Casual Articles - Business

Invention Marketing and Licensing for the Inventor
There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves.Before you take any steps to

y faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I

Intuition – The Gut Brain for Business Success
A wise and dear mentor once said to me "Given enough information your intuitive sense will be validated." Intuition some suggest comes from our gut brain as described by Dr. Hawkins in his book Get Out Of Your Own Way or by others as an unknown sense that has always been with us.Whatever the source, intuition is the gut brain for business. For example, have you ever met a potential cl

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I w

Top Fire Fighting Tips For Home And Business
Fire prevention can help to reduce the likelihood of a fire occurring, but not eliminate the chance of fire altogether so knowing how to fight a fire safely is essential to stop it getting out of control.But, and an important but, it is also imperative you know when to fight a fire, as some fires are beyond your control and the best course of action for your safety and others is to evacuate the area as qui

ould Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the

of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Software Companies, Don't Sabotage Your Long-Term Success!
Over the years, I’ve paid a lot of attention to how companies recruit computer programmers. During that time, I’ve noticed how managers frequently make hiring decisions that seem to make sense in the short term, but which result in long-term chaos. I’ve seen the kind of havoc that this can wreak, and how devastating it can be to the company’s future.I’d like to say a few words about that today.The

aim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I

Finding the Groupware with a Grip on Ad Hoc
GroupwareGroupware is a software package that manages the ad hoc collaboration needs of the Information Age of business.In an information age of business, new phrases describe new styles of business. The word used to describe today’s fast-paced business collaboration methods: ad hoc. In other words, though the ideal method of collaboration is thorough record keeping, deadlines and demands req

y faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?"

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Increasingly, traditional benefits packages are disappearing from the Canadian business landscape. As the face of the Canadian workforce continually changes, companies are finding it necessary to add...

So often we hear marketing consultants and marketing book authors, which are a dime a dozen for the most part; say that Advertising is a Method to Communicate to the Customer Information About Your Product or Service.

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