lipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the m

I have read that if someone comes to your website from somewhere where they had to make a quick, impulsive decision, for example, a search engine link, or pay-per-click link, or an ad that you ran somewhere—where it’s very, very impersonal, and they just clicked on a link or a banner ad, anything that’s just kind of a quick advertising decision, any kind of classified ad—that longer sales copy or content converts much better and than shorter copy.

If we think about this logically, it makes sense, because the person that just clicked, and they don’t know you from anybody—they don’t know who you are, they don’t trust you at all, generally they start out—on the internet, people generally start out with a negative level of trust about you.

You have to work just to get to zero, and then you work to get to a higher level of trust. So you, perhaps, could use something like what you’re calling a reverse squeeze page—where you have a few pages of content, you put them through a few hoops, and then by the time they get on your list, they’re a nice, qualified subscriber, so that would make a lot of sense. The flipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the mo

er ad, anything that’s just kind of a quick advertising decision, any kind of classified ad—that longer sales copy or content converts much better and than shorter copy.

If we think about this logically, it makes sense, because the person that just clicked, and they don’t know you from anybody—they don’t know who you are, they don’t trust you at all, generally they start out—on the internet, people generally start out with a negative level of trust about you.

You have to work just to get to zero, and then you work to get to a higher level of trust. So you, perhaps, could use something like what you’re calling a reverse squeeze page—where you have a few pages of content, you put them through a few hoops, and then by the time they get on your list, they’re a nice, qualified subscriber, so that would make a lot of sense. The flipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the m

you from anybody—they don’t know who you are, they don’t trust you at all, generally they start out—on the internet, people generally start out with a negative level of trust about you.

You have to work just to get to zero, and then you work to get to a higher level of trust. So you, perhaps, could use something like what you’re calling a reverse squeeze page—where you have a few pages of content, you put them through a few hoops, and then by the time they get on your list, they’re a nice, qualified subscriber, so that would make a lot of sense. The flipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the m

So you, perhaps, could use something like what you’re calling a reverse squeeze page—where you have a few pages of content, you put them through a few hoops, and then by the time they get on your list, they’re a nice, qualified subscriber, so that would make a lot of sense. The flipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the m

lipside is, if you’re writing articles, in a lot of ways the leads you get are already prequalified, and don’t need as long of copy.

In everything you do, you need to test, to see what works for you. But generally, the less prior contact you have had with the prospect, the more copy you need.

If you write articles, and you’ve written more than a few, then what happens is, people typically don’t click through your website until after they’ve read your article and they feel comfortable with you. If they don’t trust you very much, they generally won’t click through. They’ll go look at some of your other articles, then they’ll click through. So if you were writing articles, you’d tend to need less content, because they already trust you, now you can use a short squeeze page, and you don’t need to do what they’re calling a reverse squeeze page. Does that make sense?