It's the Dealers Stupid!
An Open Letter to Mr. Ford. pt 1As I sat watching Autoline Detroit a few weeks back, I listened to the usual parade of marketing ad execs, industry analysts, and division managers talk endlessly about branding, shifting market segments, and well, at that point my brain went numb and I don’t recall anything else that was said. I do remember saying out loud as I had done a thousand times before, “None Of You Get It!”You

How To Be Cyber Famous
He is known by millions of people worldwide, yet most people wouldn't know him if he did a jig in front of them. He most probably earns a six figure, going on seven figure salary, but doesn't get invited to film premiers.Yes, he is ‘cyber famous'. It struck me the other day that we are starting to get a completely new class of person who is famous in cyber space, yet would be totally anonymous on the street. So let's look at

Define Your Target Market in 5 Easy Steps
This REPORT is designed for entrepreneurs, small business owners, independent contractors and anyone who needs to build relationships and develop leads or referrals in order to promote and increase their business.The information in this report is given based on the assumption that YOU know your product and service inside and out and you have already defined your business goals and have somewhat of a business plan in order. the higher rank you can obtain in the search engine for placement of your ad. When a person searches for your keyword, your ad will appear in the search results. Each time your ad is clicked on, you are charged the amount that you bid on for the word being searched.

There are several PPC search engines. The most popular ones in the US these include:

. Google

. Yahoo

. MIVA

. Kanoodle

. LookSmart

. Lycos

. goClick

. Enhance

. Searchfeed

. ePilot

. Search123

. 7Search

In the UK these include:

. MIVA UK

. Mirago

When you place your PPC ad campaign with one the search engines, be sure the keywords that you use are the same as the primary keywords used in your website. You also want the keywords to be the same as those in the title of your ad. Use very targeted keywords. Do not bid on every word that you think might relate to your site. While this may attract additional traffic to your site, it will not be the targeted traffic that you want. You want your ad to bring traffic to your site that will convert into a sale. By placing your ad using targeted keywords, you will be bringing potential customers to your site and not visitors. Since you are paying each time someone clicks on your ad, you don't want to pay for visitors.

It is also advantageous to place more than one ad campaign for your site. The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign f

chfeed

. ePilot

. Search123

. 7Search

In the UK these include:

. MIVA UK

. Mirago

When you place your PPC ad campaign with one the search engines, be sure the keywords that you use are the same as the primary keywords used in your website. You also want the keywords to be the same as those in the title of your ad. Use very targeted keywords. Do not bid on every word that you think might relate to your site. While this may attract additional traffic to your site, it will not be the targeted traffic that you want. You want your ad to bring traffic to your site that will convert into a sale. By placing your ad using targeted keywords, you will be bringing potential customers to your site and not visitors. Since you are paying each time someone clicks on your ad, you don't want to pay for visitors.

It is also advantageous to place more than one ad campaign for your site. The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign f

ic to your site, it will not be the targeted traffic that you want. You want your ad to bring traffic to your site that will convert into a sale. By placing your ad using targeted keywords, you will be bringing potential customers to your site and not visitors. Since you are paying each time someone clicks on your ad, you don't want to pay for visitors.

It is also advantageous to place more than one ad campaign for your site. The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign f

t were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign for your website.

The cost of PPC can become very expensive very quickly. This cost can be controlled, however, by setting a limit on the amount that you tell the search engines you are willing to pay per day for your ad campaigns. You can also control the amount of clicks by only using targeted keywords related to your website.

If used properly, PPC is a great way to get targeted traffic to your website. Just make sure your ad campaigns are set up to use the same keywords that your website is optimized for. When you set up an ad campaign, the search engine will crawl your website. If the keywords in your ad campaign are different from those in your website, you will have a higher bid rate. Don't run one ad campaign with 100's of keywords. Run two or more ad campaigns using a smaller number of targeted keywords.

The search engines are constantly changing their rules and guidelines. Be sure to keep current with all the changes and adjust your ad campaigns accordingly.