Casual Articles - Internet and Businesses Online

Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag.org. The Chamber of Commerce is or should be the number one organization in your area promoting business. Your involvement will help them indirectly help your business while giv

even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Rea

People Like Change
I’ve often heard it said that People Don’t Like Change.But is this really true? If it were true, wouldn’t we still be hunter gatherers, eking out a nomadic existence?I think this whole idea that people are fundamentally change resistant is a misunderstanding. It comes from dealing with people who feel scared and disempowered. Change managers call them “Low Influence, High I

Do you remember the word I made up last time?

Unjoin.

Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers.

So, what does it mean to 'unjoin' a list before you join it?

Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).

Real life example one - From a large multinational car company website:

I do not wish to receive

( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys

Do you see where this company is requiring the customer to unjoin the list before they even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Real

Building a Customer Listening System Using Web 2.0
The collection of technologies that enable customers to be participants in and not just the passive recipients of communication is what many are calling Web 2.0. While there as just as many definitions of Web 2.0 as there are people writing about it, I’d say its safe ground to include the following as blogs, peer-to-peer networking for both files and music, RSS (Real Simple Syndication)

So, what does it mean to 'unjoin' a list before you join it?

Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).

Real life example one - From a large multinational car company website:

I do not wish to receive

( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys

Do you see where this company is requiring the customer to unjoin the list before they even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Rea

Blog SEO - For A Rank Beginner
You've optimized your website why not your blog.Picture it this way.Each new post to your blog is fresh and new. I know you know this - search engines like fresh content.I call it feeding the spider.In this case the food is the new fresh content. What's more appealing fresh fish or fish that’s been lying around for a while? See my point? Fresh fi

(I will leave the guilty parties unnamed).

Real life example one - From a large multinational car company website:

I do not wish to receive

( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys

Do you see where this company is requiring the customer to unjoin the list before they even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Rea

Buy A Business With This Secret And Get Anything You Want From The Seller
If you are about to buy a business and meet with the seller(s) for the first time, and are wondering what you should talk about with them, what questions you should ask and what you should be looking for in this crucial first meeting, then this article will be a huge help to you. Listen: The thing to keep in mind is you should definitely NOT cut it short. Why? Because what

events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys

Do you see where this company is requiring the customer to unjoin the list before they even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Rea

Tips For Establishing Business Credit Fast
Borrowing from the SBABorrowing money is one of the most common sources of funding for a small business, but obtaining a loan isn't always easy. Before you approach your banker for a loan, it is a good idea to understand as much as you can about the factors the bank will evaluate when they consider your loan. This discussion outlines some of the key factors a ban

even joined?

If the customer did not check the boxes above they would be put on three email lists! I call this reverse permission email marketing and I think it stinks.

Real life example two - From a large national telecommunications company website:

(x)Yes, I want to receive via e-mail, information and special offers on products and services from XYZ Company and its affiliates.

Whoops, this company has already checked the box for the customer! This is a sneaky way to get more email addresses on your Email marketing list. Lots of people don't notice the pre-checked box and submit the form with the box checked.

The result?

Email marketing messages flooding an unsuspecting customer's inbox.

Did the customer ask to be added to the list?

No.

They were tricked into being put on the Email marketing list.

Now, I know all of readers of this article woul

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<a href="http://www.casualarticles.com/article/72150/casualarticles-Email-Marketing-Lesson-How-To-Build-An-Email-List-Part-Two-of-Two.html">Email Marketing Lesson: How To Build An Email List, Part Two of Two</a>

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Telemarketing service professionals, is lead generation getting you down? Are you struggling to set appointments, make face to face meetings or to sell your products or service? Learn to become a sales champion. Here are thirteen hot tips to learn from the sales champion, study what they do and develop a mindset to help you achieve getter sales results.

When one talks about banner advertisements, pay per click ads, pay per call marketing tool, and the ever abused pop-ups, one could not deny that the thing that is being talked about is Online Advertising. While it is true that many of the online advertising instruments that are being used are overly abused, the usage of these has...

Learn time tested marketing methods that will enable you to create a highly responsive online client list from scratch. These six marketing methods are presented in detail so you can immediately add them to your teleseminar marketing plan.

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Casual Articles - Email Marketing Lesson: How To Build An Email List, Part Two of Two

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