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Casual Articles - Boost Headline Believability With Specifics
Companies are just discovering the benefits of combining BPM and Six Sigma. Ideal for enhancing the long-term performance of business processes, the BPM/Six Sigma union helps companies better characterize, understand, and manage entire value chains. It also helps companies improve control and predictability of corporate business processes and generate sustainable enterprise improvements in perfor
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more
Businesses that have undergone the process of registering, training and certifying as ISO 9000 compliant will tell you that it is nothing short of tiresome. From attempting to decipher the complex language of the manuals to the actual implementation of the ISO 9000 standards, the entire process can be overwhelming to unsuspecting managers.Over 300 software solutions are available for guida
Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more
The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is called the ‘Google’.Can you imagine, if the KISS is so hot and most wanted, why most of business executives and CEOs keep running away from it? Well, all the management Guru are still
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more
What does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fi
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more
What does FICA stand for?FICA stands for the Federal Insurance Contributions Act. The history of the act reverts back to the year 1935, when the government implemented the social security program. A provision to include social security taxes was included in this act. However, due to concerns over the constitutionality of the 1935 act, there were amendments made and the provision for co
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more
Think we live in a tough economy? Think again.Have a look at these up-to-date stats...59% of all Americans are directly or indirectly (via 401K's and pensions) invested in the stock market: an all-time high in percentage of population who, in October, benefited from stock market highs.In fact, a greater percentage of Americans are market-invested than ever before in history,
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more believable that the first?
Here is what Brian Keith Voiles, a master copywriter, has to say about being specific in your headlines:
"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. You need to use exact numbers: hours, minutes, # of days, evenings, dollars, ways, types of something.
Specifics always out-pull generalities. They mean more to our prospect, and they create intrigue about what you're going to tell them in your ad or letter. They draw the reader in."
Let's take a look at a couple more comparison examples. The first example is targeted toward marketers who want to grow their mailing list.
"Over 30 Quick and Easy Ways You Can Grow Your List In One Month or Less... Guaranteed!"
"33 Quick and Easy Ways You Can Double Your List In 30 Days, Guaranteed!"
Which one attracts you more? The second one I'll bet.
Now let's look at a comparison that focuses on people who want to lose weight.
"Over 20 Quick and Easy Ways To Lose Weight In Less Than A Month...Guaranteed!"
"21 Quick and Easy Ways To Lose 10 Pounds In 25 Days... Guaranteed!"
Do you see the difference? Specifics create believability.
So, be as specific as possible in your headlines to increase your believability from the very start of your sales letter or ad and draw your readers further into your sales copy.
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