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Casual Articles - How to Make Your Claims Believable
Grants Are Ideal For Capital Raising! Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stRaising capital can be a harrowing affair for most of us, but particularly so for small struggling businesses, disadvantaged groups and those belonging to the rural sector. Often many of these people have done the How To Write Kick-Ass, Profit Pulling Adverts For Your Business... When you hear claims like…Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh – grammatically speaking – but holy smokes, it does it have ‘stopping power’...Now I’ll sha …Best Lawnmower in the country …Absolute Lowest Prices In Existence …Leaves your hair cleaner than any other shampoo …do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’? Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as… SPECIFIC STATEMENTS So… Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year sto The Right Way to Generate Sales Leads Online aner than any other shampooLet’s face it, every business needs leads. I don’t care what your service or product is, if you don’t have a steady, fresh, stream of prospects coming through your marketing funnel, your business will die. Some die …do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’? Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as… SPECIFIC STATEMENTS So… Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year st Media, the Internet, Yellow Pages, and Your Business ty? Or whether they are ‘hyped up’?If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it’s the real thing Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as… SPECIFIC STATEMENTS So… Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year st Burglar-Proofing Your Business - Nine Tips for Business Security their best light. Which is the exact reason why general statememts are not as effective as…Many business owners take basic steps to protect their business from break-ins—but most don’t think a burglary is really likely until it happens to them. Don’t wait for a break-in to put a solid business security SPECIFIC STATEMENTS So… Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year st Questionable Collection Ethics Back In The News! Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”There's been a lot of bad press lately pertaining to the ethics of debt collectors. As the owner of a collection agency, I'd like to take this opportunity to respond to such allegations. As a general rule, business Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock” Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years” Rather than saying “Used all over the world”… instead say… “Used in over 46 countries” Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do One more t
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