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Casual Articles - Small Business Marketing Tip #2: Return To The Roots Of Advertising
I have a recommendation for you for 2006: Take a risk and be inauthentic.Authenticity, being yourself, is the foundation of your health, and the health of your business. But, it can also be a source of stagnation, and, eventually, your death. It has to do primarily with how many of us learn.For most of us, we learn by "monkey see (or read, or hear) - monkey do." It's the easiest way I know to learn- we emulate someone else's (hopefully) experienced and masterful example.And here's where the problem comes in: when you are emulating so
Denny was expressing his frustr
There are many people who wish to get into the mobile oil change business and there are many packages available on the Internet for this. Having been in the mobile auto services business for some 27-years it has always been of interest to me how to best put together the perfect rig or van set up in order to be the most efficient possible.This way you can best service the customer and of course make money too. After all if you are running a small business no matter how small one of your primary goals should be to make money right? Now then, recentl
But, the question is…What is real advertising?
Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either.
On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.
Denny was expressing his frustra
Can we inspire teens to choose to do something with the same methodology that convinces them not to do something? For example, does the same decision-making process lead to teens buying $15 Starbury One basketball shoes and to not buying the designer $130 Nike Zoom Kobe I sneakers? Is there a common denominator in how teens choose to start smoking cigarettes and how they choose not to? Can we as marketers reach them at the pivotal decision-making moment to inspire desired behavior? Denver-based Cactus Marketing Communications thinks they have uncovered t
Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either.
On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.
Denny was expressing his frustr
We all live in our own little world. What we see in front of us is pretty much all we believe there is. In the world of medical billing, this can be a nightmare waiting to happen when it comes to doctor files. Why? Well, there are quite a few reasons. We're going to cover some basic things you will need to know about your doctor files before setting them up in your DME billing system and then afterwards when you're getting ready to bill them.The first thing you need to be aware of is that if you are a medical billing agency, you will most lik
On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.
Denny was expressing his frustr
Most of us think of business cards as just a written reminder of someone’s contact details. They can become more than this with a little imagination. Think of these cards as being a useful means of advertising your business. They are relatively inexpensive to print and light to carry around with you.Think about what you can print on the backs of the cards which are normally left blank. This space can be used to advertise your business whatever it is. Think about starting off with a small map of the area where your premises are situated printe
Denny was expressing his frustr
Almost every individual dreams of owning a profitable business. Some may also be interested in an undertaking for the common good, example in case of non-profit organizations. But when we speak of a profitable business, it is not merely inflow and outflow of cash. A lot of detailing needs to be done to make an undertaking profitable.The foremost thing that one needs to decide before undertaking any business activity is the structure of the corporate. A business organization can be a sole proprietorship, partnership or a family undertaking dependin
Denny was expressing his frustration regarding the campaign and how the entire concept is a mockery of the core customer that the campaign has been designed to serve.
So, where do you draw the line on cute and clever?
Is entertainment value at the expense of your core customer base a sound and acceptable practice in advertising today? Should it be?
I would have to say no.
And I think the forefathers of advertising would back me.
See, at the heart of all of the big Madison Avenue ad agencies there was at one
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