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Casual Articles - Can You Pass this Quick Google AdWords PPC Quiz?
Envelope manufacturing is a widely established fraternity. Since envelopes are in great demand all over the world, there are many companies in the business. Each one of them strives to produce the best, most useful, and most creative envelopes for attracting customers great and small.A good envelope manufacturer should have the capacity and capabilities to meet the growing need. The main raw material is paper supplied by paper mills supplemented by plastic for special envelopes. The main investment is in printing, cutting and folding equipment. Production, customer support and
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they
Many questions about Google Adwords may be answered at the Google Adwords Help Center. However, I want to discuss in detail two structural features of pay per click advertising and Google Adwords. Keep reading to find out how to legally spy on your Adwords competitors.Ad CampaignsA Google Adwords campaign consists of at one or multiple ad groups. The ad groups in one campaign all share the same language, location targeting, start and end dates, daily budget and the same syndication options.Most Effective Ad Campaigns StrategiesListen: Holidays are over, and we've landed in 2007. Now, it's time to see if you're truly prepared for this year's even rougher and tougher Google AdWords battleground.
If you can answer 8/10 of the following questions correctly, you're likely prepared. If you can't, you're probably going to be eaten for lunch by the more knowledgeable AdWords PPC sharks this year.
Answers are at the bottom of the page. No peeking, OK?
1. Google AdWords allows the following phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing page.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price of your product or service in your ad text is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in certain categories
5. Using your site's Home page as a landing page for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, very bad idea
6. What's a proven effective way of ensuring your ad is displayed, when someone searches for your competitor's products?
a. Bid on keywords that are your competitor's brand name or products
b. Use Dynamic Keyword Insertion
c. There is no legal way to do this
7. Which of these should you consider the major weaknesses in the majority of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 position in Google PPC results can often be a poor place to aim for because;
a. It generates high traffic, but lousy results when the prospect hits your landing page
b. It's often an impossible position to achieve, as big advertisers have established a strangle-hold on that position
c. It removes the beneficial 'pre-qualification' function performed by higher position competitors' ads
d. All of the above
9. Which of the following words has research proven to be the most effective at increasing a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a search keyword in your ad's display URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other two aren't).
2. B. False. According to Google, 'We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.' (Yes, I do realize there are ways around this - but we're not going to talk about 'black-hat' stuff here).
3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR with lots of low-quality traffic that doesn't convert, is pointless. But also isn't having a high ROI and only one click a day a waste of time too? Solution; optimize for the right mix of both.
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they g
Scammers on the Internet are very creative and constantly come up with new scams or variations on old scams. The only way to fight this is with knowledge. Here are some top Internet scams you should be aware of.Auction Fraud or E-commerce FraudYou pay for an item that you never receive. Solution: The best way to prevent this is to go through established auction sites like Ebay, and buy from well-known online vendors, or vendors that are verified by a third party, such as Better Business Bureau or HackerSafe.Phishing / Ide
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price of your product or service in your ad text is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in certain categories
5. Using your site's Home page as a landing page for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, very bad idea
6. What's a proven effective way of ensuring your ad is displayed, when someone searches for your competitor's products?
a. Bid on keywords that are your competitor's brand name or products
b. Use Dynamic Keyword Insertion
c. There is no legal way to do this
7. Which of these should you consider the major weaknesses in the majority of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 position in Google PPC results can often be a poor place to aim for because;
a. It generates high traffic, but lousy results when the prospect hits your landing page
b. It's often an impossible position to achieve, as big advertisers have established a strangle-hold on that position
c. It removes the beneficial 'pre-qualification' function performed by higher position competitors' ads
d. All of the above
9. Which of the following words has research proven to be the most effective at increasing a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a search keyword in your ad's display URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other two aren't).
2. B. False. According to Google, 'We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.' (Yes, I do realize there are ways around this - but we're not going to talk about 'black-hat' stuff here).
3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR with lots of low-quality traffic that doesn't convert, is pointless. But also isn't having a high ROI and only one click a day a waste of time too? Solution; optimize for the right mix of both.
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they
I took a small group of friends to see John Lee Hooker, Jr. at a local jazz club. Hooker, son of the great John Lee Hooker, released his album Blues with a Vengeance in 2004. It scored a Grammy nomination and won the distinguished W.C. Handy Award for Best New Artist Debut. My friends enjoyed the music and had a great evening.At the club, Hooker and his group were announced and the music began. Everyone was clapping and enjoying the fusion of jazz and blues. The keyboardist introduced the band members as they each did a solo. My friends assumed the person on keyboard wa
a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 position in Google PPC results can often be a poor place to aim for because;
a. It generates high traffic, but lousy results when the prospect hits your landing page
b. It's often an impossible position to achieve, as big advertisers have established a strangle-hold on that position
c. It removes the beneficial 'pre-qualification' function performed by higher position competitors' ads
d. All of the above
9. Which of the following words has research proven to be the most effective at increasing a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a search keyword in your ad's display URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other two aren't).
2. B. False. According to Google, 'We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.' (Yes, I do realize there are ways around this - but we're not going to talk about 'black-hat' stuff here).
3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR with lots of low-quality traffic that doesn't convert, is pointless. But also isn't having a high ROI and only one click a day a waste of time too? Solution; optimize for the right mix of both.
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they
I am often asked by aspiring entrepreneurs for tips that are essential to being successful in launching a new commercial venture. Below I have assembled the big 10, something like the 10 Commandments, only for entrepreneurial success. The areas covered below are not negotiable in the process of taking projects. Trying to short-circuit the list is a death knell for any start-up.The Ten Commandments for Entrepreneurs#1 Never Take Shortcuts! The market is unforgiving. You only get one shot at making a GREAT First Impression! Do everything in a first class way.10. Having a search keyword in your ad's display URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other two aren't).
2. B. False. According to Google, 'We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.' (Yes, I do realize there are ways around this - but we're not going to talk about 'black-hat' stuff here).
3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR with lots of low-quality traffic that doesn't convert, is pointless. But also isn't having a high ROI and only one click a day a waste of time too? Solution; optimize for the right mix of both.
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they
As Internet Marketers, we are often bombarded with subscription forms on the websites that you visit.More often than not, they request no more than your name and email address in order to receive additional content or a published newsletter.Nonetheless, you still might be a little hesitant to register on these websites for one reason or another.Some people opt-in to a list for the sole purpose of getting the free product, and instantly unsubscribe. Or, they simply use an email address they don't or no longer check.However, if you are serious about finding
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's brand name or products
7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they get highlighted in bold. In particular, try including the exact keyword(s) in the ad's headline.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is proven to be a real attention-getter in Google ads. Why? Who knows - but it works.
10. A. Having the search keyword in your ad's display URL is proven to give your ad a healthy position boost - for free!
Did you pass? If you did, well done! For the rest of us, here's the bottom line:
If you want to avoid becoming Google's 2007 Least Likely to Succeed, perhaps it's time to brush up on your Google AdWords skills. What are you waiting for?
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