hat it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know

One of the things that I learned early on in my career online was to track my subscribers by their propensity to buy, not by any other means, and that is about the only thing I have done.

I track my subscribers and my traffic sources exclusively by their respective ability to convert into revenue, and at what cost.

Think about this. You might track your traffic and the traffic cost by how much it costs to get a subscriber. And you might find that some traffic sources cost you 10 cents to get a subscriber and others cost you one dollar to get a subscriber.

So perhaps you decide that the best way to get your subscribers is via the 10 cent method, which seems logical. But if you are not tracking your sales and their sources, you might not discover that your 10 cent subscribers spend only an average of 5 cents per subscriber, but your one dollar subscribers spend 10 dollars each. Which is more effective? The cheap subscribers or the relatively more expensive subscribers.

I solve this entire dilemma in my marketing by tracking the amount of money I make per subscriber versus what it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know s

to convert into revenue, and at what cost.

Think about this. You might track your traffic and the traffic cost by how much it costs to get a subscriber. And you might find that some traffic sources cost you 10 cents to get a subscriber and others cost you one dollar to get a subscriber.

So perhaps you decide that the best way to get your subscribers is via the 10 cent method, which seems logical. But if you are not tracking your sales and their sources, you might not discover that your 10 cent subscribers spend only an average of 5 cents per subscriber, but your one dollar subscribers spend 10 dollars each. Which is more effective? The cheap subscribers or the relatively more expensive subscribers.

I solve this entire dilemma in my marketing by tracking the amount of money I make per subscriber versus what it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know

get a subscriber.

So perhaps you decide that the best way to get your subscribers is via the 10 cent method, which seems logical. But if you are not tracking your sales and their sources, you might not discover that your 10 cent subscribers spend only an average of 5 cents per subscriber, but your one dollar subscribers spend 10 dollars each. Which is more effective? The cheap subscribers or the relatively more expensive subscribers.

I solve this entire dilemma in my marketing by tracking the amount of money I make per subscriber versus what it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know

per subscriber, but your one dollar subscribers spend 10 dollars each. Which is more effective? The cheap subscribers or the relatively more expensive subscribers.

I solve this entire dilemma in my marketing by tracking the amount of money I make per subscriber versus what it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know

hat it costs me to get that subscriber. That’s it. I do not care how many subscribers a particular method nets me. I care only how much money I make per subscriber. I focus just about all of my energy on my ability to produce money from my subscribers.

So now you know some of the psychology behind tracking subscribers!