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Casual Articles - Do Your Radio Ads Work?
When considering buying a franchise there are some secrets you need to know about. There are lots of franchise opportunity directories available both online and at the local bookstores. First you need to narrow it down to the categories, which interest you. And you may be surprised to find that some franchises are listed in some directories and others i
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a
slice of life commercial by dragging the
receptionist into the studio to play a part.
They never sell. Envelope Printing
Practical mailing solutions for home and business are a must for just about all of us. Very few of us enjoy to hand write envelopes when it comes to bill paying time. Even fewer when we are business owners. Worrying if addresses are written legibly and correctly can waste precious time better spent on other things. However with a simple computer and a p
The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
Worse, most businesses don't have a plan to coordinate all advertising to the same message. The newspaper ad says one thing, yellow pages another and the radio commercial is off in its own world.
The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a "proof" of your radio ad before it goes on the air. There should be at least two commercials, better four, selling the benefits.
Remember Tom Bodett and Motel 6? A great campaign. It was just Tom delivering solid copy about the benefits of staying at the motel (and a little twinkle music in the background). It won awards, put them on the map and raised occupancy rates and profits. The company was gobbled up by the Accor chain (one of the biggest in the world) who have the smarts to continue the same campaign. What does he say at the end of every commercial? Radio done right works!
Maybe you can't get the local station to come up with Tom Bodett quality but there is nothing wrong with solid copy pitching benefits, benefits benefits. Answer the question WIIFM (Whats In It For Me). You don't have to be cute, use lame humor, two voices or loud music to do that.
BIG Mike's Tips for Better Radio Ads
» Buy more than one station (ones that target your customers, not ones you like)
» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.
» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a
slice of life commercial by dragging the
receptionist into the studio to play a part.
They never sell. Mattress Warehouses
Warehouses are business buildings that are used to store goods and materials. Many manufacturers, traders, importers, customs, exporters, and wholesalers use warehouses to store their items. Warehouses are generally plain large buildings, which are located in the industrial parts of the towns and have loading docks for loading and unloading vehicles. So same message.
The newspaper ad says one thing, yellow pages
another and the radio commercial is off in its own
world.
The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a "proof" of your radio ad before it goes on the air. There should be at least two commercials, better four, selling the benefits.
Remember Tom Bodett and Motel 6? A great campaign. It was just Tom delivering solid copy about the benefits of staying at the motel (and a little twinkle music in the background). It won awards, put them on the map and raised occupancy rates and profits. The company was gobbled up by the Accor chain (one of the biggest in the world) who have the smarts to continue the same campaign. What does he say at the end of every commercial? Radio done right works!
Maybe you can't get the local station to come up with Tom Bodett quality but there is nothing wrong with solid copy pitching benefits, benefits benefits. Answer the question WIIFM (Whats In It For Me). You don't have to be cute, use lame humor, two voices or loud music to do that.
BIG Mike's Tips for Better Radio Ads
» Buy more than one station (ones that target your customers, not ones you like)
» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.
» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a
slice of life commercial by dragging the
receptionist into the studio to play a part.
They never sell. Liberate Your Time by Developing Your Company Organization Chart
Your company’s organizational strategy is centred around the development and communication of your Organization Chart. The Organization Chart takes the form of a graphical representation of the positions in your company. The top Position in the company (i.e. CEO or General Manager) is placed at the top of the Organization Chart. The various layers of maof staying at the motel (and a little
twinkle music in the background). It won awards,
put them on the map and raised occupancy rates and
profits. The company was gobbled up by the Accor
chain (one of the biggest in the world) who have
the smarts to continue the same campaign. What
does he say at the end of every commercial?
Radio done right works!
Maybe you can't get the local station to come up with Tom Bodett quality but there is nothing wrong with solid copy pitching benefits, benefits benefits. Answer the question WIIFM (Whats In It For Me). You don't have to be cute, use lame humor, two voices or loud music to do that.
BIG Mike's Tips for Better Radio Ads
» Buy more than one station (ones that target your customers, not ones you like)
» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.
» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a
slice of life commercial by dragging the
receptionist into the studio to play a part.
They never sell. Mortgage Lists Marketing
Mortgage Lists, Mortgage Marketing That WorksSince the advent of printing technology, communication development has escalated to greater heights. Nowadays, printing technology had continuously proliferated in the world of communication through the mails.Consequently, the mailing system did not only serve its basic purpose but has, in some benefits
benefits. Answer the question WIIFM (Whats In It
For Me). You don't have to be cute, use lame
humor, two voices or loud music to do that.
BIG Mike's Tips for Better Radio Ads
» Buy more than one station (ones that target your customers, not ones you like)
» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.
» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a
slice of life commercial by dragging the
receptionist into the studio to play a part.
They never sell. 4 Tips For Writing Sales Copy That Will Be Read
Most people get very frustrated when they try to write sales copy for their offer because they make it out to be much more difficult than it really is.You would be surprised to know that following certain guidelines or tips will make the whole chore of writing effective and winning sales copy a hell lot simpler.Tip #1 – Remember The Top Prtheme and opening and closing lines
and change the meat in the middle (they call 'em
donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a slice of life commercial by dragging the receptionist into the studio to play a part. They never sell.
Pick a plan and stick with it. Tell 'em to trade the cutsey stuff for real substance. Coordinate your radio with your other advertising and you can benefit from the power of electronic word of mouth, radio.
For more about advertising get my article "Cable Ads 5 Bucks" Send a blank eMail to the MailTo:CableAds@BigIdeasGroup.com
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