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Casual Articles - Improve Your Promotional Flyers And Improve Sales
Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line and online there's never been a better time to use his valuable marketing tool.Correctly applied classified ads can yield the most exposure to your product in any of available online. When improperly used however a classified ad can be a tremendous waste of money.To be a success with classified ads and any off-line advertisements it’s absolutely critical to keep the four key components of direct marketing in mind at all times. The four components are the marketing message, the marketing target, the marketing vehicle and the marketing frequency.It’s not enough to find the best advertising d
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and
The previous Sangaraja, the Supreme Patriarch of the monastic order (of Thailand), once went on a tour of China, where someone offered him a very beautiful teacup. It was unlike anything he'd ever seen. He thought, "Oh! The people here have real faith in me, to offer me this beautiful teacup!" And as soon as the teacup was in his hand, immediately he was suffering. Where should I put it? Where is safe to keep it? He couldn't stop worrying it would break.Before he had that teacup, he was fine. Once he had it, he wanted to show it off to the people back home in Thailand. He put it in his bag and kept telling everyone to watch out that the teacup didn't get broken. "Hey! Careful, please!" Everywhere he was watching out for it. He had nothi
Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)
Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that’s life. Get over it!
Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.
Instead of:
Sheri’s Pet Grooming
Try: Smelly Pet Stinking Up The House?
Or:
We Treat Your Cat Like The Royalty They Are!
Or:
Man’s Best Friend Deserves Something Special!
You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"
Advertising flyer mistake #2: Not Solving A Problem!
Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.
Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.
Advertising flyer mistake #3: Be A Friend!
People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?
The more comfortable someone feels about buying from you, the more likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).
Advertising flyer mistake #4: Going Quietly Into The Night!
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and
Burton Upon Trent as many other towns is losing its roots mainly because Coors has taken over the world reknown brewer Bass. The same as HP being taken from Birmingham to go to Europe. When will it stop? I started to see it with pub companies planting the same pubs in every town in the UK and the same with department stores. Every town starting to look the same. England and everytown within it has its one underlying attraction - tradition. This is soon disapearing and this really gave me a blow to the ribs when they have even taken our British beer Bass away from us. We need to encourage UK businesses, firstly from leading by example by not selling our national iconic businesses to other countries. For more information on Burton Upon Trent vis
Instead of:
Sheri’s Pet Grooming
Try: Smelly Pet Stinking Up The House?
Or:
We Treat Your Cat Like The Royalty They Are!
Or:
Man’s Best Friend Deserves Something Special!
You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"
Advertising flyer mistake #2: Not Solving A Problem!
Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.
Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.
Advertising flyer mistake #3: Be A Friend!
People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?
The more comfortable someone feels about buying from you, the more likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).
Advertising flyer mistake #4: Going Quietly Into The Night!
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and
There are hundreds of case manufacturers providing numerous styles of shipping cases in various sizes and dimensions. Most of these case companies offer foam inserts. Some are layered foam that is cubed and some are solid layered foam. Most would like you to believe that their cube foam is an easy way to create your custom like foam insert.If you've ever used cubed foam or tried to cut and assemble your own custom foam insert you will have to agree that the only real way to make sure your equipment is protected is to have a professional design and cut your custom foam insert specifically for the item you want protected and here's why.Most cube foam inserts are cut from 3 or 4 inch thick foam pieces. In a typical 15" case base
Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.
Advertising flyer mistake #3: Be A Friend!
People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?
The more comfortable someone feels about buying from you, the more likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).
Advertising flyer mistake #4: Going Quietly Into The Night!
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and
Last month, while sitting with a client discussing her resum?, I realized she forgot one extremely important piece of information: her strengths. She focused on the work that she did and how her experiences could assist her in the future, but she forgot to describe those tasks and projects she could effortlessly handle and enjoy the most.When I asked her about this quality, she looked at me a bit puzzled. She explained that her strengths were her accomplishments. While achieving large goals is a definite strength, I explained to her how I use or leverage my strengths (strategizing, meeting and connecting people, thinking creatively, communicating, and being responsible) to my advantage. Since understanding my strengths, my life and busi
Advertising flyer mistake #4: Going Quietly Into The Night!
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and
Postcard printing had tamed to provide valuable contributions in the print and advertising industry. It is with this medium that businesses are able to establish a remarkable identity in the market. Postcard printing company can work out to give in significant solutions from the minutest detail of your print from logos, invitations, promotional cards and greeting cards.Developing exceptional postcards and achieving to get along with the trend is great way of opening doors for your company. However being aware with the tight competition in the industry you must learn how to go along with the flow and walk in through the right path. Moreover if you perceive little chances of being known a postcard printing company will help you establish
· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side could be used for:
· A comprehensive list of your services
· A map with driving and parking directions
· Customer testimonials
· Relevant tips or advice
· Answers to Frequently Asked Questions
Use the second side to support, expand upon, or enhance the message on the main side.
Advertising flyer mistake #6: One Good Shot!
One-time advertising efforts are seldom effective. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you. Your prospective customers need to see the your ads over and over.
So, plan a series of distributions as part of your strategy. I recommend that you plan to hit each household at least eight times with an ad flyer. Mix the message up a bit! Change the color of the paper you use. Change the headline. Keep track of which flyer drives the most business.
If possible, combine your flyers with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers, schools, stores, and libraries often offer public bulletin boards.
Advertising flyer mistake #7: Flyers Gone Astray!
You should keep two objectives in mind when targeting neighborhoods for your flyer distribution.
· It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Concentrate your ad distribution within and around your existing clusters of clients.
· Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking your "territory" house-by-house will be giving you a better understanding for what services or mix of services you should offer.
Promotional flyers are one tool in the small business’ marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money.
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