Casual Articles - Business

If You Keep on Doing What You Always Did
Traditional advertising isn’t dead, but its health is poor. TV, radio, cable, newspaper, yellow pages, coupon mailers and outdoor advertising, are becoming weaker by day. Those old stand-bys just don’t work in our time-compressed society. The business model is shot. If the players in those mediums don’t or can’t change, they’ll go away—for good.Inherently we like good commercials. We grew up with them. From Clara Peller pitching for Wendy’s with “where’s the beef” to the “wuz-up” stuff from Budweiser that became part of modern day lexicon, we enjoyed the end result of a fine creative process. As good as those ads were though, times are different. We are overworked, overwrought, overcommited and crushed by hundreds of messages every day. Singer and songw

market), there are 29 counties reached by TV. If there was only one yellow page book in each county, you would have to advertise in 29 yellow page books to reach the same geographic area as TV. Unfortunately, there are several yellow page books in each county. Smaller community yellow page books produce even less of a return on investment because they reach even fewer people. Many lawyers have found out that for the cost of a full-page advertisement in just two county-wide yellow page books, you can advertise on TV with a respectable budget and reach the population of an entire DMA.

Today, due to the large number of lawyers

10 Resourceful Things You Can Do With A Product That Doesn't Sell
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the pro

I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do.

Apparently, lawyers are not the only ones. In his article "Quit wasting money on Yellow Page advertising" by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, "Why has advertising in the Yellow Pages changed from one of the best ways to advertise to one of the worst in just a few years?" (See 1, below)

This article will attempt to explain where all the calls went. I believe lawyers began advertising in the Yellow Pages much earlier than on TV because of the cost; most lawyers were reluctant to become pioneers of TV advertising; and lawyers were pursued by yellow page salespeople, but not by TV salespeople. Since 1976 through the mid-1980s, the Yellow Pages and classified newspaper ads were virtually the only place a potential client could find a lawyer advertising. Consequently, lawyers advertising in the Yellow Pages did not have much competition and had very good results.

Many more lawyers flocked to the Yellow Pages which then became very crowded. In the last few years, and after a few pioneers, many of the lawyers advertising in the Yellow Pages discovered what every other business has long known, that TV is by far both the most effective and cost-effective media. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 lawyers have spent $287.3 million on TV compared with only $71.3 million on print media, $11.4 million on radio and $4.1 million on Internet advertising. According to research done by the Television Bureau of Advertising, the public's perception of television gets the votes for Most Authoritative and Most Exciting. Both influential and persuasive, TV wins over other media, in both categories, by a wide margin among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 8.5%. TV scores 66.8% Most Persuasive with newspapers, again a distant second at 14.2%.

Just as buying something wholesale or in large quantities, your cost per person reached from advertising is reduced when you buy media that reaches more people. Broadcast TV reaches many times more people than a county-wide yellow page book and therefore costs much less per person reached. In the New York DMA (broadcast TV market), there are 29 counties reached by TV. If there was only one yellow page book in each county, you would have to advertise in 29 yellow page books to reach the same geographic area as TV. Unfortunately, there are several yellow page books in each county. Smaller community yellow page books produce even less of a return on investment because they reach even fewer people. Many lawyers have found out that for the cost of a full-page advertisement in just two county-wide yellow page books, you can advertise on TV with a respectable budget and reach the population of an entire DMA.

Today, due to the large number of lawyers a

Cheap or Free Off Line Methods of Advertising
The internet has widened the horizons for businessmen inasmuch as it has provided an innovative method for advertising and marketing. Ironically, though, it has also narrowed the field for some (especially those whose business resides strictly online) who have been led to think that internet marketing is the only way to go for it,s relatively cheap, it has a wide reach, etc.While it,s true that internet marketing brings a lot of advantages, it,s not wise to neglect off line methods altogether. While it,s true that more and more people are using the internet, internet penetration is far from universal and complete. The best advertising strategy is still an amalgamation of both online and off line techniques. The following is an enumeration of some cheap o

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Today, due to the large number of lawyers

Factors Which Affect the Overall Value of a Business
Businesses are something which have a tendency to change hands now and again over the entire life of the business. Whether it is a merger or an outright sale, there are certain factors which will affect the overall value of a business that is put up for sale by its current owner. The following paragraphs will highlight some of these factors and explain why the overall value of business can be altered from time to time.Delaying the SaleSelling one’s business is an extremely important decision for a business owner to make. The sale thereof is something which can either make or break the financial stability of an individual at times. A factor which tends to affect the overall value of a business is a delay with regard to deciding whether or not to se

w Pages which then became very crowded. In the last few years, and after a few pioneers, many of the lawyers advertising in the Yellow Pages discovered what every other business has long known, that TV is by far both the most effective and cost-effective media. According to TNS Media Intelligence/CMR, from January 2004 through September 2004 lawyers have spent $287.3 million on TV compared with only $71.3 million on print media, $11.4 million on radio and $4.1 million on Internet advertising. According to research done by the Television Bureau of Advertising, the public's perception of television gets the votes for Most Authoritative and Most Exciting. Both influential and persuasive, TV wins over other media, in both categories, by a wide margin among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 8.5%. TV scores 66.8% Most Persuasive with newspapers, again a distant second at 14.2%.

Today, due to the large number of lawyers

4 Essential Steps to Eliminate Database Drama
Back in the day when I was still apart of corporate America, I found myself tasked with the huge job of figuring out what spiffy new company wide software system we needed and what would work best for us.Which computer system would work best? How do I know? Hour after hour of boring computer system presentation, endless trade shows and phone calls and I still didn't have an answer. By the time you figured everything in, each system I looked at was priced somewhere around $170,000.00.With $170,000.00 on the line, you can imagine I was not about to make a snap decision. So I changed my approach a bit. I really dived into why the old software wasn't working and what the team really wanted the system to do.What kind of difference could finding ou

ve and Most Exciting. Both influential and persuasive, TV wins over other media, in both categories, by a wide margin among Adults 18+. TV scores 81.8% in the Most Influential category, with newspapers a distant second at 8.5%. TV scores 66.8% Most Persuasive with newspapers, again a distant second at 14.2%.

Today, due to the large number of lawyers

Those Who Use Joint Ventures, WIN
Big business understands the leverage and reach available through Joint Ventures. H&R Block Inc. and 7-Eleven Inc. signed a three-year agreement Wednesday that enables Block customers to cash refund loan checks at 1,100 7-Eleven stores in the United States. Don’t create a competency or distribution channel - borrow one! Share the love, as it were.Online dating is growing in popularity. And people who meet online typically like to meet for the first time in a coffee house like Starbucks. Armed with that data, Starbucks teamed with Yahoo! Personals to produce an "Espresso Dating Guide" that can be found exclusively online at http://personals.yahoo.com/espressodating. The guide offers advice such as what to wear on a first date, what to talk about and, if neces

Today, due to the large number of lawyers advertising on TV, potential clients are being diverted away from yellow page books. Additionally, in the field of personal injury, the problem is compounded. Seriously injured people are usually in bed in a hospital or at home watching TV. Lawyers advertising on TV reach potential accident clients long before they can even get to yellow page books.

When lawyers first began advertising, there was only one yellow page book. Now there are commonly three, four or even five county-wide yellow page books and several village, community or neighborhood yellow page books as well. Some advertisers have even lost their position in the Yellow Pages because they signed a contract with another yellow page book not realizing it was a different book and they couldn't afford two books. Because a consumer will typically keep one yellow page book and throw out the others, the question an advertiser faces is which yellow page book to advertise in or to advertise in all of them. Will your advertisement be in a yellow page book that's thrown in the garbage? I keep only one book and it stays in the closet, rarely used. Today, I use the Internet instead of a yellow page book.

While there was once only one Yellow Page book in town receiving 100% of yellow page advertising revenue, they are now losing a large share of that revenue to several competing yellow page books, but their operating costs remain fixed. All of the yellow page book companies must print and distribute the same number of books. Unless all advertisers advertise in all three yellow page books, the publishing companies have to increase advertising fees thereby increasing the cost of reaching a yellow page consumer. In an effort to increase revenue, yellow page books have even begun creating new real estate to sell including advertising on the covers, spine, tabbed pages and even Post-it Notes style ads. These high visibility advertisements also divert yellow page consumers from regular full-page advertisements.

Simply stated, there was once only one yellow page book in town; it was cheaper to advertise in the book; there were fewer lawyers advertising in the book; there were few lawyers advertising on TV; the Internet was not what it is today; and there were far more people using the Yellow Pages than there are today.

So what's a lawyer to do with yellow page advertising? If you're one of the three or four largest advertisers in your market with an advertising budget large enough for a substantial TV advertising campaign including billboards and r

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To ensure that your business runs smoothly, you need to establish a solid structure. The success of your business depends on how well you manage it.

Advertisers are looking for the next pixel website revolution and milliondollar word text link sites may be the solution. Basically the text link sites are a website containing a number of strategic words and each word can be bought by a prospective advertiser and this word will become a text word link to their website of choice. Find out how you can be part of the revolution now.

Contrary to popular belief, more and more advertising agencies are utilizing the magic of jingles and music to brand their client's products and businesses. There are many who know that with well written & well produced music it is possible to create an emotional connection to a targeted demographic, create recall and yet still maintain the integrity necessary to create a lasting campaign.

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