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Casual Articles - PPC Advertising and Article Marketing - Compare and Contrast
When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show display. In fact
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page a
Everybody dreams of making an easy fortune with a no effort internet business. Some people have made their own millions by selling nothing more than a promise to make those dreams come true.That promise can't be kept. It will take a little consistent wo
So I have a little first hand knowledge of what happens when I use either.
I will go with the pros and cons of each:
PPC:
Pros: One thing that is really nice about PPC is that you can dial up your efforts very quickly. With the right budget, and a broad enough keyword selection, you can easily get a few hundred hits per day, which is nice for testing new squeeze pages, and opt in scripts.
So two things happen here, you are testing your squeeze pages quickly and easily, and you are adding subscribers.
Cons: One thing I do not like about PPC is that my long term open rates are about 1/5 of the long term open rates of article-generated subscribers. So long run, I am not getting much bang for my buck.
Article Marketing:
Pros: The visitors I get from articles are very highly targeted, as long as my squeeze page corresponds with the content in the article. I now offer 4 different email lists to which visitors can opt in, and each has a different focus. This creates an almost hungry subscriber - they are hungry for more information from me, which translates into very high sales per subscriber.
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page an
Like the universe, the internet is vast and ever expanding. It doesn't take much to get overwhelmed or worse lost and end up in a bad neighborhood. So how does one find interesting websites to visit without the drama of getting mugged by spam? Well in the same
Pros: One thing that is really nice about PPC is that you can dial up your efforts very quickly. With the right budget, and a broad enough keyword selection, you can easily get a few hundred hits per day, which is nice for testing new squeeze pages, and opt in scripts.
So two things happen here, you are testing your squeeze pages quickly and easily, and you are adding subscribers.
Cons: One thing I do not like about PPC is that my long term open rates are about 1/5 of the long term open rates of article-generated subscribers. So long run, I am not getting much bang for my buck.
Article Marketing:
Pros: The visitors I get from articles are very highly targeted, as long as my squeeze page corresponds with the content in the article. I now offer 4 different email lists to which visitors can opt in, and each has a different focus. This creates an almost hungry subscriber - they are hungry for more information from me, which translates into very high sales per subscriber.
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page a
Promoting the products and services of other companies as an affiliate is a popular method of making money on the internet. Because online gaming is one of the fastest growing industries on the internet participating in online casino advertising a
Cons: One thing I do not like about PPC is that my long term open rates are about 1/5 of the long term open rates of article-generated subscribers. So long run, I am not getting much bang for my buck.
Article Marketing:
Pros: The visitors I get from articles are very highly targeted, as long as my squeeze page corresponds with the content in the article. I now offer 4 different email lists to which visitors can opt in, and each has a different focus. This creates an almost hungry subscriber - they are hungry for more information from me, which translates into very high sales per subscriber.
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page a
The principle of working together with your team should underpin how you operate. Managing people doesn’t just mean acting as overseer, to see that they get their work done satisfactorily. It means involving people throughout the team in a creative role, to ens
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page a
Domain Name Choice – Harder than you think!Oh everything because on the web, your domain is your brand. Sure, it sounds easy – just pick a name and get your web business going! Sorry, it’s not that simple. Choosing your domain name isn’t simple and it’
Cons: Articles are time consuming to write and time consuming to submit. Sure, you can have someone ghost write your articles, but I really believe that a real connection occurs when you write the article yourself. Then they get to your squeeze page and the squeeze page has the same feel as the article, if you wrote it yourself. I think this connection is one of the reasons my conversion rate on my subscribers to customers is so high.
Conclusion: I am using PPC sparingly and writing much more. Perhaps your time is more limited than mine, so your mix will be a little heavier on the PPC side. But I think that long term testing of both is critical. Then you can make an educated decision about the best mix for you and you campaigns.
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