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Casual Articles - How to Build an Empire With Business Cards
Recently, I have noticed some of my radio habits when driving in my car. When I'm listening to music I tend to switch radio stations whenever a commercial comes on. When I’m listening to talk radio I tend to leave the dial as is whether I’m listening to a talk show or whether a commercial is playing.I've been thinking about why this is the case and if other radio listeners have the same tendencies as I do. Here is what I think: When I’m in the mood for music, I want to hear music; I don't want to listen to radio advertisements. When I listen to talk radio, I
Market trends reveal that creative advertising is the need of the hour. Striking logos and funny phrases increase consumers' curiosity. Some firms believe that they can capture the attention of their customers through humor. Many companies use this market psychology effectively through their neon signs. Most businesses believe in promoting and maintaining brand equity because an established funny phrase or picture helps people relate to a particular product or company.Many funny signboards use bright lights and appropriate colors. Most of the text on the sign
The three main mistakes people make when marketing with business cards are:
1. Not having a business card.
2. Being stingy and only giving out one card per person.
3. Not giving a card to every person they come into contact with.
Not having thousands of business cards at your disposal at all times is not only stupid it is a crime against your business. If an employee of yours stole as much money from you as you lose from not utilizing business cards, they would go to prison for a long time. With today’s super low cost business card printing prices there is no reason not to have business cards and an abundance of them for that matter.
I started my professional concrete cutting service business with absolutely no capital and grossed almost $400,000 in my first eight months of business. My only means of advertising was business cards. As many of you already know, it can sometimes take up to an entire year to get your ad placed into your local yellow page directory and it can be quite costly to a new business. The following are techniques that I used to generate tons of business from business cards and I believe that these same techniques can benefit any type of business.
1. I started with an eye catching logo and had a design that really said “this guy is a pro.” It is worth the modest initial investment to get your cards designed right.
2. I kept my message “short and sweet.” I have seen way too many people over do it with tons of bulleted text that cause confusion with the reader. I do concrete cutting and a few other services that relate to it but my business cards say only “Concrete Cutting.”
3. I ordered my cards in quantities of 5000 at a time. Too often do I see new business owners print cards off of their computer and literally “ration” them off.
4. I never gave out a single card! I always handed out at least five at a time and sometimes more. I still look at my business cards as “lottery tickets.” The first job I get from the batch pays for all of them so the rest can pay off huge. If they get thrown in the trash – Who cares? There are thousands more where those came from.
5. Any time I would meet someone in the construction trades I would hand them a stack of cards. I hand them to people that are standing next to me in line at the Home Depot or that are pumping gas across from me at the fuel pumps. I get questions like “What are these for?” or “What do you want me to do with these?” and I just simply say “You may not need my services now but when you do, you’ll know who to call.” At the same time I am thinking “I don’t care what you do with them, they were basically free and the fact of the matter is that I get hundreds of calls from people that say “Remember Me?” “I met you at the Ex
In today’s Machine Age, every business is wholly or partially dependent on equipment to carry out its activities. But with time, this equipment gets depreciated and loses its performance. Keeping this concern in view, smart businesses regularly spend money on Equipment Maintenance to ensure consistent performance and increase its lifespan as well.The best way to start Equipment Maintenance is by planning the whole maintenance process in advance, like time of maintenance, total cost involved, tools required to do the maintenance job and duration of the mainten
I started my professional concrete cutting service business with absolutely no capital and grossed almost $400,000 in my first eight months of business. My only means of advertising was business cards. As many of you already know, it can sometimes take up to an entire year to get your ad placed into your local yellow page directory and it can be quite costly to a new business. The following are techniques that I used to generate tons of business from business cards and I believe that these same techniques can benefit any type of business.
1. I started with an eye catching logo and had a design that really said “this guy is a pro.” It is worth the modest initial investment to get your cards designed right.
2. I kept my message “short and sweet.” I have seen way too many people over do it with tons of bulleted text that cause confusion with the reader. I do concrete cutting and a few other services that relate to it but my business cards say only “Concrete Cutting.”
3. I ordered my cards in quantities of 5000 at a time. Too often do I see new business owners print cards off of their computer and literally “ration” them off.
4. I never gave out a single card! I always handed out at least five at a time and sometimes more. I still look at my business cards as “lottery tickets.” The first job I get from the batch pays for all of them so the rest can pay off huge. If they get thrown in the trash – Who cares? There are thousands more where those came from.
5. Any time I would meet someone in the construction trades I would hand them a stack of cards. I hand them to people that are standing next to me in line at the Home Depot or that are pumping gas across from me at the fuel pumps. I get questions like “What are these for?” or “What do you want me to do with these?” and I just simply say “You may not need my services now but when you do, you’ll know who to call.” At the same time I am thinking “I don’t care what you do with them, they were basically free and the fact of the matter is that I get hundreds of calls from people that say “Remember Me?” “I met you at the Ex
Most small business owners equate expenses with overhead items and capital expenditures such as buying a PC, notebook, printer, modem or version upgrade to Microsoft Office XP. These kind of small business owners often desperately need your computer consulting business assistance to see the big picture and the total solution.In order to help your prospects and clients leverage their IT infrastructure, you need to elevate your price quotes, proposals and invoices from transaction status to investment.Your Computer Consulting Business as an Investmentad placed into your local yellow page directory and it can be quite costly to a new business. The following are techniques that I used to generate tons of business from business cards and I believe that these same techniques can benefit any type of business.
1. I started with an eye catching logo and had a design that really said “this guy is a pro.” It is worth the modest initial investment to get your cards designed right.
2. I kept my message “short and sweet.” I have seen way too many people over do it with tons of bulleted text that cause confusion with the reader. I do concrete cutting and a few other services that relate to it but my business cards say only “Concrete Cutting.”
3. I ordered my cards in quantities of 5000 at a time. Too often do I see new business owners print cards off of their computer and literally “ration” them off.
4. I never gave out a single card! I always handed out at least five at a time and sometimes more. I still look at my business cards as “lottery tickets.” The first job I get from the batch pays for all of them so the rest can pay off huge. If they get thrown in the trash – Who cares? There are thousands more where those came from.
5. Any time I would meet someone in the construction trades I would hand them a stack of cards. I hand them to people that are standing next to me in line at the Home Depot or that are pumping gas across from me at the fuel pumps. I get questions like “What are these for?” or “What do you want me to do with these?” and I just simply say “You may not need my services now but when you do, you’ll know who to call.” At the same time I am thinking “I don’t care what you do with them, they were basically free and the fact of the matter is that I get hundreds of calls from people that say “Remember Me?” “I met you at the Ex
A concern for many business owners is repeat business. One of the best ways to get repeat business is to outline what makes YOU want to do business with someone else again, and apply these same questions to your own business. Ask yourself the following: Were you clear as to what you wanted or needed? Were all your needs meet based on what you told the business you wanted or needed? Were they courteous, friendly? Did you get what you needed in a timely manner? Did they follow-up with you (to see if you were happy with their product or service)? Did you respond to a f
3. I ordered my cards in quantities of 5000 at a time. Too often do I see new business owners print cards off of their computer and literally “ration” them off.
4. I never gave out a single card! I always handed out at least five at a time and sometimes more. I still look at my business cards as “lottery tickets.” The first job I get from the batch pays for all of them so the rest can pay off huge. If they get thrown in the trash – Who cares? There are thousands more where those came from.
5. Any time I would meet someone in the construction trades I would hand them a stack of cards. I hand them to people that are standing next to me in line at the Home Depot or that are pumping gas across from me at the fuel pumps. I get questions like “What are these for?” or “What do you want me to do with these?” and I just simply say “You may not need my services now but when you do, you’ll know who to call.” At the same time I am thinking “I don’t care what you do with them, they were basically free and the fact of the matter is that I get hundreds of calls from people that say “Remember Me?” “I met you at the Ex
EFT transactions are transmitted through an automated clearinghouse. This is known as an ACH operator and is a secured and preprogrammed system. It functions as a clearing facility controlled by private organizations or a Federal Reserve Bank and is a recognized system for inter bank electronic fund transfers. The National Automated Clearing House Association (NACHA) governs these systems and is responsible for their functionality.Problems with EFT become apparent when financial institutions do not abide by the NACHA operatives and regulations. These are deta
6. I buy a mailing list of contractors from a list broker and I simply put three business cards in an envelope and mail a thousand envelopes at a time. I do not put an expensive brochure or a flyer, I simply put three business cards in and I get hundreds of calls and referrals from the mailing,
I now get hundreds and hundreds of calls from my existing customers and my yellow page ads but I still use business cards more than I ever have. I now have five trucks and seven employees and giving out business cards in the same fashion as I have described above is part of their job description. They have all seen the power of business cards and that business cards ensure each of our survival and actually gives them a good feeling knowing that they got a specific customer. If I contact a new customer and they happen to mention that one of my men did not give them a stack of business cards then I immediately contact the employee, ask them if it is true and explain to them that it is part of their job, then I hand them a big box of business cards and tell them not to let it happen again, ever.
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