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  • Casual Articles - Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%

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    ount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (retur
    Finding The Perfect Corporate Business Gift
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    Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!

    It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return

    Banner Stands
    The main aim of advertising is to project your product before the potential customers in an effective manner, update information on the product easily and in a timely way. One cost effective and efficient way to advertise your product is to use banner stands.Banner stands are portable, flexible structures carrying colorful graphic images used for advertising. The graphics and the message can be changed frequently as the need arises. Banner stands are versatile and can be used to light up exhibitio
    , created interest and desire, and offered a solution...all in a few short words!

    It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (retur

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    ts in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (retur

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    good", but does it generate business for you?

    What's the bottom line?

    The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (retur

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    ount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don't know", you need to pay attention!

    Are you a "me-me, we-we" yellow page advertiser?

    Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"

    If it does, you are looking at a "me-me", "we-

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