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Casual Articles - If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
There are several steps to take when purchasing a home in Arizona. This check list, coming from an Executive Sales Associate with Coldwell Banker Residential Brokerage in Arizona, will help any person thinking about buying a home in the valley of the sun.Your first step when purchasing a home in Arizona is to make sure to find a Real Estate Professional that is aggressive, knowledgeable, and educated. There is no requirements necessary when talking about education to become a Realtor. Anyone can become a Realtor as long as very basic guidelines are met.
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase thei
Last fortnight we discussed on the importance of having our own website and the advantages of the same.Today we will find out what product to market. In my opinion it is always better to explore the market for the various products available. Through the various search engines we could explore the products, their uses, popularity, price range and various other aspects. While selecting a product for promoting it is always beneficial to promote a product in which we ourselves are interested. This will enable us to discuss in detail the pros and cons of buyin
Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.
Here’s 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters…
1. Introductory Stories: These are stories about who you are, why you’re writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story… and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase thei
The most effective marketing gifts or items can be a slogan, joke or saying that sticks in potential clients’ heads. Reinforce this by choosing promotional printed pens that advertises your business, service or product in a humorous or unique way.Get Them Smiling Do you remember the last time you opened a fortune cookie and read the “fortune” only to realize that it could mean just about anything? A good slogan or catch phrase should be unique to your product or company name. If you don’t have a catch phrase, now is the time to get one. No matter if yo
1. Introductory Stories: These are stories about who you are, why you’re writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story… and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase thei
Asian nations like China, Singapore, and South Korea should be given a bigger right of speech and participation in the upcoming International Monetary Fund or IMF conference. Goh Chok Tong, Singapore Senior Minister said that his country as well as other nations in Asia must have a larger participation in the decisions of IMF since the Asian region is earning worth as far as the global trade and international economy are concerned. In an interview last August 31st, Goh said that Asia is a fast-growing region and is becoming very essential in providing contributi
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase thei
Records management is one of the most important elements of good business management, and there are several instances when you need to destroy your records for the good of your customer and for your own protection.1. You Don't Want To Break The Law, Do You?Your business or organization must comply with regulations and laws. These regulations require that your business or company protect vital information when it is discarded. HIPAA and the GLB act needs certain physical safety measures such as shredding or proper document destruction to be done to me
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase thei
Whether you are working at home, in the office, or in your car -- your ability to produce results with the least amount of stress, is directly affected by your physical environment. A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional. I have spent over twenty years with people working in their homes, offices and cars. One thing has become vehemently clear. Your desk can be your greatest enemy or your best friend.Take a good look at your desk. How does it make you feel? Are you comforta
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry where people buy to feel more secure.
At the same time, it could be used for anybody who helps people to make more money… or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.
10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.
What stories could you use to promote your business?
All the best,
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