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Casual Articles - Using Google Adwords to Sell Products
Being a leader must be one of the most rewarding careers you can ever do. Not only is the work interesting and challenging, but you are impacting the direction of many people and the direction of your company. You are able to see that you are making a difference in so
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000
My name is Bobby Walker, I own a carpet cleaning business in the Dallas, Texas area. I am always looking for new ways to increase revenue. While trying my hand at internet marketing, I stumbled across Google Adwords, this is Google’s pay per click service, where your ad
Before you start a PPC ad campaign to sell your products, you need to know the following 2 things:
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1. How much profit you make from each sale
2. How many unique visitors you get to your website (on average) before a sale is made
(Note: you should be able to get statistics from your web host that list the number of unique visitors to your website on a given day)
Let's say you sell a dog training course for $47.00 and you calculate your profit to be $40.00 per sale. You find that your website gets 100 unique visitors before you generate 1 sale.
So, taking the information above… for each unique visitor, you can pay $40.00 / 100 = 0.40 cents to break even, make no money and lose no money. However, since your goal is to make money, you obviously need to pay less for each unique visitor.
Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click in order to stay out of the negative. A good strategy may be to find the keywords and keyprases that will get you a decent Adrank (which is the position of your ad) with a cost of .25 cents or less.
Let's say you target to pay .25 cents (on average) for each click to your website. That should leave you with .15 cents profit for each customer. Granted, not all customers make a purchase, but eventually if your conversion rates stay the same you should average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000 x
Do you remember the days before supermarkets were invented? Those were the days when the owner of the business was pleased to see you. Instead of cold impersonal shelves full of merchandise, the shop owner would often greet you personally and welcome you into
-
1. How much profit you make from each sale
2. How many unique visitors you get to your website (on average) before a sale is made
(Note: you should be able to get statistics from your web host that list the number of unique visitors to your website on a given day)
Let's say you sell a dog training course for $47.00 and you calculate your profit to be $40.00 per sale. You find that your website gets 100 unique visitors before you generate 1 sale.
So, taking the information above… for each unique visitor, you can pay $40.00 / 100 = 0.40 cents to break even, make no money and lose no money. However, since your goal is to make money, you obviously need to pay less for each unique visitor.
Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click in order to stay out of the negative. A good strategy may be to find the keywords and keyprases that will get you a decent Adrank (which is the position of your ad) with a cost of .25 cents or less.
Let's say you target to pay .25 cents (on average) for each click to your website. That should leave you with .15 cents profit for each customer. Granted, not all customers make a purchase, but eventually if your conversion rates stay the same you should average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000
You run a small consultancy. You're well qualified, experienced and dedicated. Yet you can't get a meeting with the corporate decision-maker.Your proposal was a work of art. You provided exactly what the client needed, plus a ton of added value. Yet the business
So, taking the information above… for each unique visitor, you can pay $40.00 / 100 = 0.40 cents to break even, make no money and lose no money. However, since your goal is to make money, you obviously need to pay less for each unique visitor.
Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click in order to stay out of the negative. A good strategy may be to find the keywords and keyprases that will get you a decent Adrank (which is the position of your ad) with a cost of .25 cents or less.
Let's say you target to pay .25 cents (on average) for each click to your website. That should leave you with .15 cents profit for each customer. Granted, not all customers make a purchase, but eventually if your conversion rates stay the same you should average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000
The current minimum wage in the United States of America is $5.15 per hour and some believe it should be much higher. In fact the city of Chicago wanted to mandate that the employment wages could not go less than $10 per hour and some agreed. Recently the United State
Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click in order to stay out of the negative. A good strategy may be to find the keywords and keyprases that will get you a decent Adrank (which is the position of your ad) with a cost of .25 cents or less.
Let's say you target to pay .25 cents (on average) for each click to your website. That should leave you with .15 cents profit for each customer. Granted, not all customers make a purchase, but eventually if your conversion rates stay the same you should average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000
The later Stages of Entrepreneurial Financing are often called the Third, and Harvest stages. They are briefly described with Status, Tasks, and Financing as follows:Third Stage (also Mezzanine Stage)Status. All systems are really go and the potential for
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000 x .15 = $150.00 per day.
There's the simple math behind PPC advertising...
Sincerely,
Michael Ellis
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