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Casual Articles - Maximize Your Adwords ROI - A Simple Technique to Boost Revenue
When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations, they do rate your attention, right?Of course they do! That's why we call them key t
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my clic
Could this be the worst moment in your selling cycle?You've done all the right things with your prospect:• You've identified a real need and developed a reasonably solid relationship.• You've determined that your prospect is interested in your solution.• You've had a couple of great meetings or conversations that let the prospect move the sales process forward.<
One of the products offered on Monster Web is a web development suite called "Website Tonight", and its purpose is to generate nice looking websites for people with little experience.
There is stiff competition for this type of product, so the cost per click on an Adwords campaign for any reasonably popular keyword pertaining to the niche would be pretty high. I looked at a few of my competitors' ads. They all seamed kind of similar - state the name of the product, maybe have a cute "build a website in minutes" "feature x" "feature y" etc etc. I have done ads like these, and gotten reasonable results, but what kicks the ROI into high gear is when you start to prequalify your leads.
Let's say a consumer is looking for web building software. Your ad is being displayed in the traditional "ENTICE PEOPLE TO CLICK NOW!!" format. They see all these ads all around them, and they click on yours. You have no idea what type of person this is. You don't know if they are looking for a robust professional system, if they are looking for a cheap or free system. All you know is that they typed in "website builder" into Google, liked your ad, and clicked on it.
I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.
I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.
The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click
Due to more unnecessary disclosure by the Federal Trade Commission franchising companies must be more vigilant to keep company information out of the hands of international terrorists. With increasing rules of discrimination a franchisor is forced to give vital information to anyone who asks for it. Including a group which supports international terrorism. Of course the FTC just doesn’t get it
Let's say a consumer is looking for web building software. Your ad is being displayed in the traditional "ENTICE PEOPLE TO CLICK NOW!!" format. They see all these ads all around them, and they click on yours. You have no idea what type of person this is. You don't know if they are looking for a robust professional system, if they are looking for a cheap or free system. All you know is that they typed in "website builder" into Google, liked your ad, and clicked on it.
I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.
I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.
The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my clic
The first step in partnering is determining your strengths. You need to know what you do best, what your store enjoys, what is financially viable and what you will do in the future. When you consider these elements, make sure you won't be partnering with someone who will be directly competitive with you either now or in the future.Your SpecialtyFigure out what you will speciali
I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.
I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.
The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my clic
ERP is the short form of Enterprise Resource Planning. ERP implementation utilizes various ERP software applications to enhance the performance of organizations for resource planning, management control and operational control. ERP software consists of multiple software components that incorporates activities across functional departments from product planning, parts purchasing, inventory cont
I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.
The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my clic
Today is a Red Letter Day! It's special because today is the first edition of the Trailblazer Interviews.You'll meet some of the most fascinating, talented folks in the ADR world who I call Trailblazers. These women and men have taken mediation and other ADR tools in directions no one ever thought about before. They've enhanced the profession, and our world, with their ground-breaki
NEARLY 20%!!!
That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)
The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front what the software was about and who it was for.
This is a very practical and useful technique and it has served me very well. Hopefully it will bring you some success in your ventures as well.
Copyright 2006 Joe Stec
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