Casual Articles - Internet and Businesses Online

Surviving Corporate Politics Part 2: Keeping Up Appearances
Never a 2nd chance to make a 1st impression, or so the saying goes. We all know that when someone is introduced into your work environment for the first time, their peers size them up immediately. How they are dressed, how they talk, and how they set up their workspace. Especially in large companies, where there is constant personnel movement, keeping up your appearance is a full time task. In smaller companies, how you compose yourself from Day 1 is of utmost importance. We will start with the basics:Work Clothes: Dress up. Not in

w.ticketluc...nk_concert Conv.Rate 0.00%
Clicks 1 Cost/Conv $0.00
Impr 0

About Sofizar:

Sofizar uses its traffic analysis and pattern matching software to detect fraudulent PPC clicks. This software is adaptive, and stores patterns for certain websites as well as deviations from recognized patterns. Sofizar manually audits the accounts which are flagged by this software as possible frauds and then works with search engines to obtain refunds and credits against future advertising spending. Sofizar proactively looks for vulnerabilities in Overture and Google, in order to better protect its clients.

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free

Retractable Banner Stands Makes Your Business Stand A Class Apart
A great product or service is of no use unless the target audience is made aware of it. Advertising has played the crucial role of bringing the target group in contact with the product or service aimed at this group. The consumer has achieved a very high level of awareness about the products available in the market thanks to the education and information provided by advertising. Advertising has become a necessity in today’s time where we find hundreds of products competing for the limited eyeballs available in any particular segment. As th

Sofizar Inc – The Google location based service is meant to display Pay Per Click (PPC) advertisements only in the advertiser designated locations. However, a back door allows a malicious user or automated programs in a non designated area to click on the advertisement, potentially causing grievous losses. Furthermore, Google charges the advertisers for these clicks, even though Google does not record the advertisement impression. This vulnerability has been reported to Google.

The location based Google service is designed to display targeted advertisements to users from a certain region. For example, a ticket broker who needs to sell wicked tickets in New York City does not want her advertisement to be displayed in New Delhi. The pay per click advertisements to a non target audience can be extremely costly, and AdWords PPC advertisers use Google’s facilities to designate countries (and in some cases cities) where their advertisements can be displayed. However, this vulnerability allows a hacker in Beijing to see and click on advertisements meant for a Las Vegas audience. Some advertisers pay up to $35 every time a user clicks on their advertisement, and a hacker can run up the tab for such advertisers quite fast. Sofizar’s internal testing shows that Google not only charges for these clicks, but due to a software glitch in Google’s reporting interface, does not record the impression.

“PPC advertisement has become very popular due to their instant traffic results, and control over the composition of the traffic” said Ron Arthur, Program Manager of Sofizar managed service. “Given that there is about $7 Billion at stake with Google PPC advertising in 2006, malicious hackers are always on the look out to get a piece of the pie. An advertiser may feel secure in the knowledge that his advertisements are being displayed only in the US, while his advertisements may be getting unwanted clicks(and a massive bill) from a hacker in East Europe”.

“There is essentially an arms race between the click fraudsters and us,” said Zafar Khan, CEO of Sofizar. “We see ever insidious tactics by hackers to deplete the budget of advertisers, and unless the advertiser is really keeping close tabs on their PPC advertising they are a prime target for fraud. The location based vulnerability allows hackers to fly under the radar, and hit unsuspecting advertisers. We have reported this flaw to Google and we are confident that they will fix the glitch in their software. Our previous experience in dealing with Google customer support regarding glitches has been outstanding”.

Testing methodology used:

The vulnerability was tested on Sofizar’s test account (tickets website) where a US targeted AdWords campaign for a keyword with no searches was selected. Sofizar’s testers in their test center in Pakistan then used the back door to display and click their test advertisement http://www.google.com/search?hl=en&q=Minimalist+Jukebox%3A+Reich+Tickets&btnG=Google+Search&gl=us that was only supposed to show in the US. When the account was checked, Google had charged Ticket Luck campaign for the click, even though it did not report the impression.

Keyword Minimalist Jukebox: Reich Tickets CTR 0.00%
Status Active Avg.CPC $0.05
Current Bid $0.05 Cost $0.05
Max CPC $0.05 Avg.Pos 1.0
Destination URL http://www.ticketluc...nk_concert Conv.Rate 0.00%
Clicks 1 Cost/Conv $0.00
Impr 0

About Sofizar:

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free

Five Steps to Creating an Effective Strategy for Your Organization
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.-- Sun TzuA study not so long ago said that most companies have strategies, but 70% to 90% of them fail to execute those strategies.That's a little simplistic. I don't think it reveals the whole story.Look at any organization in trouble, and odds are you'll find a group of frantic, anxious people. Leaders will be demanding "answers," managers will be building "action plans

tisers use Google’s facilities to designate countries (and in some cases cities) where their advertisements can be displayed. However, this vulnerability allows a hacker in Beijing to see and click on advertisements meant for a Las Vegas audience. Some advertisers pay up to $35 every time a user clicks on their advertisement, and a hacker can run up the tab for such advertisers quite fast. Sofizar’s internal testing shows that Google not only charges for these clicks, but due to a software glitch in Google’s reporting interface, does not record the impression.

Testing methodology used:

About Sofizar:

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free

Affiliate Program Business Opportunity - An Opportunity That Will Make You Earn a Lot of Money
It didn’t take long for the internet to become one of the largest income generating businesses today. Even regular people, such as yourself, will have a chance to make a lot of money by just using the internet.If you think that the internet is only used for communicating with your family and friends, then you are missing one of the best business opportunities of your life. Because there are millions of companies and businesses offering their products and services over the internet, they are now finding ways to effectively market the

malicious hackers are always on the look out to get a piece of the pie. An advertiser may feel secure in the knowledge that his advertisements are being displayed only in the US, while his advertisements may be getting unwanted clicks(and a massive bill) from a hacker in East Europe”.

Testing methodology used:

About Sofizar:

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free

Leads - Leads - Leads - That's What It Is All About Isn't It?
Let’s cut to the chase here. You need qualified leads for you program. You need people that have the time, effort, and money to invest into your business right?I have learned over the years that to be successful in MLM and home based business, you need to have a lead generation system that is uniquely you.Truth is, you need a lead generation system that caters to your strengths, minimizes your weaknesses and attracts the people that you are most likely able to work with in the long run.I don’t think that buying leads i

oogle customer support regarding glitches has been outstanding”.

Testing methodology used:

About Sofizar:

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free

8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:Mistake No. 1 -- Not focusingA common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can't sell them all in a few lines-at least not individually. Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that

w.ticketluc...nk_concert Conv.Rate 0.00%
Clicks 1 Cost/Conv $0.00
Impr 0

About Sofizar:

This press release is available online at Google Adwords Flaw Press Release

Editorial Contacts:
Ron Arthur, Sofizar
4010 Crescent Point Road, Carlsbad, CA
92008 United States

Toll Free (US): 1-877-844-5435
Web: http://www.sofizar.com

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Imagine utopia. What if my local community could have free and effortless, year-round fundraising? What if it was all done with me just shopping locally, at regular prices… and only for things I really wanted in the first place?

Marketing has never been an exact science. In fact, it's often more about learning from mistakes and things 'not to do' than creating a great new ad campaign or promotion. Here's 5 marketing sins that we've committed and learned from - you'll save you both time and money if you can avoid them.

You need not fear the Internet. Many people new to the Internet business seem nervous or even afraid at the thought of doing business online. Many people hesitate to move their business to or start their business on the Internet. However, they should fear offline business!

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