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Casual Articles - Should You Advertise on TV?
Wichita, KS Economic Outlook is picking up even with all the aerospace layoffs there. In Wichita there is a 79.4% white, 9.1% Black and 22% of the jobs are in manufacturing which the averag
Can TV do th
Prodir pens are one of the most popular brands of pens and for good reason – these beautiful pens are stylish, functional and cost-effective. For under one ?, you can have a beautiful pen c
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do tha
While training and observing groups as a corporate trainer and team builder over the past few years, I am always amazed at how a group of strangers gel and become a team in a matter of hour
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do th
The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% o
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do th
When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men. Authoritarian leadership and tight control w
Can TV do th
Many multi-million dollar deals begin with the exchange of business cards. The establishment of a trusted business relationship go through the stage of introduction, customer acquisition, a
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?
You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com
Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of busines
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