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Casual Articles - Advertising Copy: What's Really Important?
In the modern age where the business environment is fast growing, companies need more security and accuracy. Biometric time clocks are convenient devices that offer these features. A biometric time clock is the electronic version of the timecard-punching machine. It uses human body parts as identification markers for employees.Biometric time clock parts include a main terminal with a cable, a serial port adapter, user memory, transaction memory, time clock motor, stamp handle, drive cam, and battery. Other parts include timecard racks, timecards, and time clock ribbon and cartridges. Timecard racks are metallic racks with a powder-coat finish. For locking ti
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with
While I was driving to work this morning I was stuck in traffic. Even worse, I was stuck in traffic behind a bus. I hate traffic jams and I hated being behind buses in traffic jams. When behind a bus, your vision is restricted; you cannot see beyond the bus. So you have to look at it. And, you are forced to look at whatever is on the back of that bus.On this particular bus was an advertisement for a local real estate agent. It was one of those big billboard-style ads that cover the entire back of the bus. It was quite a good ad. The tag-line read, "If I can't sell your house in 30 days, I’ll buy it myself." But whether or not the ad was good wasn’t the issue. T
While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically. There are six key sections of your marketing copy to focus upon for success.
HEADLINES
Headlines have always been and will always be the most important section in any copy.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with
In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Higher rates.With the monopoly broken all over the country there are now Yellow Books, Yellow Pages, McLeodUSA Books and a whole bunch of smaller start ups. Some use new printing techniques making 4- color ads available, in some books. The Yellow Book, the fastest growing independent, does not have any color as a selling point (cheaper). All black, like the old days.Doe
HEADLINES
Headlines have always been and will always be the most important section in any copy.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with
It’s likely that you’ve probably never taken the time to sit back and consider vending machines. In fact, you have probably never taken the chance to contemplate the history of vending machines. After all who would? I know I didn’t, until I wrote this article and found the history to be surprisingly……well, fascinating. The next time you stop at a vending machine and purchase your favorite sweet, cold soda or that big caramel candy bar you’ll remember that even a vending machine is full of history.What is Vending?Vending is automatic retailing. Basically a vending machine allows someone to sell their products when he or she is not present to su
Headlines have always been and will always be the most important section in any copy.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with
What is Unclaimed Money?Think you know where all your money is? Maybe not. There are over 50 million people that are owed unclaimed money. Their money has been turned over to state and federal databases and is waiting to be claimed. Most have no idea the money is there!Experts have estimated that as many as 8 out of 9 people are owed unclaimed money. This statistic seems high, but consider that in California alone close to $1 Billion will be added from 2006 to the $4.8+ Billion already laying in the CA state unclaimed money pool.How Does Money Become Unclaimed moneyMost unclaimed money is concerned abandoned due to the following:Chan
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with
Why do women buy magazines? What does attract them most? If you think about it, you’ll come to realize that magazine cover is an advertisement itself. Not only it brings up to your attention the main points and articles in the magazines, but it also tries to sell the product to you. Colors that are chosen for the magazine cover, the pictures of the beautiful women on it and striking comments about different issues women are mostly concerned about- all these are advertisement forms and techniques.As you walk by a magazine rack have you ever noticed all of the advertisements reaching out to you, calling your name? Okay, so their not literally calling your name
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Headlines and sub-headlines are designed to make the sale. Barring that desired outcome, they can guide your visitors to read deeper into your copy. If you set up a structure of progressive sub-headlines, you'll have a better shot getting your point across.
Where do your prospective customers read after the headline and sub-headlines? Typically, they will read any captions you have under pictures in your ad copy.
CAPTIONS UNDER PICTURES
Newspaper journalists were the first to use captions. A caption is a few words below a photograph to explain what the picture is.
People are in the habit of looking for the captions in order to relate the importance of the image with the information they are receiving. Captions in advertising pieces are highly read. Don't waste the space! Don’t just use the caption to explain the picture. Use the caption to sell the product! Use descriptive benefit-oriented words in your captions for maximum impact.
So, they’ve looked at your headline, sub-headlines, and at the captions under your pictures. They might have already made the purchase decision. Congratulations! For those
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