Casual Articles - Improved PPC Marketing Performance from Time-Tested 80/20 Principle

For example, Stephen Covey’s New York Times best-selling and world-renowned book, Seven Habits of Highly Effective People is a self-proclaimed synthesis of principles taught by great teachers and philosophers over 150 years ago 1. The world-wide success of this book is evidence to the time-resistant power of principles.

In addition, many hugely successful Internet Marketers generated significant fortunes from applying 50 to 75 year old direct mail principles to the new Internet medium. Marketing strategies used by greats like Claude Hopkins, Robert Collier and John Caples have significant application in today’s digital environment.

Although pay-per-click marketing is a relatively new Internet marketing strategy, its performance relates well to an old principle called ”Pareto’s Law” or better known as “the 80/20 Principle”.

The meaning of the 80/20 Principle is best explained by a recent book, The 80/20 Principle: The Secret to Success by Achieving More with Less”, written by Richard Koch:

“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences flow from 20% of causes; or that 80% of results come from 20% of effort.” 2 What About Doing Nothing?
“Change is the only constant”. We have had it drummed into us so much that we find it very strange to leave things as they are. But just think about the benefits to your organisation of changing nothing:* Your attention will not be diverted from the daily need to meet customers’ needs* You will not create anxiety amongst your people that they are about to be “restructured”* You will save the cost of the project resources needed to make those changes happen.So why are you hell-bent on throwing it all up in the air and changing everything? The issue is not really changing nothing, but not changing everything. You can be sure that there is something you must do to continue to compeng and world-renowned book, Seven Habits of Highly Effective People is a self-proclaimed synthesis of principles taught by great teachers and philosophers over 150 years ago 1. The world-wide success of this book is evidence to the time-resistant power of principles.

In addition, many hugely successful Internet Marketers generated significant fortunes from applying 50 to 75 year old direct mail principles to the new Internet medium. Marketing strategies used by greats like Claude Hopkins, Robert Collier and John Caples have significant application in today’s digital environment.

Although pay-per-click marketing is a relatively new Internet marketing strategy, its performance relates well to an old principle called ”Pareto’s Law” or better known as “the 80/20 Principle”.

The meaning of the 80/20 Principle is best explained by a recent book, The 80/20 Principle: The Secret to Success by Achieving More with Less”, written by Richard Koch:

“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences flow from 20% of causes; or that 80% of results come from 20% of effort.” 2 The Number One Secret To Explosive Business Growth
I bet your just aching to know what the one, big bang, knock it out of the park secret is to uncorking profits in your business is.Everything else comes in second to this...Nope, it isn't marketing your business, although that is the close second.It's not an enormous cash windfall either...I have seen enough business owners fiddle one of those away faster than you can make a peanut butter and jelly sandwich.Wanna know what it is?Get out of your own way. Yep, that's it. Before you fire up that email program to say "Joe, that is so stupid"...allow me to explain. The explanation might hurt the ego a little. Don't worry, Iters generated significant fortunes from applying 50 to 75 year old direct mail principles to the new Internet medium. Marketing strategies used by greats like Claude Hopkins, Robert Collier and John Caples have significant application in today’s digital environment.

Although pay-per-click marketing is a relatively new Internet marketing strategy, its performance relates well to an old principle called ”Pareto’s Law” or better known as “the 80/20 Principle”.

The meaning of the 80/20 Principle is best explained by a recent book, The 80/20 Principle: The Secret to Success by Achieving More with Less”, written by Richard Koch:

“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences flow from 20% of causes; or that 80% of results come from 20% of effort.” 2 Web Radio – A Viable Marketing Strategy
With the right product or service, traditional radio is a great medium for marketing, but has a very short shelf life. Traditional radio can be costly and limits you to a thirty to sixty second spot.A great alternative is Internet radio, also known as Web radio. As the name implies, web radio is a broadcasting service transmitted via the Internet. Although some web radio stations correspond with a traditional radio station, many web stations are completely independent and only broadcast on the Internet. Internet radio is an extremely cost-effective way to market and promote your products and services. Whether your genre is business, women’s issues, spiritual, health, wellness, financial, or dog trew Internet marketing strategy, its performance relates well to an old principle called ”Pareto’s Law” or better known as “the 80/20 Principle”.

The meaning of the 80/20 Principle is best explained by a recent book, The 80/20 Principle: The Secret to Success by Achieving More with Less”, written by Richard Koch:

“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences flow from 20% of causes; or that 80% of results come from 20% of effort.” 2 How to Get Ahead in Your Career Without Burn Out
For many people career progression is really important. Career success builds your confidence and self belief. You might aspire to:• Become a team leader• Manage a department• Managing a division• Be a director or partnerAs people progress along the career path it is all too easy to lose sight of other things and get out of balance. You know the situation. There is never enough time for exercise, socialising with friends, important family events. You might start to notice a deterioration in your health.So what might you do about it? Here are 10 tips, based on my own experience, of how to get the balance right:1. Decide the maximum a>“The 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. 80/20 relationships typically will show that 80% of outputs result from 20% of inputs; that 80% of consequences flow from 20% of causes; or that 80% of results come from 20% of effort.” 2

When applied to pay-per-click marketing, 80% of outputs (or desired visitor actions on your website), result from 20% of the inputs (your keywords.)

Applying the 80/20 Principle to Pay-per-Click Marketing

One of the benefits of running a pay-per-click marketing campaign is the control gained from selecting keywords to bid on. In essence, the keywords you select enable you to target specific types of individuals among varying demographics and at various points within their buying cycle.

But because it is difficult to know specifically which keywords (inputs) will ultimately generate the most actions (outputs) the process of “keyword selection” should be applied liberally. This means that all possible keyword variations and associations should be selected to figuratively “blanket” or span across all potential search queries for your products or services. By relying on your keyword-level tracking system, over time, the resulting website actions will sort the top performing keywords from the poor-performing ones.

Under the 80/20 Principle, if you initially select 1,000 keywords for your pay-per-click marketing campaign, over a month or two depending on visitor volume, your keyword-level tracking system will uncover 20% of keywords that produce 80% of yo

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