is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up block

Question: Why is nobody signing up for my newsletter? I know that’s where the money is, but I just can’t get anyone to sign up. What can I do? Signed – Yoo hoo… Anyone there?

Dear Yoo hoo… Anyone there?
Please don’t feel badly. I actually get this question a lot in my consulting business. It’s a very common problem and, fortunately, one that you can start improving today.

Here is the short version of the checklist I go through with clients when examining ways to fix this problem.

1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game called “Where’s the signup box?” If it takes me more than half a second to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up blocke

e there?
Please don’t feel badly. I actually get this question a lot in my consulting business. It’s a very common problem and, fortunately, one that you can start improving today.

Here is the short version of the checklist I go through with clients when examining ways to fix this problem.

1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game called “Where’s the signup box?” If it takes me more than half a second to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up block

the short version of the checklist I go through with clients when examining ways to fix this problem.

1. Where do I sign up?
The first thing I do when I’m helping a client is to play the game called “Where’s the signup box?” If it takes me more than half a second to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up block

me called “Where’s the signup box?” If it takes me more than half a second to find the newsletter signup form, then we’ve got work to do.

Your signup box should not be a challenge to find. If it is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up block

is, it’s defeating the purpose. So, put it front and center in the top third of your page. It’s not even a bad thing if you have it on your page … gasp… twice.

Also, most people have pop-up blockers now, so don’t rely on a pop-up to get you a parade of traffic. Pop-ups and pop-unders are great, but they can’t be the only ways to get people on your list.

2. What am I signing up for?
The next thing I check is the copy in the signup box. If your best sales pitch is “Sign up for my mailing list” or “Sign up for our newsletter” – then forget about it!

It used to be years ago that’s all you needed to say, but now people need a little more explanation and encouragement. Will you be providing tips, ideas, freebies, coupons, resources or advice? Let me know what I’m getting into before I’ll hand over my email address…. And it better be good.

3. Why should I sign up?
A little bribery can go a long ways. Will I get a bonus for signing up? Do you have a special report