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Casual Articles - Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Many folks really wish to own a business of their own, but do not quite even know where to start. Well one could consider buying a franchise as a way to become their own boss and pursue their happiness and American Dream thru a business of their own.Most franchise agreements are for 5-10 years and have automatic renewal up to let’s say twenty. This is also called the term of the franchise. Many people believe the execution of a franchise is once the term has ended and all the duties and responsibilities have taken place. But this is incorrect because the execution takes place upon signing, not when it’s completed.If we are to say that a franchise agreement is only executed once all terms and conditions on both sides have completed all duties, then the actual execution wouldn’t be until three years after termination, cancellation, recession or expiration, due to the excellent possibility that the contract contains covenants not to compete as most do. So execution takes place during signing and exchange of legal tender.Automatic renewal of the term of the franchise is normal in franchise agreements and that means as long as you do not notify the franchisor that you p
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Wh
1.Figure out what you are passionate about because of you aren’t passionate about your subject you’ll be more apt to give up on it. Even if you write your ebook quickly, you will be marketing it for a very long time if you are serious about making money on the Internet. So you need passion to sustain you. A good example of this is Scott Peck who wrote The Road Less Traveled. Peck committed to giving one radio interview a day for years. The book which was written in 1978 made 258 appearances on The New York Times best-seller list by the mid 1990’s because of his ongoing persistence and dedication to the process. So ask yourself, are you passionate enough to stick with your ebook topic and your marketing plan for several years? If the answer is a resounding “yes” then it’s a good topic for your ebook.2.Figure out what your good at. You can’t do well if you aren’t good at what you do. You want to do something that comes naturally and is easy for you. Nobody wants to struggle day in and day out. And you won’t do well if you don’t have the skills to do what you are trying to accomplish. John Assaraff, a motivational and wealth coach says that if something is work fo
More and more advertisers are going to want to advertise through the ISEDN because of the sheer amount of exposure that they will be able to receive through all the search engines and directories partnered together through this network.
I was able to be the first to interview Mel Strocen, CEO of Jayde Online, Inc., the parent company of ExactSeek.com.
The Independent Search Engine & Directory Network (ISEDN) was an outgrowth of ExactSeek's commitment to bring affordable and effective search advertising to the web community. Although ExactSeek was successful in partnering with a number of search engines and directories, it became apparent that popularization of a new pay-for-inclusion program would be better served by an active and independent association of search engines and directories than by a single engine.
Here are some excerpts from that interview:
Martin: "When was the ISEDN formed? ( http://www.isedn.org )"
Mel: "The organization was officially founded in June of this year, although the idea for a network of this kind was being discussed for several months previous to that. The ISEDN website, however, is only a few days old."
Martin: "How many members does the ISEDN network have right now?"
Mel: "47 members at the moment, but the network has been acquiring new members at a rate of 3 - 5 per week."
Martin: "What kind of market reach can the network deliver?"
Mel: "It really depends on how big the network becomes. Some search engine and directory members have reported 10,000,000+ searches/month but, given the rapid growth of the ISEDN and the fact that it's only a few weeks old, we really haven't had the opportunity to determine the total number of search impressions the network can deliver. We expect to receive specific numbers from the members in the coming weeks which will enable us to provide a more accurate picture of the network's search reach. My best guesstimate right now is that pay-for-inclusion listings are displayed approximately 120 million times per month. Of course, that figure will grow as the ISEDN grows."
Martin: "Why should advertisers choose the ISEDN network over Google or Yahoo?"
Mel: "The most obvious reason is cost. An advertiser buying a 3 or 12 month listing is looking at a cost of $3 - $4 a month. I'm not aware of any other engine that can match what the ISEDN offers in terms of value or exposure. Where else can you buy targeted keyword terms for less than $5 a month and get top 10 exposure for your site listings across 45+ search engines and directories?"
Martin: "You're right, that is amazing!"
Martin: "Because of the sheer distribution size this could potentially have, what preventive measures are being implemented for click fraud?"
Mel: "In the ISEDN advertising model there is no incentive for click fraud to occur. You pay a one time fee for your selected keyword term and that's it. Competitors or bots could click on your ad repeatedly and it wouldn't cost you a penny more. With the monetary motive for click fraud removed, it's unlikely to be a problem."
Martin: "What does the future hold for the ISEDN?"
Mel: "It's a little early for me to speculate on how the ISEDN might evolve. ExactSeek is just one member. Future plans will depend on member participation and input in the coming months. What I would like to see is for the ISEDN to become a counter weight to the gradual monopolization of search on the Web by engines such as Google, Yahoo! and MSN. I would also like to see the ISEDN contribute in other areas related to search such as search relevance and possibly the support of open source search software. In the long term, I believe the Web and searchers in general will be better served by diversity than by monopoly."
Martin: "Are members going to decide the future of the network?
Mel: "The short answer is yes, they will. To function effectively, the ISEDN will in time need to implement some kind of governing structure that determines the organization's future course. What that structure is and how the ISEDN evolves will depend on input from the members. Initially, direction and objectives will most likely be determined by majority concensus.
We've just added a private member discussion forum to the ISEDN website which will allow members to voice their views on issues such as the network's direction, objectives, online advertising, governing structure, network promotion and other topics of relevance to the membership.
Martin: "So will any of the discussions from the network forum be opened up to the public?"
Mel: "Eventually, yes. Assuming public interest, we'll setup discussion forums that allow webmasters and/or siteowners to ask questions and provide feedback to individual ISEDN members or to the membership as a whole. If we go this route and, I expect we will, it should help to improve communication between searchers and search providers. It should also help raise general public awareness of the many excellent directories and search engines on the Web that currently are under the radar."
Martin: "So how does the advertising portion work?"
Mel: "Every ISEDN member is provided with an XML feed to implement within their search results or directory listings. The feed can be modified by the individual members so that pay-for-inclusion listings are displayed in a way that matches their site look and feel, but regardless of how the listings are displayed, advertisers are guaranteed top 10 exposure across the entire ISEDN network. Premium placement of this kind is made possible by the fact that we limit the number of times any one keyword term can be purchased and because all paid listings are rotated in the SERPs (search engine result pages) on each individual engine and directory.
Surveys have consistently shown that few searchers look at more than 30 search results for any given search query. The ISEDN advertising model takes this into account and limits the sale of any keyword term to 30. If a keyword term has been sold less than 10 times, the paid listing almost always appears on the first page of search results (depends on how many listings an ISEDN member displays per page) although not always in the same position. If a keyword term has been sold more than 10 times then paid listings begin to rotate between the SERPs. On sold out keyword terms, the worst case scenario for an advertiser would be that his listing would appear on the first page of results roughly once of every 3 searches on his keyword term. This is somewhat offset, however, by the fact that the system supports broad keyword matching as well as exact keyword matching.
Martin: "With this first come, first serve program - Are you worried that bigger companies will buy out all the keywords available?"
Mel: "Not really. There are literally millions of keyword term combinations available. As the more obvious terms are bought out, it might require more creative thinking on the part of advertisers to come up with good searchable terms, but other than that, I don't anticipate a problem. Based on current trends, many buyers either forget to renew their keywords or simply let their listings expire. The end result is that thousands of keyword terms will be rolling over on a continual basis. In the event that the program becomes so wildly popular that keyword availability does become a problem, we may have to look at changing the parameters of the system to accomodate demand, but that's unlikely in the forseeable future."
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Why
Article Marketing, the practice of submitting articles to article directories and ezine mail lists to gain link exposure, is going through an explosive phase in popularity right now. Contributing to this trend is the emergence of automated article submission software that allows authors to send their articles to hundreds of article publishers at the push of a button.The promise for small businesses and home-based entrepreneurs looking to increase marketing channels should be immediately obvious. If you use article marketing to get your message out you already know that the bottleneck is not in the writing of your well thought out and compelling articles. No, it is in the submission process. The repetitive and dizzying experience of filling in article submission forms is perhaps the biggest turn off for aspiring article marketers.This might be why the prospect of no longer having to submit articles manually causes something like fireworks in the brain stem. Oh happy days are cometh to the article marketer!Or am I just getting caught up in the hype?Recently I obtained one of these automated article submission programs and put it to the test. Read on to find out
Martin: "Why should advertisers choose the ISEDN network over Google or Yahoo?"
Mel: "The most obvious reason is cost. An advertiser buying a 3 or 12 month listing is looking at a cost of $3 - $4 a month. I'm not aware of any other engine that can match what the ISEDN offers in terms of value or exposure. Where else can you buy targeted keyword terms for less than $5 a month and get top 10 exposure for your site listings across 45+ search engines and directories?"
Martin: "You're right, that is amazing!"
Martin: "Because of the sheer distribution size this could potentially have, what preventive measures are being implemented for click fraud?"
Mel: "In the ISEDN advertising model there is no incentive for click fraud to occur. You pay a one time fee for your selected keyword term and that's it. Competitors or bots could click on your ad repeatedly and it wouldn't cost you a penny more. With the monetary motive for click fraud removed, it's unlikely to be a problem."
Martin: "What does the future hold for the ISEDN?"
Mel: "It's a little early for me to speculate on how the ISEDN might evolve. ExactSeek is just one member. Future plans will depend on member participation and input in the coming months. What I would like to see is for the ISEDN to become a counter weight to the gradual monopolization of search on the Web by engines such as Google, Yahoo! and MSN. I would also like to see the ISEDN contribute in other areas related to search such as search relevance and possibly the support of open source search software. In the long term, I believe the Web and searchers in general will be better served by diversity than by monopoly."
Martin: "Are members going to decide the future of the network?
Mel: "The short answer is yes, they will. To function effectively, the ISEDN will in time need to implement some kind of governing structure that determines the organization's future course. What that structure is and how the ISEDN evolves will depend on input from the members. Initially, direction and objectives will most likely be determined by majority concensus.
We've just added a private member discussion forum to the ISEDN website which will allow members to voice their views on issues such as the network's direction, objectives, online advertising, governing structure, network promotion and other topics of relevance to the membership.
Martin: "So will any of the discussions from the network forum be opened up to the public?"
Mel: "Eventually, yes. Assuming public interest, we'll setup discussion forums that allow webmasters and/or siteowners to ask questions and provide feedback to individual ISEDN members or to the membership as a whole. If we go this route and, I expect we will, it should help to improve communication between searchers and search providers. It should also help raise general public awareness of the many excellent directories and search engines on the Web that currently are under the radar."
Martin: "So how does the advertising portion work?"
Mel: "Every ISEDN member is provided with an XML feed to implement within their search results or directory listings. The feed can be modified by the individual members so that pay-for-inclusion listings are displayed in a way that matches their site look and feel, but regardless of how the listings are displayed, advertisers are guaranteed top 10 exposure across the entire ISEDN network. Premium placement of this kind is made possible by the fact that we limit the number of times any one keyword term can be purchased and because all paid listings are rotated in the SERPs (search engine result pages) on each individual engine and directory.
Surveys have consistently shown that few searchers look at more than 30 search results for any given search query. The ISEDN advertising model takes this into account and limits the sale of any keyword term to 30. If a keyword term has been sold less than 10 times, the paid listing almost always appears on the first page of search results (depends on how many listings an ISEDN member displays per page) although not always in the same position. If a keyword term has been sold more than 10 times then paid listings begin to rotate between the SERPs. On sold out keyword terms, the worst case scenario for an advertiser would be that his listing would appear on the first page of results roughly once of every 3 searches on his keyword term. This is somewhat offset, however, by the fact that the system supports broad keyword matching as well as exact keyword matching.
Martin: "With this first come, first serve program - Are you worried that bigger companies will buy out all the keywords available?"
Mel: "Not really. There are literally millions of keyword term combinations available. As the more obvious terms are bought out, it might require more creative thinking on the part of advertisers to come up with good searchable terms, but other than that, I don't anticipate a problem. Based on current trends, many buyers either forget to renew their keywords or simply let their listings expire. The end result is that thousands of keyword terms will be rolling over on a continual basis. In the event that the program becomes so wildly popular that keyword availability does become a problem, we may have to look at changing the parameters of the system to accomodate demand, but that's unlikely in the forseeable future."
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Wh
Every blog is created differently. Many are classy and express a person's individuality. It is usually most interesting to read blogs that are more like that. People who take the time to express themselves always offer something new or offer a new way in which to view something you might already know. It is not so much about how well a person can write grammatically as it is how well a person can capture and maintain the interest of readers through showing a personal passion for a topic. If you have a subject about which you are passionate, you may be the perfect person to create your own successful blog.While using search engine optimization to help potential readers find your blog is important, it is equally important that you make your blog readable once they arrive at your site. How can you ensure that your blog will be successful? Consider the following tips.First of all, find your niche. Most people have an area in which they are extremely knowledgeable, if not experts. Choose something that you are both knowledgeable of and interested in. This will help you to stay focused and current with your postings.Next, take the time to let your readers know wh
Martin: "Are members going to decide the future of the network?
Mel: "The short answer is yes, they will. To function effectively, the ISEDN will in time need to implement some kind of governing structure that determines the organization's future course. What that structure is and how the ISEDN evolves will depend on input from the members. Initially, direction and objectives will most likely be determined by majority concensus.
We've just added a private member discussion forum to the ISEDN website which will allow members to voice their views on issues such as the network's direction, objectives, online advertising, governing structure, network promotion and other topics of relevance to the membership.
Martin: "So will any of the discussions from the network forum be opened up to the public?"
Mel: "Eventually, yes. Assuming public interest, we'll setup discussion forums that allow webmasters and/or siteowners to ask questions and provide feedback to individual ISEDN members or to the membership as a whole. If we go this route and, I expect we will, it should help to improve communication between searchers and search providers. It should also help raise general public awareness of the many excellent directories and search engines on the Web that currently are under the radar."
Martin: "So how does the advertising portion work?"
Mel: "Every ISEDN member is provided with an XML feed to implement within their search results or directory listings. The feed can be modified by the individual members so that pay-for-inclusion listings are displayed in a way that matches their site look and feel, but regardless of how the listings are displayed, advertisers are guaranteed top 10 exposure across the entire ISEDN network. Premium placement of this kind is made possible by the fact that we limit the number of times any one keyword term can be purchased and because all paid listings are rotated in the SERPs (search engine result pages) on each individual engine and directory.
Surveys have consistently shown that few searchers look at more than 30 search results for any given search query. The ISEDN advertising model takes this into account and limits the sale of any keyword term to 30. If a keyword term has been sold less than 10 times, the paid listing almost always appears on the first page of search results (depends on how many listings an ISEDN member displays per page) although not always in the same position. If a keyword term has been sold more than 10 times then paid listings begin to rotate between the SERPs. On sold out keyword terms, the worst case scenario for an advertiser would be that his listing would appear on the first page of results roughly once of every 3 searches on his keyword term. This is somewhat offset, however, by the fact that the system supports broad keyword matching as well as exact keyword matching.
Martin: "With this first come, first serve program - Are you worried that bigger companies will buy out all the keywords available?"
Mel: "Not really. There are literally millions of keyword term combinations available. As the more obvious terms are bought out, it might require more creative thinking on the part of advertisers to come up with good searchable terms, but other than that, I don't anticipate a problem. Based on current trends, many buyers either forget to renew their keywords or simply let their listings expire. The end result is that thousands of keyword terms will be rolling over on a continual basis. In the event that the program becomes so wildly popular that keyword availability does become a problem, we may have to look at changing the parameters of the system to accomodate demand, but that's unlikely in the forseeable future."
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Wh
5 seconds……YES!!! 5 second is all you have to convert a visitor to your customer through your site. The secret to which is a good Website Design.Your site could be flashy, creative and unique. It can have good sound or even videos. But if you can’t find the information you are looking for easily, or can not buy a product or better still, can not find the site on any of the search engines, What purpose will the site serve?Creativity is good for a website. But if it takes too long for the website to load, it will frustrate the visitor. In today’s quick age and growing competition, why would a visitor wait for 5 minutes for the site to load? If not yours, then there are your competitors sites waiting to grab attention of your ‘’could be clients’’. Success with website design depends on speed, relevance, simplicity and at the same time attractive and unique.It takes a little brainstorming and hard work in creating a good website. Good website design requires analysing the market, studying the needs of the target market and giving them just what they need.
Surveys have consistently shown that few searchers look at more than 30 search results for any given search query. The ISEDN advertising model takes this into account and limits the sale of any keyword term to 30. If a keyword term has been sold less than 10 times, the paid listing almost always appears on the first page of search results (depends on how many listings an ISEDN member displays per page) although not always in the same position. If a keyword term has been sold more than 10 times then paid listings begin to rotate between the SERPs. On sold out keyword terms, the worst case scenario for an advertiser would be that his listing would appear on the first page of results roughly once of every 3 searches on his keyword term. This is somewhat offset, however, by the fact that the system supports broad keyword matching as well as exact keyword matching.
Martin: "With this first come, first serve program - Are you worried that bigger companies will buy out all the keywords available?"
Mel: "Not really. There are literally millions of keyword term combinations available. As the more obvious terms are bought out, it might require more creative thinking on the part of advertisers to come up with good searchable terms, but other than that, I don't anticipate a problem. Based on current trends, many buyers either forget to renew their keywords or simply let their listings expire. The end result is that thousands of keyword terms will be rolling over on a continual basis. In the event that the program becomes so wildly popular that keyword availability does become a problem, we may have to look at changing the parameters of the system to accomodate demand, but that's unlikely in the forseeable future."
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Wh
O.P.T.I.M.A.L. approach to organising a successful team building eventPlanning a team building session but do not know how and where to start? Do not despair. This “dummy’s guide” to planning a team building session will give you important areas to consider and make you look like an expert. The O.P.T.I.M.A.L. approach:1. Objectives of team building“Why are we holding this team building event, and what do we expect to achieve?”To have an end in mind, a purpose, is crucial to planning a team building session. Having objectives mean that you can skew or tailor the activities to meet your expectations.Having clear objectives would also help to set the tone for the team building session, and establish the expectations of participants involved, so everyone is moving in unison towards the same direction/ goal.Having conducted team building sessions for a variety of organisations, some of the more common reasons why team building is required, are as follows:a) To create synergy in a new team/ team with new members b) To create an opportunity for staff from different departments/ functions to interact c) T
THIS IS AN ADVERTISER'S DREAM!
Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!
This couldn't have come at a better time. The SEO industry is crying for quality PPC alternatives. Google's recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.
Increase Your ROI Through Smaller Programs Online:
More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.
The reason for this is simple:
* - Less competition * - Greater targeted audience * - More local opportunities * - More exposure for your money
In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Why would spend hours trying to find smaller directories and other programs, when you can find them under one umbrella?
To check out this internet advertising shift for yourself, go here: http://www.isedn.org
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