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Casual Articles - Add More Pizzazz To Your Ad For More Profits
Here's another Marketing Comet principle: Value is always 100% subjective."But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into economics the value of $1 changes (mostly based on perception). Even commodities have markets. A cup of coffee is worth absolutely nothing until somebody is willing to trade $3 for it.The following comes from Judgment in Managerial Decision Making by Max Bazerman: Read this scenario twice - first with the wor
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt,
One of the most common problems that medical billing personnel run into is printing of medical forms. In this installment of medical billing and troubleshooting tips, we're going to cover the most common types of form problems and how to fix them with as little pain as possible. Most of these you will be able to do without any outside help. However, in some cases, you will need a forms expert.On of the most common forms problems when doing medical billing is that the form doesn't line up
Here is the original ad:
========================================
A BETTER PIANO
A well tuned and adjusted piano is a beautiful instrument.
It is a joy to play and listen to.
Each string is raised slightly and then lowered
to the true pitch for the most stable tuning.
Yes, it is a better piano:
because it is well maintained, it will last longer, and
its value will actually increase.
For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================
Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.
Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.
For our Piano Tuner, his target market is dealing with the following problems:
1. They have invested a lot of money into their piano and they want to keep it well maintained.
2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.
3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.
4. They want to increase the value of their investment.
Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt,
IntroductionAs far as insurance services include many tasks to carry out and there are 40 employees in the company it would be a good decision to computerize the company’s activities by introducing a well designed database and automating some tasks performed in a manual mode. Computerization of the company will provide lots of advantages for the company, its overall productivity and will make the performance of basic procedures and tasks much easier and quicker. Consequently, the employees’
because it is well maintained, it will last longer, and
its value will actually increase.
For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================
Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.
Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.
For our Piano Tuner, his target market is dealing with the following problems:
1. They have invested a lot of money into their piano and they want to keep it well maintained.
2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.
3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.
4. They want to increase the value of their investment.
Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt,
eBay sellers can develop a strong business by selling urban clothing.With over 60 million registered users on eBay, there is a significant potential customer base for urban clothing.If the same proportion of urban customers exists on eBay as in the brick and mortar world, there can be millions of customers for urban sellers.Before delving into selling urban clothing on eBay, it is important to understand why a customer would buy it on eBay.Urban wear is among the most
For our Piano Tuner, his target market is dealing with the following problems:
1. They have invested a lot of money into their piano and they want to keep it well maintained.
2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.
3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.
4. They want to increase the value of their investment.
Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt,
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was.If you're going to advertise, you need to be smart about it -- or you can quickly find yourself with a blown budget and not much to show for it. Below ar
3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.
4. They want to increase the value of their investment.
Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt,
Home improvements are remodeling projects undertaken by homeowners to improve their home not only aesthetically or as living quarters but as an investment. They expect to get the returns on their invest ment when they sell their house. According to sources, home improvements, home improvements are a major investment exercise by American homeowners.Home improvements projects are many. You can undertake the remodeling of any aspect of your house. Be it you kitchen, bathroom, or your whole hous
Here is the Ad Marketing Makeover:
===================================
"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"
Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt, Piano Technician
at (218) 631-3451
Mention this Ad and receive our
FREE Perfect Melody Piano Package!
(includes a Precision Tune Piano Analysis)
===================================
The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.
The new Ad now features an offer designed to generate greater response from prospects.
The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market.
The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services.
To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis.
Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication.
Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results.
Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials.
When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your bu
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