w more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first

List building is such a lucrative area of online income, and I think that most list builders are barely tapping the edge of profits with this. I am personally a subscriber to about 100 email lists, and most of the emails I never open. Some email lists, though, I almost always open the emails from them – why the discrepancy?

Some email lists owners have built a relationship with me, others have not.

So how do you build a relationship with your subscribers?

I think that building a relationship with your subscribers occurs over time, and begins with the very first email. In fact, in some way it begins before the first email, at the squeeze page, in fact, really before that, with the lead generation tool – whether it is an article, which is how I generate 80% of my subscribers, or a referral, which is where I generate about 15% of my subscribers.

The visitor to either of those mediums needs to believe that I know more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first

hough, I almost always open the emails from them – why the discrepancy?

Some email lists owners have built a relationship with me, others have not.

So how do you build a relationship with your subscribers?

I think that building a relationship with your subscribers occurs over time, and begins with the very first email. In fact, in some way it begins before the first email, at the squeeze page, in fact, really before that, with the lead generation tool – whether it is an article, which is how I generate 80% of my subscribers, or a referral, which is where I generate about 15% of my subscribers.

The visitor to either of those mediums needs to believe that I know more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first

ship with your subscribers occurs over time, and begins with the very first email. In fact, in some way it begins before the first email, at the squeeze page, in fact, really before that, with the lead generation tool – whether it is an article, which is how I generate 80% of my subscribers, or a referral, which is where I generate about 15% of my subscribers.

The visitor to either of those mediums needs to believe that I know more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first

ized-SEO.htm">lead generation tool – whether it is an article, which is how I generate 80% of my subscribers, or a referral, which is where I generate about 15% of my subscribers.

The visitor to either of those mediums needs to believe that I know more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first

w more about the subject than they do. Would you subscribe to a list run by someone who knows less than you? Certainly not to learn from them and buy their products.

So the article or referral has to be intelligent and easy to read.

The first email has to be friendly, and yet command authority.

The second email has to further that purpose – and you must immediately begin to show the reader that: you are experienced in your topic, and have useful information to share, and that you are willing to give first. I give a lot – free ebooks, free software, free gifts – free information.