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Casual Articles - Newsletters - How To Build Your Subscriber List
Fraud in online auctions like Ebay and Yahoo are a growing concern. This fraud has grown quickly due to the quick turnaround, fast cash, and hard to trace aspects of online transactions. Most fraud is still coming from overseas out of countries like Nigeria and Spain, but they use accounts of people in the U.S. or set up fake accounts so it can be harder to detect. This fraud can range from an Ipod that was never delivered, to cars in much worse shape then described, or even buyers sending fake checks, money orders for more than the full amount, etc. There are still a lot of great positive deals made every day through Ebay, but you need to be wary of fraud.Here’s what to watch for:1. If it sounds to good to be true it probably is. When you see an item way below where it should be, don’t get caught up in thinking you are getting the deal of the century. Instead use the tools Ebay has to offer to do a little re
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous new
It used to be the case that auction sales came to a juddering halt with the onset of the summer social season and the school holidays. June typically represented the peak of activity with flagship sales at the major houses, accompanied by the serious business of sports spectating. You may have noticed that the Open Golf has just begun as has another Test series. Ascot, Henley and Wimbledon have been and gone as has the small matter of the World Cup. It can be difficult to find the time to attend to any business when confronted by the demands of wall to wall sporting coverage, alcoholic intake and cloudless skies.However, a few smart operators have recognised the virtues of conducting sales precisely when everybody is supposed to be in siesta mode, whether on or off the beach. Years ago, I remember that the very thought of a Christmas sale would have been dismissed but the global market and working habits have changed all
More detailed information about how to establish yourself and your business as an expert in your field, including how to set up and maintain an electronic newsletter, can be found in our downloadable guide “Building Online Relationships” which can be found here: http://www.enable-uk.co.uk/html/book_4.html
If you would like help with how to write content for your newsletter, why not read last months article on “Newsletters – Keeping Your Customers Informed” which can be found in our newsletter archives here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html
For more detailed information on how to write an effective sales proposition you need a copy of our guide “Writing Text That Sells” available for download here: http://www.enable-uk.co.uk/html/book_3.html
1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to provide more information after they have experienced your newsletter. A simple sign up box that requests only an email address works best as it’s quick and not off putting to potential subscribers who often have the perception that companies are just trying to extract personal information from them.
For a simple sign up process, I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
2. Giveaways. Put together a genuinely useful giveaway item that you know your audience wants and needs. For instance, you could give away discount vouchers for your products or services or you could offer a free downloadable report or guide related to the products or services you offer. Downloadable information products like these work very well for most businesses, as once written, delivery costs are minimal. The practical freebie really works for your potential customers too, provided that it is relevant and useful to them.
3. Put a subscribe box on every page of the site. If possible add a simple sign up box in the top left hand corner of every page of your web site, as that's where the eye naturally travels first. Don't bury the registration form on a page deep within your site and make it is as obvious and easy as possible for your potential customers to see it and sign up. Don’t forget to mention the giveaway you are offering here too.
4. Advert swaps. Exchange adverts for your newsletter with other newsletter writers and web site owners and run them in each other’s newsletters and on your web sites. Don’t forget to mention those free giveaways! Doing this on a regular basis with a wide selection of web partners will keep your subscription page busy.
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous news
The dilemma faced by many businesses today is dealing with one-time business impediments that can slow down or otherwise jeopardize regular business operations. This is no longer stereotypical of large organizations, but has become alarmingly evident in a growing number of small businesses as well.Any business is fundamentally designed to operate on a systematic structure. It is because of this very system that certain operations can impede on, or interfere with, every-day business activities. For example, it is common for Dell Computers to produce and ship new computer units each day. This process is critical for the business to function. Without computers to sell the organization would not be profitable and thus could not continue to operate. However, it is not common for the organization to create a new computer model each day. Yet, a new product launch is a necessary business operation. Simply put, it is a matter of p
For more detailed information on how to write an effective sales proposition you need a copy of our guide “Writing Text That Sells” available for download here: http://www.enable-uk.co.uk/html/book_3.html
1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to provide more information after they have experienced your newsletter. A simple sign up box that requests only an email address works best as it’s quick and not off putting to potential subscribers who often have the perception that companies are just trying to extract personal information from them.
For a simple sign up process, I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
2. Giveaways. Put together a genuinely useful giveaway item that you know your audience wants and needs. For instance, you could give away discount vouchers for your products or services or you could offer a free downloadable report or guide related to the products or services you offer. Downloadable information products like these work very well for most businesses, as once written, delivery costs are minimal. The practical freebie really works for your potential customers too, provided that it is relevant and useful to them.
3. Put a subscribe box on every page of the site. If possible add a simple sign up box in the top left hand corner of every page of your web site, as that's where the eye naturally travels first. Don't bury the registration form on a page deep within your site and make it is as obvious and easy as possible for your potential customers to see it and sign up. Don’t forget to mention the giveaway you are offering here too.
4. Advert swaps. Exchange adverts for your newsletter with other newsletter writers and web site owners and run them in each other’s newsletters and on your web sites. Don’t forget to mention those free giveaways! Doing this on a regular basis with a wide selection of web partners will keep your subscription page busy.
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous new
It pays to please customers, because they will choose them over competitors even if they have to pay more to obtain their products or services. The following statistics show that companies can charge more for excellent service:1. Most customers will spend at least 10 percent more for the same product with better service.2. When a customer receives bad service, he or she tells at least 20 people.3. When a customer receives good service, he or she tells up to 10 people.4. If customers’ complaints are handled quickly and pleasantly, at least 80 percent of customers will repurchase from that company.5. If the service is bad, at least 90 percent of customers will not return.6. If your employees provider take the time to establish a relationship and create a rapport with the customer, almost all transactions were completed faster and more efficiently.You must close the gap between ser
For a simple sign up process, I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
2. Giveaways. Put together a genuinely useful giveaway item that you know your audience wants and needs. For instance, you could give away discount vouchers for your products or services or you could offer a free downloadable report or guide related to the products or services you offer. Downloadable information products like these work very well for most businesses, as once written, delivery costs are minimal. The practical freebie really works for your potential customers too, provided that it is relevant and useful to them.
3. Put a subscribe box on every page of the site. If possible add a simple sign up box in the top left hand corner of every page of your web site, as that's where the eye naturally travels first. Don't bury the registration form on a page deep within your site and make it is as obvious and easy as possible for your potential customers to see it and sign up. Don’t forget to mention the giveaway you are offering here too.
4. Advert swaps. Exchange adverts for your newsletter with other newsletter writers and web site owners and run them in each other’s newsletters and on your web sites. Don’t forget to mention those free giveaways! Doing this on a regular basis with a wide selection of web partners will keep your subscription page busy.
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous new
Most franchise agreements require that the franchisee or franchise buyer sign an arbitration clause in case of a dispute. Of course these are hard to get out of and generally the franchisor will pick the venue, most likely the city where they are located. This makes things tough on franchisees, which find themselves in disputes.Lets say the Franchisor is Texas based and the franchisee is in Washington State; well then Texas only helps Texas Residents and or Texas Businesses and you are in Washington State. Washington State only helps Washington State residents and it is a civil matter now and Washington State can only require rescenssion and 3-times return of money paid out, and only if misrepresentations were made or fraud occurred during the sale of the franchise for instance and you cannot prove that Bob Smith gave you a verbal earnings claim.Meanwhile, you are looking for something else wrong in the discloser d
3. Put a subscribe box on every page of the site. If possible add a simple sign up box in the top left hand corner of every page of your web site, as that's where the eye naturally travels first. Don't bury the registration form on a page deep within your site and make it is as obvious and easy as possible for your potential customers to see it and sign up. Don’t forget to mention the giveaway you are offering here too.
4. Advert swaps. Exchange adverts for your newsletter with other newsletter writers and web site owners and run them in each other’s newsletters and on your web sites. Don’t forget to mention those free giveaways! Doing this on a regular basis with a wide selection of web partners will keep your subscription page busy.
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous new
Profiting from affiliate programs through article writing was discussed in Part I of this series. Closely related to this are freelancing and ghostwriting. Amongst several, the three quite valuable programs are from Associated Content, Elance and Helium.Associated Content (AC) is a great site for publishing and earning. This site has earned a lot of nice reviews from its members. This site is free to join. One can publish articles, images, video and audio on this site. This site pays cash and incentives for writing good content. The place has a large data base and new content is added every minute. This content is available to readers throughout the world.How much one can make by contributing content depends upon its quality. Apart from getting paid, a writer can test his writing skills and determine which content gets paid most. So over time, it is possible to produce the most in demand content in the market. Any
5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on the thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in the mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market.
Keep the copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."
6. Create a bonus product for other web sites to use. Similar to the giveaway point above, why not put together a selection of your previous newsletter articles and package them as a free ebook. Let other web sites give this ebook away as a bonus with sales of their products or services. Make sure you include sensational descriptive copy about your newsletter, and a subscribe link at the end of your ebook.
7. Allow reprints. Allow any newsletter that wants to reprint your articles do so. You can end each article with the line: You may reprint this article in your own magazine or website provided that it is reproduced in its entirety and all links are left intact. You may want to keep track of who is reproducing your newsletter so that you can email them future issues for publication. In this case, simply ask them to email you for permission. Alternatively, you can submit your newsletters to syndication agents and let anyone who wants to use it pick it up from there.
8. Add a registration button or link to all e-mail correspondence. Make sure you add an advert for your newsletter to your email signature. Don’t forget to include it on all responses to enquiries, customer service correspondence, confirmations, and invoices, etc. More broadly, request e-mail addresses at every customer touch point. The aim is to broaden customers' view of your firm. Integrating e-mail addresses acquired offline may be a manual process, but research shows customer purchases increase with the number of channels used.
9. Include a "forward to a friend" button. Put a forward option on every newsletter. This way your current subscribers, often trusted sources that wouldn't steer friends wrong, act as your spokespeople.
10. Add a registration box or link to all e-newsletters. Add the box or link to the top and bottom of the newsletter. Although this may sound redundant as the recipient is already receiving your e-mail, consider the pass-along effect.
Building an e-mail list is an ongoing process and the possibilities for expansion are endless. Always try new initiatives to improve results, and if you try even half of these techniques on a regular basis you should find your subscriber rates improve dramatically.
Don’t forget, as your list grows you will find it easier to outsource the management of it. I would recommend Vertical Response whom we have used for several years to manage our lists. Using your browser you can build your opt-in mailing lists, publish your online newsletters and manage your direct email advertising campaigns.
Click the link for a free trail: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0
For a complete guide to marketing on the Internet, including:
· The General Principles of Internet Marketing
· Start at the Beginning
· Writing Text that Sells
· Building Online Relationships
· Maximising Your Pay Per Click Campaign
· Measuring Success
Why not purchase the whole series of downloadable guides for the discounted price of ?64.95. Click for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html
To catch up with previous issues of this newsletter, visit: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html
Coming up next month, “How to Write Your Newsletter”.
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