Casual Articles - Internet and Businesses Online

How to Easily Make at Least 300% More Money With Your Business Without Finding a New Customer
Without question, the most overlooked, under-valued and under-utilized asset in practically every business is its customer base.The fact of the matter is that most businesses only look at each customer they acquire as being worth a single purchase. They simply fail to realize that the easiest money they'll ever make is selling additional products, upgrades and services to their existing customers.Customers that already trust them, like them and will gladly buy from them again without the need for expensive incentives, bonuses, marketing/selling skill or otherwise effort of any kind.Folks, almost ALL of your expense in business is acquiring new customers. So why in the world would you only sell to them one time!?This is called the b

ion, so I can enter their info into a big database I use to track where I can send more articles in the future. I end each article with the line: You may reprint this article in your own ezine or website. Simply send an email requesting permission to EMAIL ADDRESS. Please be sure to include our full bio box at the end.

11. Create a survey or contest. This would be one of those newsworthy ‘ezine events’ I mentioned above in point # 6. Make it a fun, relevant question that you could really develop a good, newsy story from. I did a survey asking people what they fought with their spouse/partner/boy or girlfriend about. The results made for the kind of reading offline media enjoy running short, 100-word pieces about (fillers.) I made sure to attribute the survey to my ezine, The Joy Letter, with a mention of the site’s basic URL. You can get the technology to run your own survey and collect responses at surveymonkey.com (for a fee) or bravenet.com (for free.)

I think I could actually go on and on here. The possibilities seem to be endless. If you try even half of these techniques on a regular basis, you’ll find your subscriber rates double and even triple. Here’s to building your list … the f

Introducing Coaching Into an Established Culture
For organisations who have dramatically changed their working environment or culture (such as the Health Service or Civil Service) the introduction of coaching can be viewed as one change too many. However, coaching can help organisations deliver change in a more positive way by coaching leaders in how to deal with change positively. There is also confusion over what coaching is and what its purpose is.Coaching can also help leaders to work effectively within teams through openness and understanding of the real issues that may prevent the efficient standards of delivery that are now required in many organisations.A recent series by the BBC, where Gerry Robinson took on the task of trying to reduce waiting lists in the NHS, highlighted this issu

Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

1. Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, “25 Top Self Help Literary Agents”. The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer’s markets. She notes: “Before I did that, my subscriber numbers were in the hundreds, not thousands.

2. Put a subscribe box on every page of the site. This has worked for both Jenna and me. Mine is parked in the left hand column of the site. Experts advise putting a simple sign up box (with freebie mentioned) in the top left hand corner, as that’s where the eye naturally travels first. A simple sign up box that requests only email address works best.

3. Ad swaps. Exchange plugs for your ezine with another website, to run in eachother’s ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.

4. Cross-registration. I’ve found subscribers by having a plug for my ezine on the thank you page of a comparable (but not directly competitive) website. This offer is made to folks who just signed up for an ezine, and are therefore deemed ‘in the mood for more.’ Offer a swap with your site, and try not to list more than about two other ezines. Also, make a point of including only really good, reliable publications that reach your target market.

5. Give away a bonus for other sites to use, based on your ezine. A popular web marketing technique is the special one or two-day promo that offers big bonus lists when you buy a certain product on those particular days. (I cover this promo technique in more detail in my ebook/binder, Get Known Now; How to Build Your Platform as a Self Help Expert.) So collect some of your best ezine essays, pack ‘em up in a downloadable PDF-based e-book, and offer it as a bonus these sites can use in their special promos. Don’t forget juicy descriptive copy about your ezine, and a subscribe link at the end of your ebook. I’ve gotten hundreds of new readers this way, and much traffic to my site.

6. Announce ezine ‘events’ on PRweb.com and other PR sites. There’s an entire world of web-based press release distribution services out there, some of which are low cost or even free. So use them. But be sure to only plant press releases that are truly newsworthy, and thus likely to get press attention. Even if the media don’t use your words this time, they’ll hopefully file you as an expert for future use.

7. Use discussion boards or groups. These are sites frequented by gangs of people interested in the same thing. Avoid the unmoderated sites, because they’re likely to be spam targets that generate little bonafide traffic. Boards found on member sites are the best. Don’t spam the board with your subscribe message. Instead, offer some genuinely helpful info. Then sign off with a signature line that includes ezine and subscribe info. You can find some of these groups at groups.yahoo.com, topica.com, mail-list.com, and listfool.com for starters.

8. Sponsor other people’s contests. Jenna Glatzer gives away products like her paid newsletter, Absolute Markets Premium Newsletter, to writers’ groups, contests, and conferences that request it, regardless of size. I’ve tried this too, to good effect. Simply run an announcement in your ezine that you’d be happy to sponsor comparable events. Ask them to provide a URL for an event description so you know it’s legit. Then offer up your gifts, and ask for a plug for your ezine and for them to talk up your dazzling freebie, as well. Jenna notes that groups she sponsors “often send out ads for us to their lists … just as a thank you.”

9. Run quality content. There’s no substitute for heartfelt writing plus solid information about a subject that matters. Jenna writes: ‘The main reason our list stays so big is our ‘letter from the editor’ … Each week, I chronicle my writing life and my triumphs and failures … when an article is killed, when I’m having trouble finishing a book … And I share personal things, too, like when my grandfather died…. People write: ‘ I feel like I know you so well.’ And I think that’s why they stay on the list, even when their mailbox fills up with dozens of other writer’s newsletters.

10. Allow reprints. Allow any newsletter that wants to reprint your articles do so. I like to have an email requesting permission, so I can enter their info into a big database I use to track where I can send more articles in the future. I end each article with the line: You may reprint this article in your own ezine or website. Simply send an email requesting permission to EMAIL ADDRESS. Please be sure to include our full bio box at the end.

Why The Best Marketing Tactics May Have Failed You Up Until Now….
Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their delivery trucks and increased sales by 25%, yet when you try the same tactic, sales remained flat.The reason most marketing tactics fail is that they are not part of a comprehensive marketing strategy. A comprehensive marketing strategy helps you to choose which tactics will work for your business and keep the sales coming in like clockwork no matter what the economy.Defining Marketing StrategyAfter 20 years of working with businesses on creating advertising messages that deliver results, I've come up with a few word pictures to try to help clients better unde

in eachother’s ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.

The Danger of Success
Keep Your Prospecting Muscles in Shape!The other day I was visiting with one of my neighbors for the first time in a couple of years. We live in an area where we wave to each other a lot, but don't seem to talk much. As the conversation continued we started talking about how our respective companies were doing. He owns a chemical blending company with about 50 employees that is doing quite well.I explained that our sales consulting and training business was doing pretty well also, and then he asked me the universal question I always seem to get. Do you know of anyone who is a good sales manager I can hire?It seems as if a lot of smaller companies need a good sales manager. I wish we could manufacture sales managers, we would make a f

t the end of your ebook. I’ve gotten hundreds of new readers this way, and much traffic to my site.

The Orchid Principle
How do we build a business? This is the ultimate question. Our quest to grow our company into our vision is something we all strive for. But how do we do this? How do we market ourselves in order to build awareness and attract our ideal clients? Some of life’s greatest questions have the simplest answers. I will attempt to offer my philosophy as to one of business’s greatest questions.I’ve titled this article: The Orchid Principle. Have you or someone you know love Orchids? Orchids need an incredible amount of tender loving care. They need to be fed, watered, and even placed next to a compatible fellow orchid in order to prosper and grow. You may wonder, is all this worth it? Well, yes! Orchids, when they are properly cared for will bloom continuously

rs’ groups, contests, and conferences that request it, regardless of size. I’ve tried this too, to good effect. Simply run an announcement in your ezine that you’d be happy to sponsor comparable events. Ask them to provide a URL for an event description so you know it’s legit. Then offer up your gifts, and ask for a plug for your ezine and for them to talk up your dazzling freebie, as well. Jenna notes that groups she sponsors “often send out ads for us to their lists … just as a thank you.”

Your Radio and Television Ad Schedules are Quite Likely to Waste Money and Not Deliver
In my state, your hair is cut by a licensed professional, but no license or proof of competency is required to schedule your radio and television advertising. It is standard industry practice for broadcast outlets to hire people without training or experience and have them proposing advertising schedules in a very short period of time. The likelihood of your advertising money getting wasted is high, and it’s intolerable.Repetition is the soul of advertising. A person must hear your message regularly. If she doesn’t, she forgets you, and she will do business with someone who is continually telling her about himself. How often the exposure depends upon what Wizard of Ads author Roy Williams calls an advertisement’s Impact Quotient—that

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In the first article of this series, I defined fraud, discussed how it can occur in a company, and provided some real-life examples of when and how it has occurred in the corporate world. (To read the first article, visit inlogik.com/12530+0+free-articles.htm.) In this - the second - article, we get down to nuts and bolts; how do you minimize fraud in YOUR company?

Improving Workplace Safety Every organization is responsible for ensuring the health and safety of its employees. An unsafe working environment can lead to accidents, lawsuits, and missed work. Such incidents can result in significant costs to your organization. This article shows how one company, shaken by a workplace accident, made a concerted effort to improve workplace safety conditions and enjoyed multiple benefits as a result.

If managing a professional eBay operation is your goal, as opposed to just auctioning a few items off for some extra cash, you need to use the eBay business solutions that are available to you. Because eBay’s success depends on the success of its sellers, they strive to help you at every turn. eBay BusinessSolutions is the key to starting an eBay business.

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