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Casual Articles - Pay-Per-Click Search Engines: A Really Bad Investment
Everyone who owns a website wishes to increase the traffic generated for the site. Whether it is a personal website or a company’s one, boosting its popularity has lots of benefits; the most important one consists in increasing the profit brought by that certain website. A great way for doing so is using search engine marketing.The most important method for search engine marketing is using article marketing because it brings the most obvious results comparing to other methods
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were sel
Having trouble choosing a great domain name? Below, I will outline the secrets to choosing a great domain name.Believe it or not, domain name can make a difference in your search engine rankings. I have done many experiments in Search Engine Optimization, and my results show that domain name which contains the exact keyword phrase of your topic tend to do better in search engine rankings.1. Your Domain Name Should Contain Your KeywordsSo for example, if your key
I'm talking about pay-per-click search engines, and how they've become a really bad investment!
There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud.
A few years back, you could get popular keywords at a halfway decent bid price. Nowadays, even moderately popular keywords are ridiculously high.
How high? Well, let me give you an example, using the most popular pay-per-click search engine: Overture.
Let's take the popular keyword phrase, "home business."
At the time this article was written, Overture's top bid for the keyword phrase "home business" was an exorbitantly high $2.28. Just to get on the first page, it would cost you $0.61, which would place you last at number forty.
Now let's just delve inside the numbers for a moment, shall we? I'm not going to even bother breaking down the number one bid price, because quite frankly, it's obvious the top spot is reserved for and controlled by the high-rollers.
So, let's break down bid number forty. The bid price of $0.61 means that for every 100 visitors Overture sends to your website, it's going to cost you $61.00. Now, here's where the numbers really get interesting.
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. I happen to know for a fact that most websites don't even come close to converting one percent. However, that's a subject for another day.
Using the very generous one percent conversion ratio, here's the problem. Unless you're selling a big-ticket item and making $100 or more per sale, it's impossible to make any real money with pay-per-click search engines. You just can't do it!
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were sell
When I first got started online, I realized right away that list building was the key to profits and long term income for me. I knew that I had to be able to repeatedly contact my customers, if I was going to make big money. And I quickly learned the value of backend and repeat sales to my own customers, and learned a lot about the sales funnel right at the beginning.So I knew that I needed to list build, and I knew that to be able to list build, I had to be able to get goo
How high? Well, let me give you an example, using the most popular pay-per-click search engine: Overture.
Let's take the popular keyword phrase, "home business."
At the time this article was written, Overture's top bid for the keyword phrase "home business" was an exorbitantly high $2.28. Just to get on the first page, it would cost you $0.61, which would place you last at number forty.
Now let's just delve inside the numbers for a moment, shall we? I'm not going to even bother breaking down the number one bid price, because quite frankly, it's obvious the top spot is reserved for and controlled by the high-rollers.
So, let's break down bid number forty. The bid price of $0.61 means that for every 100 visitors Overture sends to your website, it's going to cost you $61.00. Now, here's where the numbers really get interesting.
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. I happen to know for a fact that most websites don't even come close to converting one percent. However, that's a subject for another day.
Using the very generous one percent conversion ratio, here's the problem. Unless you're selling a big-ticket item and making $100 or more per sale, it's impossible to make any real money with pay-per-click search engines. You just can't do it!
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were sel
Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tomorrow's trend -- it's today's reality. The idea has caught on, and in a big way. Many companies are entering niche marketplaces -- tailoring some or all of their product line to
So, let's break down bid number forty. The bid price of $0.61 means that for every 100 visitors Overture sends to your website, it's going to cost you $61.00. Now, here's where the numbers really get interesting.
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. I happen to know for a fact that most websites don't even come close to converting one percent. However, that's a subject for another day.
Using the very generous one percent conversion ratio, here's the problem. Unless you're selling a big-ticket item and making $100 or more per sale, it's impossible to make any real money with pay-per-click search engines. You just can't do it!
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were sel
Some years ago while researching and writing a book on the subject of industrial Buyer & Sales relationships, I also wrote a follow up chapter for future endeavors which has rolled around in the back of my mind ever since. The piece was entitled “The Value of Value”.Alright, I admit it was and could still be, construed as something of a Procurement diatribe but the purpose both then and now is to assist venders recognize and comprehend how Buyers perceive and respond, to the
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. I happen to know for a fact that most websites don't even come close to converting one percent. However, that's a subject for another day.
Using the very generous one percent conversion ratio, here's the problem. Unless you're selling a big-ticket item and making $100 or more per sale, it's impossible to make any real money with pay-per-click search engines. You just can't do it!
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were sel
Well, for one, if you are going to advertise, then you are going a step in the right direction toward increasing the amount of sales that your company does. Whilst word-of-mouth referals are an essential and important part of growing your business, with advertising, the number of people who can go on to to give word of mouth referals grows exponentially.So you are going to pay money to advertise. Surely you can do it yourself and save money on an agency. Of course if you have
For example, if you're selling a $20 e-book and you're paying $61 to get one hundred visitors to your website, with a one percent conversion ratio, that means your website is making a measly $20 for every one hundred visitors. That leaves you $41 in the hole. Even, if you were selling a $50 product, you'd still be $11 in the negative.
And even if you cut the bid price in half and made it $0.30, there's still another problem. It's called click fraud and it's a major problem among all of the pay-per-click search engines.
In a nutshell, click fraud is what occurs when someone fraudently clicks on your ad over and over again, without any intention of responding to your offer. Click fraud hurts advertisers by driving up the cost of each click because many online advertising programs adjust the price of each click based on the popularity of a particular keyword and the number of competing advertisers.
And depending on how popular your keyword is, it can take just a few minutes to register hundreds or even thousands of clicks. Click fraud can quickly deplete your pay-per-click account and leave you with nothing to show for your expentiture.
At the present time, the pay-per-click search engines seem to be powerless to stop click fraud. To their credit, Google even admitted as such.
In a recent filing to the Securities and Exchange Commission, Google acknowledged, "We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."
In conclusion, because of unreasonably high bid prices and rampant, out of control click fraud, I consider pay-per- click search engines a really bad investment, and recommend you stay away from them!
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