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Casual Articles - Creative New Ways to Increase Your Adwords Ad Click-Through Rate
We all realize that the speed of change in organizations and in our lives is increasing dramatically. In order to succeed, employees must help one another survive this rapid change.Let me relate a story that happened to me to illustrate this point. Some years ago in July a weather front came through Marietta, Ohio dumping ab
If most of the ads are long phrases, keep yours as s
If you do any Internet surfing at all, use the Internet like a library for research or simply occasionally search topics of interest on any of the major search engines, then no doubt you have come to junk websites which trick you into thinking you are going to a legitimate website that has worthy information. Often these junk website
CTR is simply the number of clicks against the number of times the ad is displayed, expressed in terms of percentage. To enhance your CTR, you need to make your ad stand out from all the other ads shown in order that people will click on it more than the others when they see it.
Many techniques for doing so are discussed in the Adwords website. But most of the techniques presented there are already “old”, by internet marketing standards. Most advertisers have learned and are implementing them so it’s not as easy anymore to stand out using the same techniques.
Below are fresh and creative techniques that should significantly boost your PPC campaign in 2007:
1. Be different from the herd.
Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.
If most of the ads are long phrases, keep yours as sh
The advent of email has created a new environment for human interaction which is simultaneously more and less personal, but much less private. Above all, it is unforgiving. Once you click the "send" button, it is as irretrievable as a nickle down a sewerpipe.Consider these actual emails which floated around my office, but prob
CTR is simply the number of clicks against the number of times the ad is displayed, expressed in terms of percentage. To enhance your CTR, you need to make your ad stand out from all the other ads shown in order that people will click on it more than the others when they see it.
Many techniques for doing so are discussed in the Adwords website. But most of the techniques presented there are already “old”, by internet marketing standards. Most advertisers have learned and are implementing them so it’s not as easy anymore to stand out using the same techniques.
Below are fresh and creative techniques that should significantly boost your PPC campaign in 2007:
1. Be different from the herd.
Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.
If most of the ads are long phrases, keep yours as s
Affiliate Marketing is having Affiliates do your Marketing for you. What I mean by Affiliate is someone who tells people about your product/service and you pay them for a desired response, such as a purchase.Affiliate Marketing is one of the best ways to get the word out about your product/service.The best way to pay Af
Many techniques for doing so are discussed in the Adwords website. But most of the techniques presented there are already “old”, by internet marketing standards. Most advertisers have learned and are implementing them so it’s not as easy anymore to stand out using the same techniques.
Below are fresh and creative techniques that should significantly boost your PPC campaign in 2007:
1. Be different from the herd.
Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.
If most of the ads are long phrases, keep yours as s
Finders Keepers, Losers Weepers At one time I was in the residential building industry. I absolutely loved it. But I didn’t always make money. In fact, sometimes I would lose quite a bit of money.But you know who never lost money? The real-estate agent. I would work for months constructing the house and lose t
1. Be different from the herd.
Let’s assume that you have already researched the right keyword for the product that you would like to advertise. Now do a Google search using your keyword. Look at the top Adwords ads that come out. If what you have is a product for which you are an affiliate, it’s quite likely that the ads of the original vendor and the affiliates are similarly worded. To be different—and easily noticed by the readers—say basically the same things but state them differently.
If most of the ads are long phrases, keep yours as s
Have you ever noticed that for some colleagues and bosses you'll move mountains while for others, you can't seem to do anything right? What's going on here? Is it just you or is there a larger issue at work?Recently a friend and I were discussing an incident where she lost her "stop-gap" job as a sales clerk at a bookstore.
If most of the ads are long phrases, keep yours as short as possible. If most of them emphasize on the low price, highlight the other advantages of the product. More importantly, emphasize what the benefits are to the reader.
Basically what you need to do is to be different, to be noticed. Never mind if some of the other important information get lost in the ad. As soon as the reader clicks (and that is the most important goal, at this point) he/she will be able to read the rest of what you need to tell him/her in the website of the product.
2. Put numbers in your ads.
People love numbers. Don’t ask me why, I don’t know. But that is the finding of marketing experts and let’s leave it at that. The price would be the logical first thing that you need to place in your ad (unless your price is much higher that other competitors with the same or very similar product). Any number will do—number of days warranty, number of days it will take the users to succeed, the number of pounds one will reduce, the number of inches one’s “size” will increase, and so on.
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