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Casual Articles - Your Product or Your List - Which is More Critical?
Sales Leadership Fundamentals >“Leadership is Sacrifice. It is Self-Denial. It is in fearlessness. It is in humility and it is in the perfectly disciplined will. This is also the distinction between great and little men.” -Vince LombardiRead this famous quote by Vince Lombardi once more only this time start by using sales leadership as the first words. I am not certain anyone can improve on his statement. What you can improve is your ability to inspire those around you. Do you...LOOK FOR SOLUTIONS, NOT SOMEONE TO BLAME ? Your salespeople look to you for leadership and answers. Are you prepared?RADIATE CONFIDENCE IN YOUR ABILITY TO GET THE JOB DONE ? People do not follow leaders that lack conviction. ARE YOU SPECIFIC ABOUT WHAT YOU EXPECT ? Do all of your people know what you want them to do and when? TRUST YOU You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Inter The Might of Symbols With all the ballyhoo and hype surrounding the latest and greatest new program, it's easy to forget a crucial ingredient. It's the one necessary element at the heart of all Internet business.We live in an especially symbolic world. Symbols bypass our thoughts and our logic and they affect our perceptions and behaviors. Take gold, for example. As one of the world's most precious metals, gold is very symbolic of wealth and success. Countless stories are told of the search for gold. But if you stop and think about it, there are other precious metals that are harder to find and far more precious. Gold just holds a certain symbolism; it denotes success and wealth. Symbols can also help us understand and feel a message without actually having to undergo the experience. For example, a skull and crossbones on poison says it all-we don't have to ingest the poison to understand the fatal experience it can cause. The simple symbol of a red stop sign triggers an automatic response. For many, the sight of a pol The opt-in list. Your product may be outstanding, but it won't make or break you. Don't make the mistake of putting your product above everything else when it comes to your Internet marketing efforts. Don't depend on your product to earn you the wealth you deserve. A well targeted list If you want to purchase a luxury yacht, and give it a cool nickname, you'd better start thinking about building your list. And not just an average list either. You're going to need a well-targeted list of subscribers. What's more, you're going to need to build your list up until it reaches a peak number. While you're doing that, you'll have to give the people on your list valuable content that keeps them interested. This builds trust, and a bonding relationship with your list members. That way, when your list is big enough, you can send out a properly targeted offer. Think about it. If you have no prospects or customers, how can you possibly succeed? It doesn't really matter what great products you may have. Without a list, you simply won't be in business. Your opt-in list is the lifeblood of your business. It's your source of customers. Where would Wal-Mart be without customers? Where would any store be without people ready and willing to shop? The same is true on the Internet. Your opt-in list is your main source of customers. By building your own opt-in list, you can dramatically reduce the cost of advertising, because you get to mail your list for free. In fact, each name and email address on your list, has a potential value of $1.00 per month to you (when used properly). So a list of 2,000 opt-in addresses can deliver a potential $2,000 to your bank account. Now imagine how your bank account is going to look when you have a list of 5,000 people. How about 10,000? Or 50,000! So ask yourself which you'd rather have right now? A great product, or a large list of targeted opt-ins? Of course, you need a combination of both. But you need the opt-in list first and foremost! How do you get an opt-in list? You get yourself an opt-in list the same way any business gets its customers. You offer an incentive! With any business, you first need to gain the trust of the people interested in your product. So the incentive you offer should be something of value. It must be something needed by your potential clients. And you must offer it for free (I'll get back to this in a moment). Use traffic exchanges A traffic exchange is a great way to build an opt-in list. I don't mean an automated traffic exchange. They're a waste of time. I'm talking about a manual traffic exchange. You really can build your opt-in list using a manual traffic exchange. Unfortunately, most Internet marketers are using these exchanges the wrong way. What they're doing wrong! Getting a traffic exchange to work is a simple matter. Don't sell. Give something away. I'll repeat it. You must give away something of value, free of charge. You should not display your site on a traffic exchange. Most sites are simply too busy, and need more time to make an impact than is possible on a traffic exchange. The person using the traffic exchange does not start out interested in your site. He or she is only interested in getting you to look at his/her site. So what should you do? Easy ... Create a Splash Page. A splash page is a doorway to information. It loads quickly, and the content of the page can be read and understood in just a few seconds. A good splash page is a study in simplicity. How simple? Consider a single page with an interesting headline that stimulates curiosity. This headline is followed by a few lines of explanation, and a short form for the viewer to fill out. On this short form, you ask the potential client for a name and email address. This form is connected to your auto-responder. When the potential client fills out the form, it goes directly to your auto-responder. Your free information is then sent out to the person who has just opted-in to your list. That's all there is to it! Here's what you need to make this happen: 1. Get a great free report or give-away ready to go And remember, don't go for the hard-sell in your first few emails. Your goal is to first build confidence and trust. Why not start selling immediately? Because your prospect doesn't yet know you. Why would he or she buy from a complete stranger? Let your potential clients get to know you first. You don't have to be overly personal. Simply let the real you shine through. For example ... 1. What are your hobbies? You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Intern Hiring the Right People r opt-in list is the lifeblood of your business. It's your source of customers.HIRING THE RIGHT PEOPLE Hiring the wrong people is a costly and miserable experience. In order to find the right people you must have a plan. You must interview in the proper manner, ask the right questions and be prepared to operate shorthanded if you cannot find them. (A customer not waited upon promptly is bad, a customer waited upon by the wrong person is worse). Use the following information to assure yourself your potential salesperson is the right one. FIRST ASK YOURSELF WHY YOU ARE HIRING If it is to replace a salesperson that received a promotion within the organization you deserve congratulations. If you are replacing a salesperson that was terminated or resigned ask yourself why. Did they resign and what were the reasons? Were they terminated ? What led to their dismissal ? If you honestly know the answers, Where would Wal-Mart be without customers? Where would any store be without people ready and willing to shop? The same is true on the Internet. Your opt-in list is your main source of customers. By building your own opt-in list, you can dramatically reduce the cost of advertising, because you get to mail your list for free. In fact, each name and email address on your list, has a potential value of $1.00 per month to you (when used properly). So a list of 2,000 opt-in addresses can deliver a potential $2,000 to your bank account. Now imagine how your bank account is going to look when you have a list of 5,000 people. How about 10,000? Or 50,000! So ask yourself which you'd rather have right now? A great product, or a large list of targeted opt-ins? Of course, you need a combination of both. But you need the opt-in list first and foremost! How do you get an opt-in list? You get yourself an opt-in list the same way any business gets its customers. You offer an incentive! With any business, you first need to gain the trust of the people interested in your product. So the incentive you offer should be something of value. It must be something needed by your potential clients. And you must offer it for free (I'll get back to this in a moment). Use traffic exchanges A traffic exchange is a great way to build an opt-in list. I don't mean an automated traffic exchange. They're a waste of time. I'm talking about a manual traffic exchange. You really can build your opt-in list using a manual traffic exchange. Unfortunately, most Internet marketers are using these exchanges the wrong way. What they're doing wrong! Getting a traffic exchange to work is a simple matter. Don't sell. Give something away. I'll repeat it. You must give away something of value, free of charge. You should not display your site on a traffic exchange. Most sites are simply too busy, and need more time to make an impact than is possible on a traffic exchange. The person using the traffic exchange does not start out interested in your site. He or she is only interested in getting you to look at his/her site. So what should you do? Easy ... Create a Splash Page. A splash page is a doorway to information. It loads quickly, and the content of the page can be read and understood in just a few seconds. A good splash page is a study in simplicity. How simple? Consider a single page with an interesting headline that stimulates curiosity. This headline is followed by a few lines of explanation, and a short form for the viewer to fill out. On this short form, you ask the potential client for a name and email address. This form is connected to your auto-responder. When the potential client fills out the form, it goes directly to your auto-responder. Your free information is then sent out to the person who has just opted-in to your list. That's all there is to it! Here's what you need to make this happen: 1. Get a great free report or give-away ready to go And remember, don't go for the hard-sell in your first few emails. Your goal is to first build confidence and trust. Why not start selling immediately? Because your prospect doesn't yet know you. Why would he or she buy from a complete stranger? Let your potential clients get to know you first. You don't have to be overly personal. Simply let the real you shine through. For example ... 1. What are your hobbies? You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Inter How a Newsletter Can Benefit Your Business y your potential clients. And you must offer it for free (I'll get back to this in a moment).An essential task of running a small business is continually gaining and keeping customers. Here are a few ways publishing an informative, timely newsletter can help you meet your business goals:1. It will keep you in touch with your customers. If you want repeat business, you must keep your company’s name in front of your customers. Reading a helpful newsletter geared toward your business will keep your current customers thinking of you. They will know your phone number next time they need your services, and they will be more likely to recommend your services to friends or family.2. It can deliver new product information. Keep your customers informed of any new or updated products your business now offers.3. It can communicate sales information. Let your most important customers know in advance of any upcoming sales, or perhaps kick-b Use traffic exchanges A traffic exchange is a great way to build an opt-in list. I don't mean an automated traffic exchange. They're a waste of time. I'm talking about a manual traffic exchange. You really can build your opt-in list using a manual traffic exchange. Unfortunately, most Internet marketers are using these exchanges the wrong way. What they're doing wrong! Getting a traffic exchange to work is a simple matter. Don't sell. Give something away. I'll repeat it. You must give away something of value, free of charge. You should not display your site on a traffic exchange. Most sites are simply too busy, and need more time to make an impact than is possible on a traffic exchange. The person using the traffic exchange does not start out interested in your site. He or she is only interested in getting you to look at his/her site. So what should you do? Easy ... Create a Splash Page. A splash page is a doorway to information. It loads quickly, and the content of the page can be read and understood in just a few seconds. A good splash page is a study in simplicity. How simple? Consider a single page with an interesting headline that stimulates curiosity. This headline is followed by a few lines of explanation, and a short form for the viewer to fill out. On this short form, you ask the potential client for a name and email address. This form is connected to your auto-responder. When the potential client fills out the form, it goes directly to your auto-responder. Your free information is then sent out to the person who has just opted-in to your list. That's all there is to it! Here's what you need to make this happen: 1. Get a great free report or give-away ready to go And remember, don't go for the hard-sell in your first few emails. Your goal is to first build confidence and trust. Why not start selling immediately? Because your prospect doesn't yet know you. Why would he or she buy from a complete stranger? Let your potential clients get to know you first. You don't have to be overly personal. Simply let the real you shine through. For example ... 1. What are your hobbies? You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Inter The Importance of Assigning Tasks and Resources in Project Management an interesting headline that stimulates curiosity. This headline is followed by a few lines of explanation, and a short form for the viewer to fill out.There are two major ways to estimate the lengths (i.e., durations) of tasks. The simplest way is to estimate the elapsed time of a task.If someone says it will take him a week to do a particular task, he is probably offering an elapsed-time estimate. They generally mean that it will take him one work week to get a task done, not that it will take them 40 hours. When estimating elapsed time, people generally account for not working on the project tasks full-time, and for working on other, higher-priority tasks first.In most projects, however, lengths should be estimated based on the amount of work, not the amount of time. That way, adding resources will shorten a task, and using resources only part-time will lengthen a task. Tasks that fluctuate like this depending on the resources assigned are called resource–constrained tasks.There ar On this short form, you ask the potential client for a name and email address. This form is connected to your auto-responder. When the potential client fills out the form, it goes directly to your auto-responder. Your free information is then sent out to the person who has just opted-in to your list. That's all there is to it! Here's what you need to make this happen: 1. Get a great free report or give-away ready to go And remember, don't go for the hard-sell in your first few emails. Your goal is to first build confidence and trust. Why not start selling immediately? Because your prospect doesn't yet know you. Why would he or she buy from a complete stranger? Let your potential clients get to know you first. You don't have to be overly personal. Simply let the real you shine through. For example ... 1. What are your hobbies? You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Inter Logo - A Visual Shortcut To What You Are >Branding has become an increasingly most-valuable constituent of culture and the economy. Competition is intense in today's economy. Business owners, small and large, need to gain believability in order to postulate with existing industry leaders. One of the influential elements in making your web presence necessitate is not only having a well designed website but also having a professional logo of it. In order to drive high traffic to your website, it is very much important to design a website in such way that it stays alive in public memory.Television and the Internet drive advertising. The visual aspects of a brand’s identity are extremely important in today’s world. A professional logo design is an important factor since your company's logo is the foundation of all of your marketing and promotional material. A good logo design should lure you vi You'll soon get yourself a ton of opt-ins (sooner than you think). So be prepared. Yes, it takes a little patience. You need to focus on this task. But it's worth it. The first time you get a good response from a mailing to 10,000 targeted subscribers, you'll be blown away by the money you can make! Smart marketers have retired overnight following this simple, but rarely taken road. Bombing your list with offer after offer hoping to make quick and fast cash surely will have your members removing themselves from your list as fast as they can. So don't sell, Build! The well known guru Mark Joyner has been known to sit back for 6 to 9 months, building his list and cautiously targeting his audience, giving away freebies and bonuses. All the time, he's building trust and credibility. When the time comes to reap the benefits of his list-building, using the list in a responsible manner, he is known to have made six-figures! Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Yes, the list is very important. But it's how you create and build it that matters. This is the worst-kept marketing secret on the Internet. Everybody knows about it, but nobody actually does it. Ask any Internet marketing guru whether or not they would trade their Targeted Opt-in List for: - The Best Products, and You'll get a resounding NOOOO! That's How Valuable a Targeted Opt-In List is to Your Internet Business! Take my advice ... You gotta Build That List!
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