oduct or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service

Word-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, “Get out and ‘network’.” So we go to a Chamber of Commerce meeting with dozens or even hundreds of other people trying to promote their company or service, and we attempt to promote our company or service as well. Very few people come to these meetings to buy things. The odds seem to be stacked against from the beginning, so is it any wonder why most of us come back from these meetings thinking that we just wasted an hour or two?

It doesn’t have to be that way. By making just a few simple changes to our approach, we can become a center of influence in any room and in effect, generate significant word of mouth advertising. One of the first things that we have to realize, though, is what ‘networking’ actually is and what it is not. Networking IS NOT selling. If we know 99% of the people at a networking function are there to promote their own product or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service t

meeting with dozens or even hundreds of other people trying to promote their company or service, and we attempt to promote our company or service as well. Very few people come to these meetings to buy things. The odds seem to be stacked against from the beginning, so is it any wonder why most of us come back from these meetings thinking that we just wasted an hour or two?

It doesn’t have to be that way. By making just a few simple changes to our approach, we can become a center of influence in any room and in effect, generate significant word of mouth advertising. One of the first things that we have to realize, though, is what ‘networking’ actually is and what it is not. Networking IS NOT selling. If we know 99% of the people at a networking function are there to promote their own product or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service

o is it any wonder why most of us come back from these meetings thinking that we just wasted an hour or two?

It doesn’t have to be that way. By making just a few simple changes to our approach, we can become a center of influence in any room and in effect, generate significant word of mouth advertising. One of the first things that we have to realize, though, is what ‘networking’ actually is and what it is not. Networking IS NOT selling. If we know 99% of the people at a networking function are there to promote their own product or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service

te significant word of mouth advertising. One of the first things that we have to realize, though, is what ‘networking’ actually is and what it is not. Networking IS NOT selling. If we know 99% of the people at a networking function are there to promote their own product or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service

oduct or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.

Networking IS increasing our sphere of influence in order to promote our product or service to this sphere of influence at a future time. People do business with and refer people to people they, know, like, and trust. So our goal during a networking function is not to sell, but to get more people to know us, like us, and trust us. That way, they are more likely to buy from us in the future or refer people to us. One way to get people to know us, like us, and trust us more is to help them get what they want.

People like other people who are interested in them. The most important topic to anyone you are speaking to is himself or herself. And since they are at the meeting to promote their product or service, then if we help them do that better, they are going to like and trust us more. The following questions are things that you can ask someone at a networking function that will get them to open up to you and tell you about themselves:

· What is you name? Obviously a first question. · What do you do? Still nothing out of the ordinary. · Do you travel much? What territory do you work in? Any question about location. · What do you li