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Casual Articles - Public Relations & Advertising: A Perfect Marriage
When you decide if your employer is a good fit, you may want to look deeper than the company name, you may want to "investigate the boss!"The importance of a good fit in your career is an understatement. As you put your career in the hands of your employer, you must know what you are stepping into before you begin. In this series of articles we will explore some of these issues:1. Should you put your career in anyone's hands but your own? 2. Is it better to be a big fish in a little pond or a little fish in a big pond? 3. Private company or public company? 4. Corporate Executive or Entrepreneur?The culture of an organization is many times created from the top down. For you to decide if a position is a good fit, it's
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will bene
With so many features available on even the standard office chair, picking the perfect chair for you can be complicated. There is a huge variety of different styles, upholstery and color options available on the market today. Many considerations are necessary in order to find the right office chair or furniture for you. With all of the options to choose from, finding your perfect office chair can be as involved as designing your home interior. In upholstery alone, you can have your choice of leather, mesh, vinyl and several types of standard fabrics in a variety of colors and patterns. Then you still have to decide between metal or wood base with titanium or black finishes and which casters are best, not to mention which upgrades are needed. There
Enter Public Relations, an important yet often ignored tool of marketing. When it’s used in conjunction with paid advertising it can mean big bucks for companies of all sizes.
While effective public relations efforts have proven their effectiveness since the on-set of business, early efforts were not integrated into advertising efforts. In fact, it wasn’t until a campaign launched by American Express in the 1980’s when the corporate world started to take notice of the power of public relations. The credit card giant modified all of their advertising, communicating that each time a cardholder used their American Express card, they would donate a penny to the restoration of the Statue of Liberty.
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct result, card usage and membership had increased substantially. The cost of a facelift for America’s favorite lady: Priceless!
American Express was not the only one pleased with this creative use of advertising and public relations. Their successful campaign kick-started marketing experts all across the world who learned quickly that communicating involvement in a cause, the community, and/or the country will motivate action and generate profit. Businesses began using terms like “cause-related marketing,” becoming involved in community efforts and telling the world through advertising efforts.
Today, study after study continues to find that companies who utilize this combination marketing approach are extremely effective. I often quote findings offered by Cone Corporate Citizenship, indicating that 84% of Americans would be likely to switch brands to one associated with a good cause if both price and quality are similar. If that’s not enough to get your marketing wheels spinning, read on…
In one of the most recent comprehensive marketing studies completed (Brand Benefits, 2003), it was found that we have a much more charitable public than even the experts anticipated! Studies concluded that over two-thirds of consumers (68%) actually want companies to become more involved in the community through supporting charities, organizations, and/or causes. And, most importantly, they confirmed that those companies who do this would see a significant increase in revenue. Customer perception, loyalty, and buying behavior are all positively impacted when companies tell their publics about their community and cause involvement.
It’s important to note, that when companies recognize the importance of PR & Advertising, everyone benefits. Take Whirlpool Appliances for example. Instead of promoting great sales or lifetime guarantees in their television commercials, the mega-manufacturer features their non-profit partner, Habitat for Humanity. The well-known charity brings local volunteers together with families in need, building them a new, affordable house. According to Whirlpool, “every family needs a place to put down their roots and nurture a hopeful future.” Their commercials feature families and focus on the commitment that Whirlpool has to help these families achieve the American Dream. The company proudly donates a refrigerator and range to every Habitat Home. With marketing like this is it any surprise that Whirlpool is the #1 Home Appliance Maker in the United States? Everyone wins.
If you’re thinking that you couldn’t possibly donate on this level and that every penny in your business counts, you’re not alone. You can effectively blend public relations into your advertising and make a positive impression with your publics without breaking the bank.
One very effective way to increase your revenue is to show your support by generating awareness for a particular cause or event. For instance, use a portion of your advertising space to let the world know about the surprising number of children that suffer from developmental issues such as Autism. List the local provider that offers assistance and needs community support. By taking this action, you let your publics know that you are a company that cares. You help the local nonprofit provider, the children, and your bottom-line.
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will bene
Most people understand that if they decide to change the location of a bathroom halfway through construction of a house it is going to cost them extra money. That’s why they spend so long making sure the plans are right before they begin.But it is amazing the number of people who don’t apply this same logic to business. Say, for instance, when they use a graphic design firm. A lot of people begin working with a designer with only a vague brief, then make important decisions on the fly, or even change their minds halfway through.When you consider that graphic design fees are usually based on the number of hours and concepts required, it's hardly surprising that this slapdash approach can end up blowing your budget by hundreds or even thousands o
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct result, card usage and membership had increased substantially. The cost of a facelift for America’s favorite lady: Priceless!
American Express was not the only one pleased with this creative use of advertising and public relations. Their successful campaign kick-started marketing experts all across the world who learned quickly that communicating involvement in a cause, the community, and/or the country will motivate action and generate profit. Businesses began using terms like “cause-related marketing,” becoming involved in community efforts and telling the world through advertising efforts.
Today, study after study continues to find that companies who utilize this combination marketing approach are extremely effective. I often quote findings offered by Cone Corporate Citizenship, indicating that 84% of Americans would be likely to switch brands to one associated with a good cause if both price and quality are similar. If that’s not enough to get your marketing wheels spinning, read on…
In one of the most recent comprehensive marketing studies completed (Brand Benefits, 2003), it was found that we have a much more charitable public than even the experts anticipated! Studies concluded that over two-thirds of consumers (68%) actually want companies to become more involved in the community through supporting charities, organizations, and/or causes. And, most importantly, they confirmed that those companies who do this would see a significant increase in revenue. Customer perception, loyalty, and buying behavior are all positively impacted when companies tell their publics about their community and cause involvement.
It’s important to note, that when companies recognize the importance of PR & Advertising, everyone benefits. Take Whirlpool Appliances for example. Instead of promoting great sales or lifetime guarantees in their television commercials, the mega-manufacturer features their non-profit partner, Habitat for Humanity. The well-known charity brings local volunteers together with families in need, building them a new, affordable house. According to Whirlpool, “every family needs a place to put down their roots and nurture a hopeful future.” Their commercials feature families and focus on the commitment that Whirlpool has to help these families achieve the American Dream. The company proudly donates a refrigerator and range to every Habitat Home. With marketing like this is it any surprise that Whirlpool is the #1 Home Appliance Maker in the United States? Everyone wins.
If you’re thinking that you couldn’t possibly donate on this level and that every penny in your business counts, you’re not alone. You can effectively blend public relations into your advertising and make a positive impression with your publics without breaking the bank.
One very effective way to increase your revenue is to show your support by generating awareness for a particular cause or event. For instance, use a portion of your advertising space to let the world know about the surprising number of children that suffer from developmental issues such as Autism. List the local provider that offers assistance and needs community support. By taking this action, you let your publics know that you are a company that cares. You help the local nonprofit provider, the children, and your bottom-line.
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will bene
You read it right. There is a business card online design tool you can use to create your very own business cards design. And it doesn’t require any downloading, installing any new programs or using any compatible software.The business card design tool is an online feature you can easily use to personalize your own business cards. Now you can explore your imaginative side and dig your hands into crafting your own style of business cards.The business card online design tool allows you to play with it, tinker with your design and add other details templates in other online printers would not allow you to do. It operates at your command without complicated steps and operations. Unlike professional programs used for creating graphic designs, the b
In one of the most recent comprehensive marketing studies completed (Brand Benefits, 2003), it was found that we have a much more charitable public than even the experts anticipated! Studies concluded that over two-thirds of consumers (68%) actually want companies to become more involved in the community through supporting charities, organizations, and/or causes. And, most importantly, they confirmed that those companies who do this would see a significant increase in revenue. Customer perception, loyalty, and buying behavior are all positively impacted when companies tell their publics about their community and cause involvement.
It’s important to note, that when companies recognize the importance of PR & Advertising, everyone benefits. Take Whirlpool Appliances for example. Instead of promoting great sales or lifetime guarantees in their television commercials, the mega-manufacturer features their non-profit partner, Habitat for Humanity. The well-known charity brings local volunteers together with families in need, building them a new, affordable house. According to Whirlpool, “every family needs a place to put down their roots and nurture a hopeful future.” Their commercials feature families and focus on the commitment that Whirlpool has to help these families achieve the American Dream. The company proudly donates a refrigerator and range to every Habitat Home. With marketing like this is it any surprise that Whirlpool is the #1 Home Appliance Maker in the United States? Everyone wins.
If you’re thinking that you couldn’t possibly donate on this level and that every penny in your business counts, you’re not alone. You can effectively blend public relations into your advertising and make a positive impression with your publics without breaking the bank.
One very effective way to increase your revenue is to show your support by generating awareness for a particular cause or event. For instance, use a portion of your advertising space to let the world know about the surprising number of children that suffer from developmental issues such as Autism. List the local provider that offers assistance and needs community support. By taking this action, you let your publics know that you are a company that cares. You help the local nonprofit provider, the children, and your bottom-line.
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will bene
Have you been considering buying a franchise or starting your own business? Well, you are not alone and now that you have set your sights on a franchised business rather than starting one from scratch now you must determine which franchise to buy. Guess what? All franchises are not created equally, all company franchise founders are not equally yoked and even franchises in the same category or sub-sector are vastly different.With all that said let me give you some tips into buying into a franchise. Go meet some of the franchisees once of the companies you are considering buying a franchised outlet from. Compare offers not only brochures, but actual disclosure documents too and do a little market research in your own area to make sure what you will be
If you’re thinking that you couldn’t possibly donate on this level and that every penny in your business counts, you’re not alone. You can effectively blend public relations into your advertising and make a positive impression with your publics without breaking the bank.
One very effective way to increase your revenue is to show your support by generating awareness for a particular cause or event. For instance, use a portion of your advertising space to let the world know about the surprising number of children that suffer from developmental issues such as Autism. List the local provider that offers assistance and needs community support. By taking this action, you let your publics know that you are a company that cares. You help the local nonprofit provider, the children, and your bottom-line.
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will bene
An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.Choose a LeaderDuring the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution process. This person will be your go-to person at the show and should have a major role in booth staffing, training, and follow-up after the show.
Many companies are already being wonderful corporate citizens, yet failing to toot their own horn in their advertising efforts. If your company or your employees are involved with local charities, let the world know through your advertising efforts. Don’t let your gifts of time go unrecognized. Showcase the organizations name and logo (assuming you have permission) and proudly state that you are a supporter of that organization.
As with any good marriage, commitment is the key to success. Over promotion of a one-time only philanthropic activity will not get you the results you need. When companies find a charity, cause, or nonprofit to work with…they must become committed to an effective long-term campaign that will benefit all involved. And, of course, make sure the organization you choose to partner with is one that makes sense given your business type as well as your personal views and values.
Many CEO’s fear taking their marketing down this successful path. While the research is clear and the arguments compelling, it is change that causes paralysis. If you are experiencing cold feet, remember the wonderful benefits that engaging in public relations activities offers for everyone involved. Secure your future, take the plunge, and tell the world!
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