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Casual Articles - Google for Resellers: Leveling the Resell Playing Field
There is so much rage about blogging. It seems such great fun and full of exciting to get your blog up and running and present your ideas to all. But as time passes, people find themselves losing some of the same motivation. The ideas that you wanted to share with the whole world, starts to dwindle and you start running out of it. You have to make efforts to find interesting ideas to share with others.There are basically two approaches to finding content for your blogs. The first approach would be to find inspiration that could generate original content on your blog. You might find some news story or some post on some blog
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after
Finding the best possible deals on eBay isn’t rocket science, but it is a little harder than it used to be. The site’s popularity explosion has attracted hordes of sellers and it can be hard to sift through all of the available listings in order to find wonderful bargains. More and more buyers are joining the action, too, increasing the competition from other bidders--and prices--in many categories.That growth, however, has also created a powerful way to find deals you wouldn’t believe. If you want to find eBay bargains, you should consider looking for a common blunder among sellers: the misspelled listing.Most e
Indeed, most people don't.
Why?
Sometimes it's because people get in on the tail end of the product being sold and start trying to resell it just as the original creator decides to start giving it away for free. Generally this is 3-4 months after the product debuts.
But lots of times people actually learn quickly about a new resale product, but don't have a mailing list or website with lots of traffic to advertise the product to.
So what are you to do if you're one of these folks? You use Google Adwords as your new best friend.
Notice that I said AdWORDS, not AdSENSE. What's the difference? Adsense is the big thing those marketing gurus have recently been talking up. You know...make a web page specifically designed for a search term, put Google Adsense on that page, and make tons of money when people click on those ads. (Yeah, right, sure. They don't happen to mention that you need *traffic* before you can get clicks.)
AdWords, on the other hand, are those ads themselves. Where YOU are the person paying every time someone clicks on one of them. And I have found them to be the #1 way to make money with short-term resell products if you don't have a decent mailing list.
Steps and Rules of Thumb
Here are the steps and rules of thumb I use to achieve good to great profits on short-term sales items - those products that will be sold quickly then given away free within 3-4 months - practically every time.
#1 ~~ I do a Google search on the product name to see if the market is already saturated (not all 'new' products are actually new), to see if the product is already being given away free (most end up this way), and to see what the Google Adwords competition looks like.
If everybody and his brother are already selling or giving it away, I look for a new product.
#2 ~~ Assuming there's an opportunity here, I use the Overture Keyword Bid Amounts Lookup Tool < http://www.pixelfast.com/overture/ > and FindWhat.com, as well as Google Adwords itself, to see what advertisers are paying for various search words and phrases, and compare the cost per click to the sale price of the item.
Rule of Thumb: I don't spend more than 1/100th of the price of an item on a click.
That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.
#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at the sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom the product would be useful by itself. I've even rewritten the sales page copy to remove most resell rights information and instead emphasize the usefulness of the product itself. Plus, when I include bonuses, I only include those bonuses that enhance the product.
#4 ~~ I set an initial budget and time period that I will give the ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting the right type of buyer and start making sales. But I can't tweak the ad until I start advertising and see the statistics that Google provides. Depending on the product price, I will give myself 2-3 weeks to maximize the ad.
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after
I've seen far too many people than I care to tell you who publish a few articles on the web, see no tangible results and call it quits. This is NO way to establish your presence in the online world.If you're going to do something, do it right and do it all the way, or don't do it at all. It's no fluke that I got my copywriting web site, Wordfeeder.com, on page one of Google for my selected keyword phrase. You can do the same, simply by developing a marketing plan that you follow diligently each and every month.The preliminaries: Before you can begin selling using articles as your capture mechanism and a
AdWords, on the other hand, are those ads themselves. Where YOU are the person paying every time someone clicks on one of them. And I have found them to be the #1 way to make money with short-term resell products if you don't have a decent mailing list.
Steps and Rules of Thumb
Here are the steps and rules of thumb I use to achieve good to great profits on short-term sales items - those products that will be sold quickly then given away free within 3-4 months - practically every time.
#1 ~~ I do a Google search on the product name to see if the market is already saturated (not all 'new' products are actually new), to see if the product is already being given away free (most end up this way), and to see what the Google Adwords competition looks like.
If everybody and his brother are already selling or giving it away, I look for a new product.
#2 ~~ Assuming there's an opportunity here, I use the Overture Keyword Bid Amounts Lookup Tool < http://www.pixelfast.com/overture/ > and FindWhat.com, as well as Google Adwords itself, to see what advertisers are paying for various search words and phrases, and compare the cost per click to the sale price of the item.
Rule of Thumb: I don't spend more than 1/100th of the price of an item on a click.
That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.
#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at the sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom the product would be useful by itself. I've even rewritten the sales page copy to remove most resell rights information and instead emphasize the usefulness of the product itself. Plus, when I include bonuses, I only include those bonuses that enhance the product.
#4 ~~ I set an initial budget and time period that I will give the ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting the right type of buyer and start making sales. But I can't tweak the ad until I start advertising and see the statistics that Google provides. Depending on the product price, I will give myself 2-3 weeks to maximize the ad.
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after
Being strategic and thinking strategically in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients and customers are located geographically; a
If everybody and his brother are already selling or giving it away, I look for a new product.
#2 ~~ Assuming there's an opportunity here, I use the Overture Keyword Bid Amounts Lookup Tool < http://www.pixelfast.com/overture/ > and FindWhat.com, as well as Google Adwords itself, to see what advertisers are paying for various search words and phrases, and compare the cost per click to the sale price of the item.
Rule of Thumb: I don't spend more than 1/100th of the price of an item on a click.
That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.
#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at the sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom the product would be useful by itself. I've even rewritten the sales page copy to remove most resell rights information and instead emphasize the usefulness of the product itself. Plus, when I include bonuses, I only include those bonuses that enhance the product.
#4 ~~ I set an initial budget and time period that I will give the ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting the right type of buyer and start making sales. But I can't tweak the ad until I start advertising and see the statistics that Google provides. Depending on the product price, I will give myself 2-3 weeks to maximize the ad.
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after
Are you thinking of selling your gas station? Or looking for gas station for sale that you could turn into a business?Look no further – just browse through the Internet. There are online companies that assist clients from around the world in selling their gas-related properties, and also help introduce those in search for gas stations, convenience stores and car washes to an international network of sellers and buyers. These online companies cooperate with real estate and business brokers all over the world through a transnational referral system.Some companies offer their services to selected gas distributors, multi
#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at the sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. Instead, I choose to sell to people for whom the product would be useful by itself. I've even rewritten the sales page copy to remove most resell rights information and instead emphasize the usefulness of the product itself. Plus, when I include bonuses, I only include those bonuses that enhance the product.
#4 ~~ I set an initial budget and time period that I will give the ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting the right type of buyer and start making sales. But I can't tweak the ad until I start advertising and see the statistics that Google provides. Depending on the product price, I will give myself 2-3 weeks to maximize the ad.
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after
I was wondering if you can give me some advice. I work as a salesman and the company owner is a DICTATOR. Nothing is accepted unless he personally approves it. That’s causing us big problems since we can’t sell on the spot. And if the bargain isn’t completed at the moment, someone else will come and take it. Salesmen here don’t have any authority to do anything. We get embarrassed in front of our clients. This is not professional. And if anyone talks about this problem, the owner simply says, ‘It’s my money and not yours.’ What can I do to convince him? I would appreciate your ideas about this.***Excellent question!
Rule of Thumb: ALWAYS put the price of your product in your Google ad.
You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.
#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after my cutoff point.
Rule of Thumb: Once I stop selling 2 items per week, I quit selling the item.
The first sale is to cover the price of the ads. The second sale is to cover other costs as well as give me a profit. If there's no profit, there's no point in advertising.
[By the way, you have the option of your ads showing up just on Google search results or also on people's websites. I've found I generally do better just advertising on Google, but it depends on what you're selling.]
Conclusion: It can be hard for people to quickly break into the reselling world, even with a great product, without a large mailing list or a website with lots of traffic. Using Google AdWords can seriously level the resell playing field and help *you* make a profit!
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