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Casual Articles - Turn Your Ad Copy into a Goldmine!
Are you in search for cheap yet effective way of promoting your event, fundraiser, product or cause? Then you are in luck, because nowadays, people use these colorful rubber wristbands to get their message across to the people.Most critics said that these colorful rubber wristbands were just a fad but they were wrong. These colorful rubber wristbands are still the leading medium for promoting your event or fundraiser. I am sure that they have even surpassed the customized t-shirts type of promotion.These colorful rubber wristbands serve a lot of purposes. They are used by most organizations for promoting their events, fundraisers, etc. They chose to use colorful rubber wristbands because they are cheap.These colorful rubber wristbands are made from 100% silicone. This means it is lightweight that is why they are easy to wear on your wrists. It feels like your not wearing anything on your wrist.Colorful rubber wristbands can be produced in different colors. You can opt for the simple yet elegant black or white bracelets. Or you can also opt for the colorful wristbands. You can choose from a wide range of colors. The manufacturers carry this pantone chart wherein you can choose from the most basic colors to the most elaborate colors.You can also choose from different designs like the swirled or two-toned rubber wristbands. You can even put your organization’s logo on the bracelets. The manufacturers can produce the bracelets in three processes, debossed, embossed, and imprinted.
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest
One of the reasons small businesses write off a great deal of loss is that they don't realize how easy and affordably it can be to hire collection agencies to recover bad debt. Developing a success-driven mindset and taking action like your larger competitors is the first step to growing your business. Many of today's collection agencies are small business friendly and can improve your company's bottom line drastically with smart solutions for collecting bad debt.Look for collection agencies that offer several collection tier levels Small businesses often don't utilize collection agencies like their larger competitors because they feel the debt owed may be insignificant to large collection agencies. Small businesses should look for collection agencies that offer different collection amount tiers. Debts as low as $1000, regardless of the size of the contacting business can be easily recovered by collection agencies.Verify that the collection agency uses legal collection methods The days of collection agencies harassing friends and family and calling late at night in an attempt to collect unpaid debt is long gone. To comply with today's regulations, collection agencies must adhere to strict laws that require them to use more brains than brawn in an attempt to collect debt. Check to make sure that the collection agencies you're considering belong to either the International Association of Commercial Collectors or the American Collector's Association. Admittance to either requires that collection agencies adhere to the legal standards and ethics of third party collection agencies.Collecting the debt yourself verses contracting a collection agency First party collectors (i.e. business owners) are not bound by the same
Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.
CALL TO ACTION
To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:
Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!
Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!
You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest p
"In business, the competition will bite you if you keep running. If you stand still, they will swallow you." -WILLIAM NUDSEN JRYour online business gives you the opportunity to sell products/services cost effectively anywhere in the world but your competition has the same opportunity. You should be forward thinking always seeking to improve on your strength against the competition. Seek out new opportunities and devise strategies to take advantage of these opportunities so that your online business will stay ahead.Attract prospects/customersOnline customers have so much choice of websites,products,services and suppliers this is why you should spend some time,effort and money to attract customers/prospects.One of the most effective ways to attract people is the search engines. Over 70% of online visitors use the search engines;and a huge percentage of these people are buyers.One of your objective in to get listed on the search engines,to make this happen you need to make the pages on your website search friendly.Follow these tips to make your pages search frendly;1. Insert meta description tags and meta keyword tags between the head tags of your webpage:* your title tag should be between 5 and 12 words-it must contain your best keywords and also describe your site* meta description tags should be between 5 and 20 words* meta keyword tags should be between 0 and 50 words2. you should use keywords three or four times in the body of your webpage3. Submit your website to search engines- add your site to the major search engines/directories and monitor results. Only resubmit if your site does not get listed. You can use automatic tools or you can hand-submit to each site.
Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.
CALL TO ACTION
To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:
Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!
Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!
You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest
The increasing amount of workload on businesses has established a special place for outsourcing in the business market. Be it accounting or bookkeeping or any other work, outsourcing is becoming successful in solving thousands of problems. The matter of outsourcing is concerned with giving your work and responsibilities to the other company. Finance accounting outsourcing is meant to shed off the excess workload regarding the maintenance of accounts. Maintaining the accounts is a very difficult task that has to be accomplished with proper attention. And if you have to handle the other work also, then the accounting work will suffer.Finance accounting outsourcing will save a lot of your precious time. The time thus saved can be used for concentrating on other matters of your business that need more attention. When the accounting work is outsourced, then you are left with enough time to take care of your marketing division, production division or any other division that reaps more and more rewards. After all, we all do business for earning profits and not suffering losses. Moreover, accounting outsourcing will give you higher quality of efficient work. It is because the professionals at other companies are only concentrating on your work. They don’t undertake any other department.Usually, the accounting firms give the excess of work to specialized companies that can handle them easily. Finance accounting outsourcing has been considered cost effective also. The expenses of keeping an entire specialized staff for managing accounting work can be more expensive than outsourcing it. You and your accounting firm will have to manage the salary and various allowances of the employee. On the other hand, you don’t have to give any allowance
Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!
Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!
You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest
I. INTRODUCTIONThe FLSA requires that most employees in the United States be paid at least the federal minimum wage for all hour worked and overtime pay at time and one-half the regular rate of pay for all hours worked over 40 in a workweek.However, Section 13(a)(1) of the FLSA provides an exemption from both minimum wage and overtime pay for employees employed as bona fide executive, administrative, professional and outside sales employees.Section 13(a)(1) and Section 13(a)(17) also exempts certain computer employees.To qualify for exemption, employees must meet certain tests regarding their job duties and be paid on a salary basis at not less than $455 per week.II. FINANCIAL SERVICES EMPLOYEESTo qualify for the administrative employee exemption, all of the following tests must be met:1. The employee must be compensated on a salary or fee basis (as defined in the regulations) at a rate not less than $455 per week;2. The employee’s primary duty must be the performance of office or non-manual work directly related to the management or general business operations of the employer or the employer’s customers; and3. The employee’s primary duty includes the exercise of discretion and independent judgment with respect to matters of significance.Employees in the financial services industry generally meet the duties requirements for the administrative exemption and are not entitled to overtime pay IF their duties include work such as collecting and analyzing information regarding the customer’s income, assets, investments or debts; determining which financial products best meet the customer’s needs and financial circumstances; advising the customer regarding the advantages and disa
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest
I am on my way to the quarterly status update with my Sales Manager. The last quarter has been terribly bad. We reached nowhere near the Sales target. Naturally, I am moving ahead with a great resistance and a palpitation rate of the highest order. I have no idea of what will turn out for me in the meeting.Fifteen minutes later, I come out of the room. There is a sigh of relief on my face; a similar _expression can be seen on my Sales Manager's face. As soon as I come to my cubicle - out of my Sales Manager's sight, this "sigh of relief" explodes into an _expression of joy - I DID IT, AND I DID IT AGAIN !!!I could convince him easily about why the sales couldn't happen this time, why I had absolutely nothing to do with the figures not being met, and why it would be a cake-walk in the next quarter. He is absolutely convinced about it. I am safe. At least for the next 3 months!Is it that I am more skillful at providing execuses than meeting sales figures? May be.MAY BE NOT.May be, I just didn't apply myself enough at meeting the sales figures.May be, I didnt feel enough "ownership" of that problem. May be, I didnt come up with a good enough strategy. May be, the sales projections were impossible to reach.May be .... May be .... May be ....I will never know. NOBODY WILL EVER KNOW !!!However, the fact that I could come up with a solid execuse to protect my job, is proof enough that I could have possibly come up with a similarly solid strategy to meet the sales figures ...THE "HUMAN" SIDE OF PROBLEM-SOLVINGWhether it is a second-order differential equation, a programming problem, a sales target to be met or an HR problem - we cannot separate the pro
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!
Ad Copy Two:
Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!
Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.
- You’ll receive all these benefits:
- You’ll be glad you did.
- Supply is limited.
- Your gift/donation/etc is tax-deductible.
- We know you’ll agree that …
- You simply can’t lose.
- Don’t wait another minute.
- Reserve your copy today.
There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.
SINGLE WORDS
Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent rep
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