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Casual Articles - Increase SEO Sales by Teaching Clients about SEO Truths
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My first question to Mary was had she written a business plan. I wanted to see her marketing plan and forecast of sales. Mary told me she had written one before she started but she said she “just didn’t believe it.” A business counselor had worked on the cash flow section with her but the forecast was much more optimistic than she really believed possible.It always astonishes me that people go into business with a business plan that seems impossible to them. If the business owner doesn’t believe it then who will? Not believing your own plan should be a red flag to the entrepreneur to go back to the drawing board.The owner may need to redefine their market or update their idea to something that will generate the business the owner needs. It may take more market research (What does the market wa
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It's 3:00AM and instead of sleeping, I'm trying to figure out how to get listed near the top of the search engines. Am I normal?Am I normal? I pondered that question this morning while I quickly checked email one last time before shuffling the kids in the car and off to school.Am I normal? It crossed my mind again while racing back toward my home office as I watched a group of moms head to the bagel shop for coffee and a chat.Am I normal? This afternoon, as my neighbors talked intensely about the latest episode of ER, my mind kept wandering back to my web site, and I wondered if that was normal.My mother tells me I should quit thinking about business so much and just enjoy my children, which I do, but I still wonder, am I normal?Am I normal? My friends look at me as if they've seen an alien when I tell them that I'm never going back to my corporate marketing career. I'm building an Internet empire from my home, would they like one too?Now, don't get me wrong. I love life and live it to the fullest, with lots of playtime. But, ambition and the challenge of "building the perfect beast" push me relentlessly sometimes. I figure you can relate if you
Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell.
By teaching your prospective clients the truth about the SEO process actually will:
- Enhance your reputation as a professional
- Diffuse those competitors who ONLY sell hype
- Increase new sales
- Generate increased referral business
- Establish long term client relationships
- Establish tremendous client loyalty
- Firmly establish YOUR CREDIBILITY in both the community as well as the industry as a professional who knows how to get results.
In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.
Most people a
After spending some time browsing some popular social sites such as MySpace and YouTube, it’s ever more apparent to me that sex sells. What it sells isn’t always clear, but what is clear is that no matter what you’re selling or promoting, if you have an element of sex or the hint of sex, you’re going to generate interest. Now I’m not talking sexual acts, it’s more about sexuality and the lure.Now I don’t know if this works the same for women as it does for men. As a man, I’m going to focus on my perspective. A picture or a video of a half naked man isn’t going to draw me to look at something. If anything it might actually prevent me from looking. However, you make that a half naked woman, and, I’m interested. It’s just like driving by a car accident. You hope that nobody’s hurt, but you just have to look.As someone who needs to promote services that have nothing to do with sex or porn or anything like it, how do you get the same level of interest in your product or service as those with a sexual element? Is it possible? Do you need to incorporate some sort of sex teaser? I’ve noticed that any photo or video that has anything to do with nudity or near nudity gets about ten times
By teaching your prospective clients the truth about the SEO process actually will:
- Enhance your reputation as a professional
- Diffuse those competitors who ONLY sell hype
- Increase new sales
- Generate increased referral business
- Establish long term client relationships
- Establish tremendous client loyalty
- Firmly establish YOUR CREDIBILITY in both the community as well as the industry as a professional who knows how to get results.
In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.
Most people
Increase sales are especially vital for small businesses to large organizations. With the U.S. economy strong and the year coming to a close, these 7 tips may help you increase your sales in 2007. Commit all sales and business goals to writingResearch suggests that when the physical action of writing takes place a greater focus happens resulting in the goal being achieved. During the last 10 years, I have worked with numerous individuals who at one time had committed their goals to writing, but in recent years had got out of the habit. When I asked them How was that working for them not having the goals in writing, every individual confirmed that when the goals were committed to writing, they had greater success.Construct scripts to overcome sales objectionsPreparation helps to achieve success in a shorter time by identifying potential obstacles and this is especially true in sales. Having thoroughly prepared scripts to overcome potential sales objections will increase your sales. These scripts should be prepared from joint cooperation within your sales team. Having experienced sales people share their strategies to turning around objections will
- Enhance your reputation as a professional
- Diffuse those competitors who ONLY sell hype
- Increase new sales
- Generate increased referral business
- Establish long term client relationships
- Establish tremendous client loyalty
- Firmly establish YOUR CREDIBILITY in both the community as well as the industry as a professional who knows how to get results.
In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.
Most people
From Bank of America to your local Corner Store, taping in to the growing Hispanic market is becoming more important every day to improve their Bottom Line. With the rapid growth of the Hispanic population, (Hispanics accounted for about half the growth in the U.S. population since 2000), NOT knowing Spanish can actually be a liability to your business.In the past, the only reason to learn Spanish was to get “Comida” and a “Cerveza” during a trip to Mexico or to show off while ordering food at a Mexican Restaurant, but that has changed drastically. In some cities in the US, the Hispanic population is so big, that you regularly see signs at stores that say “English Spoken”.The growth of the U.S. Hispanic population, now numbers 40 million - 13.7 percent of the U.S. population, according to the U.S. Census. Demographers forecast that figure will at least triple by 2060. Jupiter Research predicts 8 million Hispanic households will be online by 2007, almost twice as many as in 2001. The group's buying power is expected to top $926 billion by 2007.With numbers like that, even if you currently don’t sell to the Hispanic Market, learning Spanish could make a big difference to your bottom l
In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.
Most people
Can you imagine purchasing a walmart store with thousands of products, and a half a million dollar inventory, for $300?How many of us would jump on that?Imagine the CEO of Walmart walking up to you and telling you that you can have the most modern and brand new walmart store with all it's inventory, utilities, and employees for a $300 per year lease.Would you take it?You bet.You would be excited. Your significant other would be excited. Your mom and dad would be excited. Your kids would be excited and I know your dog would be.So you sign the lease with the Walmart head cheese, shake hands, and he hands you the keys to the Walmart doors and you walk out of the CEO's office with a big smile on your face, shaking your head in disbelief that he would be so stupid as to give you a Walmart store for $300 a year. What a dummy!Then it dawns on you.You run back into the CEO's office and say "by the way, where is my new Walmart store?"The CEO says "in the middle of the Arizona desert".Grand opening is only 2 weeks away and you jump into your SUV and head to Arizona. Twenty five miles west of Tucson, out in the middle of a cactus infested
Most people are tired of hearing a lot of sales hype.
Try de-mystifying the SEO process and help your prospects to understand what search engine optimization (SEO) can do for their business. It's really just a simple, old-fashioned principle.
More SE visibility = more success for the client More client
success = more referral business for you
Most of the time, your clients will sell your services better than you can ever sell yourself.
Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, here are some real simple tips:
A. Educate your prospect by telling them the truth.
Try using some of the following points when speaking to your prospects:
- Explain to your prospect, that your job is not just building a web site. Designing a web site is relatively easy, but this is only 50% of the job. Explain that your effort continues long after the launch of the site.
- Teach them about a few of the ways your service dif
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