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Casual Articles - Avoid Duplicate Content Penalty on PPC Landing Pages!
The world of affiliate marketing offers many exciting opportunities to boost your income. It is the “lazy man” approach to making money online. However if you do nothing more than just signing up for a hoplink and doing up a simple referral sales page, you may just be sitting out on the huge potential that affiliate marketing offers you.Here are 3 surefire methods to turbo-charge your affiliate program commissions.1. Identify the best program and products to promoteObviously, you would want to promote a program that will enable you to achieve the greatest profits in the shor
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouragin
When researching a product to sell on ebay one of the important things that you need to know is 'what will it sell for?' Obviously no one can guarentee this selling price but Ebay gives you the tools to get a good idea.The background to this is that a friend has been made redundent and has decided that he will make his living on ebay, which contrary to popular thought is still very much a possibility. His idea is simple, he is advertising to do house clearences and unwanted item removal with a view to selling this on at both offline auctions and Ebay.He was voicing some concerns over the fa
1. PPC landing page: A page created to perfectly match the content of a pay-per-click ad so that PPC ad is created for "IBM Selectric typewriter repair" then the visitor is directed to a "PPC Landing page" created to exactly reflect only that brand repair, rather than sending clickthroughs to the home page which discusses generic typewriter repair.
PPC landing pages should have photos of that brand, maybe an IBM logo and a link for shipping instructions. You'd then create a different page for each brand you repair, switching out the photo and the logo for each brand. This leads to higher sales conversion and it works very well. But it has a drawback related to search engine ranking ...
2. Duplicate Content Penalty: Repeated pages with keyword focused phrases created to rank well in organic search results are seen as a spamming technique. A paragraph with generic reference to typewriter repair is written so that the brand name is swapped in and used multiple times on a single page. Those are seen as duplicate content and are penalized in ranking algorithms because it has been widely abused by sites attempting to rank well for each brand by repeating text on dozens of pages with only the brand and model different on each page - thus labeled as duplicate content and seen as bad by search engines.
What do you do to avoid the duplicate content penalty while creating effective PPC landing pages for higher conversion?
Duplicate content on a single site is a BIG problem if done in the way a PPC landing page would be - just swapping out the brand name in a paragraph or two of text and repeating that same text dozens of times on different pages.
But you are creating those landing pages for PPC and NOT for organic listings and don't want them ranked organically. So make the PPC landing pages all off limits to the spiders with a simple tag in the
of each separate brand page:That will keep custom tailored PPC landing pages out of search engine indexes when you only have a few pages. But if you run an extremely large PPC campaign with hundreds of custom landing pages, then solve the problem by putting those PPC landing pages within a single directory like:
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouragin
If you have ever thought about selling retail products over the web you may already be aware that locating companies that will ship straight to your customers can sometimes not be that easy to accomplish.Buying products at less than regular retail and then sending them to clients is the right track to be on when getting started selling goods on the internet thru an ecommerce site or cyberspace marketplace. Using this business organization example allows you to supply products, and rid yourself of the necessity to have merchandise of your own. However, as you examine the rest of this report you
2. Duplicate Content Penalty: Repeated pages with keyword focused phrases created to rank well in organic search results are seen as a spamming technique. A paragraph with generic reference to typewriter repair is written so that the brand name is swapped in and used multiple times on a single page. Those are seen as duplicate content and are penalized in ranking algorithms because it has been widely abused by sites attempting to rank well for each brand by repeating text on dozens of pages with only the brand and model different on each page - thus labeled as duplicate content and seen as bad by search engines.
What do you do to avoid the duplicate content penalty while creating effective PPC landing pages for higher conversion?
Duplicate content on a single site is a BIG problem if done in the way a PPC landing page would be - just swapping out the brand name in a paragraph or two of text and repeating that same text dozens of times on different pages.
But you are creating those landing pages for PPC and NOT for organic listings and don't want them ranked organically. So make the PPC landing pages all off limits to the spiders with a simple tag in the
of each separate brand page:That will keep custom tailored PPC landing pages out of search engine indexes when you only have a few pages. But if you run an extremely large PPC campaign with hundreds of custom landing pages, then solve the problem by putting those PPC landing pages within a single directory like:
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouragin
If you are looking to start a home based business or perhaps for another angle to branch out your own existing small business then you should really consider blogging. Blogging is a great business idea. Before you dismiss the idea consider these five ways that you can profit from a blog.The simplest method you can profit from a blog is simply to add some pay-per-click or pay-per-lead program advertising on your blog. This way you can blog to your heart's content about the topic or topics that interest you and earn money from your visitors without any extra work.If you have products from you
What do you do to avoid the duplicate content penalty while creating effective PPC landing pages for higher conversion?
Duplicate content on a single site is a BIG problem if done in the way a PPC landing page would be - just swapping out the brand name in a paragraph or two of text and repeating that same text dozens of times on different pages.
But you are creating those landing pages for PPC and NOT for organic listings and don't want them ranked organically. So make the PPC landing pages all off limits to the spiders with a simple tag in the
of each separate brand page:That will keep custom tailored PPC landing pages out of search engine indexes when you only have a few pages. But if you run an extremely large PPC campaign with hundreds of custom landing pages, then solve the problem by putting those PPC landing pages within a single directory like:
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouragin
As a consultant involved in small business consulting, your clients may sometimes ask you why they need the more powerful or larger network you are recommending. Many may say their networks work great … most of the time.Selling Small Business Consulting Clients FearWhen clients question your recommendations or are in denial about their needs, you will often have to sell fear. Talk to the small business consulting client about another customer that trusted his own PC-savvy bookkeeper so much that she was able to steal $50K from the company by covering her trails because no one else was pay
But you are creating those landing pages for PPC and NOT for organic listings and don't want them ranked organically. So make the PPC landing pages all off limits to the spiders with a simple tag in the
of each separate brand page:That will keep custom tailored PPC landing pages out of search engine indexes when you only have a few pages. But if you run an extremely large PPC campaign with hundreds of custom landing pages, then solve the problem by putting those PPC landing pages within a single directory like:
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouragin
If you are in the business of selling online, then you are in the business of building an opt-in list and remarketing. Many website owners find that collecting opt-in subscribers is extremely expensive and involves running advertising or renting e-mail lists.These methods can be effective – especially if you happen to sell high-end products with a very limited market size. But regardless of your organization’s size or the cost of your products, finding more cost-effective ways of generating leads is extremely important. For many website owners, providing free information products is an excellent w
http://typewriter-repair.com/PPC/olivetti-repair.html
http://typewriter-repair.com/PPC/smith-corona-repair.html
http://typewriter-repair.com/PPC/ibm-selectric-repair.html
Then create and post a robots.txt file that tells spiders to stay out of that directory
User-agent: *
Disallow: /PPC/
For organic SEO you would always make brand focused pages with UNIQUE content about each of the brands by discussing peculiarities of each brand and specific known problems with those brands that often require repairs and optimize for organic SEO and encouraging spiders crawl and index them.
The key is to tell spiders to stay away from the repetitive PPC focused pages. That way, you have PPC clickthrough pages that reflect EXACTLY the ad visitors clicked on but won't suffer the duplicate content penalty. Because you WILL be penalized in organic rankings if you put up dozens of pages with only brand name differences in the text - even if you didn't intend it as phony spider food done just for organic ranking purposes.
Keeping the spiders out of PPC focused pages is wise for another reason - You may want to create PPC landing pages for short term sales, close-outs, one of a kind items that will sell out or if you stop repairing a particular brand. You don't want those pages indexed and then later delete them from your server because when spiders return to find that page deleted later, you suffer in rankings because you have missing pages without redirects.
Best to keep the spiders out of PPC landing pages entirely if they are only there for PPC purposes. If you are using the multiple page technique for organic ranking purposes, then you WILL be penalized. Best mark PPC pages with the
Create a PPC section on your site within a PPC directory and then post robots.txt file telling spiders to stay out of a directory like:
User-agent: *
Disallow: /PPC/
The search engine ranking game gets more complex as your site grows and PPC marketing campaigns can conflict with organic search engine ranking strategies. Avoid duplicate content penalties by restricting PPC landing pages from spiders and prevent them ever being indexed.
Copyright © October 30, 2005 by Mike Banks Valentine
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