Weblogs is a site that lets people (and search engine crawlers) know when new content appears on a blog. You want the crawlers (and visitors) to hit your pages when you add new content, so be sure this is set to Yes.
Formatting
You can do what you want on this tab–I personally set the number of posts on the main page to between three and five.
Comments
Allow comments unless your blog topic is really controversial and you’re likely to get a lot of flaming (people lashing out at you for what you have to say). Allowing comments is good because it gives more food to the search engines and keeps your blog updating and fresh even when you’re not posting to it.
I usually let anyone comment, and don’t limit it.
Don’t show the comments in a pop-up window, because that will prevent the crawlers from being able to get to the content since it’s javascript-based.
If you’re concerned that people might flame you, but you want to allow comments, enable comment moderation so that you have to approve each comment that is added before it goes live.
If you want to be notified when a comment is made, set the Comment Notification Address to your email address.
Archiving
Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).
If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.
Site Feed
Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:
If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.
If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.
Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.
So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.
The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the br
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of the most successful, award winning companies in South Florida with more than 7,000 customers who purchase from us on a regular business. To better serve our customers, we took our business to the Internet. We still have a brick and mortar storefront, yet everyday we receive more and more customers via the Internet.How about you? Do you or did you have a traditional business or professional practice? Is it successful? Unless you were born under the star called “LUCKY,” you probably did lots of planning. A business plan, a marketing plan, maybe even a succession plan for what to do with your business when you were through.You may have heard the statistics that half of all small businesses fail in their first year and of those, only 25% make it through to five years. According to youngbiz.com it can be even less for e-businesses.Build it and they will come! Not! You can have a terrific site, with lots of bells and whistles and if people don’t know you exist, you never get any visitors, let alone customers.Planning is the key to success in business. Amazon.com had a plan, Bill Gates had a plan, eDiets had a plan, and I’ll bet they still do. Once a business launches on the net, you will need a marketing plan to be successful. Your biggest challenge will be to find time to plan. However, if you don’t find time now, you will find yourself with plenty of it (time, that is) later on, and no business to speak of.Unlike a business, generally created to get financial backing from investors, Netpreneurs create marketing plans for themselves. Where do you start? First you have to ask yourself these questions. Where do you want to be in 1 year, 5 years, 10 years? How many customers do you want or better yet, how much money do you want to make? Who are your customers? Do you know what they want, need and expect? Can you give it to them?
Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.
One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.
Publishing
Set the “Notify Weblogs” setting to “Yes”. This will send a notification to Weblogs every time you make a new post. Weblogs is a site that lets people (and search engine crawlers) know when new content appears on a blog. You want the crawlers (and visitors) to hit your pages when you add new content, so be sure this is set to Yes.
Formatting
You can do what you want on this tab–I personally set the number of posts on the main page to between three and five.
Comments
Allow comments unless your blog topic is really controversial and you’re likely to get a lot of flaming (people lashing out at you for what you have to say). Allowing comments is good because it gives more food to the search engines and keeps your blog updating and fresh even when you’re not posting to it.
I usually let anyone comment, and don’t limit it.
Don’t show the comments in a pop-up window, because that will prevent the crawlers from being able to get to the content since it’s javascript-based.
If you’re concerned that people might flame you, but you want to allow comments, enable comment moderation so that you have to approve each comment that is added before it goes live.
If you want to be notified when a comment is made, set the Comment Notification Address to your email address.
Archiving
Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).
If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.
Site Feed
Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:
If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.
If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.
Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.
So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.
The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the br
I don’t know his name and he wasn’t trying to be profound. A man who worked for one of my colleagues always showed in a shirt and tie with a simple explanation: “if you look business, you is business”. His grammar was faulty, but his reasoning was letter perfect and so is its timing as young folks head into the job market, either to start careers or to find summer jobs.There are a lot of cheap shots taken at today’s youth, questioning their work ethic and their intelligence. I have more faith than that in young folks. Frankly, everyone who is my age needs to have more faith in you than that for obvious reasons. I want them to succeed, which makes the following useful information. If you’re among the job-seekers, clip this article. If you’re the parent of one, do the same thing. Make several copies. Put one in your wallet. Tape another to refrigerator. Put another on the dashboard. Refer to it often. This speaks to the biggest hurdle in getting a job – the interview.I have been interviewed and have done the interviewing, so take this as it is intended – friendly advice to help you be hired. Some of the points listed will sound silly, but each has happened. None counted in favor of the applicant• Don’t bring an entourage. No parents, no friends, no significant others, and definitely no children. Just you. If someone gave you a ride to the interview, have them wait in the car.• If you have a cell phone, be extra sure that it is turned off. Better yet, leave it in your car or with the person who gave you a ride.• Remember the man I mentioned at the beginning? First impressions count. Ladies: no micro skirts, no low-riders, and no bare midriffs, no visible thongs. Trust me, ladies; too much skin will not get you respect. Gentlemen: pull your pants up to your waist and tuck your shirt in. Best bet is a shirt and tie.• Cover all tattoos. The people interviewing you don’t care that body art may be trendy, and chances are that their customers won’t, either.• Pierced noses, eyebrows, and tongues are not a good idea. Limit piercings to one in each ear for females, and none at al
Archiving
Set your archiving to daily if you post every day, or weekly if you only post every few days. If you post every day daily is the best way to go, because it gives the search engines more unique pages to crawl and index. More unique content means more traffic to your blog and more clicks on your AdSense ads (I’ll get to adding your AdSense to the template in a bit).
If you don’t do a daily archive (and maybe even if you do), enable post pages so that each post will still have its own unique page even if multiple posts appear on the same archive page. Having multiple posts on one archive page is not a bad thing if you have post pages enabled, since the posts tied all together make for yet another unique page on the blog.
Site Feed
Definitely enable the site feed. If your posts tend to be very short, you might enable full descriptions. But if you have long posts (which I recommend), do not enable the full feed, use the short feed. Here’s why:
If you put the full post in your RSS feed, then the person reading the feed doesn’t have a reason to go back to your blog since they have already read the full post. No visitors to the blog means no clicks on your ads. AdSense has an “AdSense For Feeds” in beta testing, but it’s not open to all publishers yet, so at least for now you need to induce people to visit the blog.
If they can only read part of the blog post, then if they want the whole story they will need to go to your blog. You can plan for this by making sure that your title and the first 255 characters (about the first 50 words) really pull in the reader’s attention. You need to use those first 50 words to make them just have to read the rest.
Also, if your RSS feed appears on websites, you don’t want to give away the farm by showing the whole post. You’re letting websites use your feed so you can get clicks on the posts in that feed and get visitors to your site to build AdSense revenue.
So set the “Descriptions” to Short, write long posts and make the title and the first 50 words count.
The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the br
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The Templates Tab
If you haven’t already picked a nice template from the list, click on the “Pick New” link under the templates tab and select one of the templates that you like and that fits your topic.
If you don’t already have an AdSense account, you can click on the “AdSense” link and apply for one straight from the blog instead of having to go to Google.com to apply. That’s how badly Google wants Blogger blog owners to use AdSense on their blogs! :)
Once you’ve done that, it’s time to paste your AdSense code into your template. Click on the “Edit Current” link if you’re not already there.
There are two methods of setting up your template. You will generate the most clicks by doing the following:
1) Find the section of the template that looks like this:
2) Paste your AdSense code for a 336x280 large rectangle directly after the second
3) Optionally, if you want to show a second 336x280 block at the bottom of the list of posts, look for this code in the template:
Put your AdSense code between the
Click the “Preview” button to make sure the AdSense blocks look correct and did not mess up the look of the template. If all is well, click “Save Template Changes”.
Note: Once you’ve made changes to your template, if you go and select a different template with the “Pick New” link it will overwrite your changes and you will have to put your AdSense code back into the template.
Setup Your Profile
Once your blog is setup, you want to setup your profile. To do this, click the “Back to Dashboard” link at the top of the browser window. Once at the dashboard, click on the “Edit Profile” link in the right hand column.
Check the “Share my Profile” box, and the “Show my Real name” box, unless you have a really good reason not to. It helps build trust if you have this information showing on your blog because people can see you’re a real person and not some anonymous nobody. Your profile by default will be shown on your blog.
If you don’t mind people contacting you via email, you can select “Show my email address”.
Click “Select blogs to display” and make sure that your new blog is checked.
If you have a photograph somewhere on a website, you can point to it with the Photo URL. I recommend doing this because again, it builds trust and makes you more real and personal to your readers. If you don’t have a picture on the web, or don’t have a website, I’ll gladly host a picture of you on one of my servers for free. Sticky-mail me and we’ll arrange it. Just one of my little ways of paying back to the Webmasterworld community. :)
Go through and fill out the rest of the information. Focus on the “About Me” box, because that will show on your blog pages. Use that description to establish yourself as an expert on the topic that your blog is about. People like to know that they’re reading an expert opinion that they can trust. This box is your chance to prove you have an expert opinion!
Save your profile when you’re finished.
Getting Traffic to Your Blog
Once your blog is properly configured, spend about a week making a good, informative post or two per day. You don’t want to go advertising an empty blog, so it pays to make some good posts first.
You can post to the blog by clicking the “Posting” tab. Make your title be eye-catching while still containing the keywords that the post is most relevant to. For example, if your post is going to be about how to build blue widgets from scratch, and you want to be found when people search the engines for “Build blue widgets”, try and make your title at least start with those keywords. For example, “Build blue widgets – from scratch”. The dashes help the search engines differentiate the keywords from the rest of the title.
You might get some stray traffic from people searching for blogs on Blogger, and your posts appearing in the “most recent posts” list, so don’t be surprised if you get some traffic and AdSense clicks even before you start advertising.
Submit Your Blog to Blog Directories
To get the traffic rolling you need to submit your blog’s RSS feed to as many Blog Directories as you can. If you search Google for “RSS submission site”, the number one result as of right now lists off 55 directories that you can submit your feed to.
With a Blogger blog, your RSS feed is always your blog url plus “/atom.xml”. For example, if your blog url is:
http://myblog.blogspot.com/
Your RSS feed url is:
http://myblog.blogspot.com/atom.xml
This is very important, because it will help attract the attention of the search engines as well as get your blog noticed by people who are searching for information and for content for their websites.
All of this will result in getting in-bound links to your site. Most people will use the title of your blog as the link text for the link to your site, and that’s why it’s important for your title to be the keywords that you want your blog homepage to rank for in the search engines. Having in-bound links that contain the keywords you want to rank for is a very powerful way to get ranked well. I have blogs that rank on the first page of search results for my keywords because of this (some even in the first or second position).
But you don’t want to sit around and wait for the links to start to gather. You want to…
Trade Links With Related Websites
Another thing I do to help get my blog ranked is to trade links with other webmasters who have sites on similar topics. I find them by searching for the keywords I want to rank for. If the blog category is not a competitive, commercial category, you can write directly to the webmasters of the top 20 - 50 results and see if they will exchange links with you.
If it’s a more competitive, commercial category, you can find out who links to the top websites for your keywords by searching for “link:http://www.YourCompetitor.com/”. That will show a list of URLs that link to your competition. Write to the webmasters who own those linking sites and see if they will trade links with you, too.
When you request a link exchange, be sure and make the request personal. Mention something that you like about the webmaster’s site and why you think that your blog is a good match for a link. You might even go a step further and put up a link to the webmaster’s site before emailing them. That way you can say “I’ve already put up a link to your site on my blog and wanted to see if you felt that my blog was a good match for a link back from your site”–or something like that. Take the first step, it’s a good gesture and it helps you get more links. Of course, if they don’t agree you can always take their link down. ;)
If they agree to exchange links, make sure that you have them link to your site using the keywords that you want to rank for. For example, if you want your blog to rank well for “Home Made Widgets”, be sure to have them use the link text “Home Made Widgets”.
You can manually insert the webmaster’s link and description text into your blog by modifying your template. I try to put it in the left or right hand column just below the archive links. To do this, modify your template and look for this code:
And finally, below the links, add this:
Every time you make a new link exchange with a webmaster, just go in and repeat the
The more competitive your blog topic is, the more links you will need to get to rank well. But if your posts are informative, witty and humorous where appropriate, word will soon spread about your blog and your traffic will grow as people link to you without you even asking for a link. Growth in traffic means growth in AdSense revenue.
Concluding Comments
I hope this tutorial will help some of you who are on a restricted budget and just getting started with AdSense to start making some money by creating quality blogs at Blogger.
It takes some time and effort to make good informative posts, but once you have learned to create one successful blog you can repeat the process and create another, and another, until you achieve enough success to start putting up your blogs at your own domain name instead of “yourblog.blogger.com”. Blogger lets you do that, too, but that’s a subject for another post. :)
Here’s to your success!
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