e this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising return

I am going to keep this short and to the point. You have to track and test or you do not really have a business.

I mean that. If you are not tracking and testing, you do not really have a business. Sure, you may be able to run a one-shot wonder campaign – perhaps you have a perfect product, and you stumbled on the perfect sales page, etc., and you are able to create a short term income online.

The odds of that happening once are slim…the odds of it happening twice are infinitesimal. You see, the internet is very predictable. What works, works consistently over time (although it may change in a predictable pattern or be influenced by outside factors).

How about an illustration?

Let us assume that you are list building, for this example (although you can easily alter it to fit any one of your sales campaigns).

Let’s imagine that you are going to start a new advertising campaign. You have allocated $1000 to this advertising campaign.

Let us imagine that you advertise in 10 different places, and that your campaign results look like this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising return

s you have a perfect product, and you stumbled on the perfect sales page, etc., and you are able to create a short term income online.

The odds of that happening once are slim…the odds of it happening twice are infinitesimal. You see, the internet is very predictable. What works, works consistently over time (although it may change in a predictable pattern or be influenced by outside factors).

How about an illustration?

Let us assume that you are list building, for this example (although you can easily alter it to fit any one of your sales campaigns).

Let’s imagine that you are going to start a new advertising campaign. You have allocated $1000 to this advertising campaign.

Let us imagine that you advertise in 10 different places, and that your campaign results look like this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising return

ble. What works, works consistently over time (although it may change in a predictable pattern or be influenced by outside factors).

How about an illustration?

Let us assume that you are list building, for this example (although you can easily alter it to fit any one of your sales campaigns).

Let’s imagine that you are going to start a new advertising campaign. You have allocated $1000 to this advertising campaign.

Let us imagine that you advertise in 10 different places, and that your campaign results look like this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising return

t any one of your sales campaigns).

Let’s imagine that you are going to start a new advertising campaign. You have allocated $1000 to this advertising campaign.

Let us imagine that you advertise in 10 different places, and that your campaign results look like this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising return

e this:

Cost: $1000 Revenue: $1200

In this case, you have spent $1000 in advertising, and have received $1200 back in. This is not significant, and provides for a $200 gross profit on your campaign.

What can you do to improve your advertising returns in the future?

Unfortunately, if you have not tracked the source of revenue and the source of the advertising, you do not have the information necessary to improve your advertising returns in the future.

Imagine instead, that you have adequately tracked each of the advertising sources so that you know where the revenues are coming from, which traffic source is converting.

You will be able to eliminate sources that are not producing, and spend moer money in campaigns that actually produce.