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Casual Articles - Dump Those Helping Verbs from Your Ads and Promotion Copy
This article relates to the Compensation and Benefits Competency, commonly evaluated in employee satisfaction surveys. The questions included in this competency will help your organization determine whether your employees feel they are fairly paid for the work they perform when compared to a similar job at a different company. This competency also queries their feelings regarding th
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The toy industry suffered a major setback during the recession. Thankfully, it survived but the products coming out of the toy industry of late are quite boring. One wonders where has all the innovation gone? If you have an original idea to sell to the toy industry you will need to go about it the right way or else suffer rejection and frustration.Toy companies receive
“That a girl, Cindy!
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
s
I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everythin
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
s
A material handling system is a set of equipment that is used to physically move material around the factory floor or in storage and freight handling areas.Traditional material handling systems included trolleys, conveyors, forklifts and overhead traveling cranes. They were primarily mechanized devices and a large amount of manual intervention was required. These traditional
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
s
What is Plastic Injection Molding?Injection molding is a molding procedure whereby a heat-softened plastic material is forced from a cylinder into a relatively cool cavity giving the article the desired shape. Injection molding is a manufacturing technique for making parts from plastic material. Molten plastic is injected at high pressure into a mold, which is the inve
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
s
Safety videos can provide many excellent resources for you and for your employees. What are they and how can they help your organization? First, realize that safety videos are full of valuable information. They can teach and provide that information on just about any safety related topic quite simply. And, more importantly, effectively. If you have problems with workmen's compe
be is was were,
am are been being,
have has had,
do does did,
will would,
shall should,
can could,
may might must.
There is a place for these critters if you are studying Spanish verb conjugations. But there is not much room for them in copywriting.
Take a look at these examples:
Have you been tired of getting really bad headaches?
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writing good copy, your grammar checker should be telling you that you should go back to gra
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