ding your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of quali

The quantity versus quality debate has been raging since the inception of email and online marketing. It is difficult to determine whether it is better to have a gigantic list of people, most of whom have no interest in your products and services, or to have a much smaller list composed only of people who have an expressed interest in what you have to offer.

The answer to this debate cannot be firmly determined, except on a case by case basis, but often, the answer is this: that quality is preferable to quantity. For many businesses, a list of people who are un-interested in their products is the equivalent to a waste of time and money. Many service oriented businesses also do not benefit from a list that is not targeted toward people in their specific demographic and interest range.

Of course, purchasing an untargeted list is much faster and much simpler than spending a long period of time and a significant effort building your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of qualit

d services, or to have a much smaller list composed only of people who have an expressed interest in what you have to offer.

The answer to this debate cannot be firmly determined, except on a case by case basis, but often, the answer is this: that quality is preferable to quantity. For many businesses, a list of people who are un-interested in their products is the equivalent to a waste of time and money. Many service oriented businesses also do not benefit from a list that is not targeted toward people in their specific demographic and interest range.

Of course, purchasing an untargeted list is much faster and much simpler than spending a long period of time and a significant effort building your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of quali

wer is this: that quality is preferable to quantity. For many businesses, a list of people who are un-interested in their products is the equivalent to a waste of time and money. Many service oriented businesses also do not benefit from a list that is not targeted toward people in their specific demographic and interest range.

Of course, purchasing an untargeted list is much faster and much simpler than spending a long period of time and a significant effort building your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of quali

a list that is not targeted toward people in their specific demographic and interest range.

Of course, purchasing an untargeted list is much faster and much simpler than spending a long period of time and a significant effort building your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of quali

ding your own. This makes this sort of list building more attractive to businesses who either do not have the time and resources to build their own lists or who do not want to spend the time and money to do so.

The debate of quality versus quantity in the arena of list building can really only be determined by you. If you have had experience with either side of the debate, then you should try the other side, and determine which benefits your business more. If your organization is well served by untargeted, hit or miss lists, then you are fortunate, for in most cases, a smaller, targeted list is much more useful, although it is more expensive.