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Casual Articles - What Do Your Ads Say?
Every year, Congress allocates billions of dollars in the form of free grant money to aid major projects that would ultimately benefit communities. Allotment for education grants alone reached an estimated $67 billion annually.Free grant money can be availed of from various government agencies. But this free grant money does not come without a price tag. This may sound ironic but free grant mo
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross o
Home sellers are having a difficult time enduring any success in this buyer’s market. Even expecting the worst is proven to be not enough as some sellers are realizing the market is a lot staler than they thought.Every seller by now has become aware they stubbornness will not be rewarded, at least not until the housing market completes a full rebound, which will not happen for at least a couple
Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of this article.
Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR ranking, awards etc). Now, x-out all the FEATURES of your products or service.
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM or "What's In It For Me?" Ease pain and you gain.
You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words "See me for all your plumbing needs." Three little girls on TV yelling an unintelligible slogan about their daddy's store. It's all about them. It should be all about the customer.
Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.
How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?
Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross ou
Silicon molding services produce molded components made from silicon. Silicone rubber is a two-component, synthetic, flexible rubber like material made from silicone elastomers that can be cured at room temperature into a solid elastomer used in molding. It is heat resistant, durable and free of allergens or leachable chemicals. Liquid silicone is similar to normal silicone, but has different processin
The number one rule, the only rule, for great advertising is "Sell the Benefits".
Take a poll, people don't care if you have the largest selection in town. It means nothing that "New Stuff is arriving daily". They want to know what you or your product can do for them. WIIFM or "What's In It For Me?" Ease pain and you gain.
You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words "See me for all your plumbing needs." Three little girls on TV yelling an unintelligible slogan about their daddy's store. It's all about them. It should be all about the customer.
Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.
How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?
Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross o
Yes, I'll admit that this isn't an original title. In fact, it's taken from one of my favorite books of the same name by Susan Jeffers. It's amazing how people react to fear. Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and unable to do anyth
Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.
How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?
Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross o
Retailers that stock urban wear clothing know the importance of the right display.National retailers believe so much in the art of merchandise display that they employ full time staff members for that purpose.If you have ever walked by a the display window of a department store you will have noticed the hard working staff arranging and rearranging the merchandise in the window.Havi
How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?
Ads about "you you you" can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross o
Paper is cut in various shapes and sizes using die cutting methods. Envelops, greeting cards, cardboard boxes, tickets, bills and receipt books are some paper-based products that use die cutting methods and processes. Currency bills are also cut using this process.In the steel rule die cutting process, sheets of paper are cut across a straight line using knife edged cutting blades. The rotary pr
We all grew up thinking "me me me". Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. "Me me me." Great for your ego, but take that thinking to your advertising and it flops.
The first time you make the list and cross out the me me mees and all the features, you may have only one or two points left to promote. Make a new list and think "them them them". Think benefits.
The ads that stick in your head are the ones that promise to make your life easier. The appliance store promising to deliver at the appointed time. You don't have to stay home all day waiting for the truck. A real benefit. It makes no difference if the TV is made by Acme or Zenith? They will deliver on time. Let's go there. Benefits.
The company that says their plumber will show up clean, on time, and not smell. Another benefit!
Who cares what a financial advisor looks like, but tell people they can retire and not eat dog food and you get their attention. Benefit.
Funny thing, the ads about benefits are the ones we make the mental note to remember. Hmmm.
Sell the benefits and you don't have to sell yourself.
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