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Casual Articles - If you Sell a Product, Use Online Marketing, Part 1
Just yesterday I had the opportunity to meet with a very seasoned CEO of a technology service provider who came to us in order to do a recruiting project for a new sales person. He came to us is because he’s gone through four sales hires on his own and none of them have actually produced anything for his company. As we sat down to talk about this he sheepishly admitted that this had cost him millions of dollars of lost revenue and opportunity cost as a result of not getting the sales hiring process right.This week I also had the opportunity to teach a
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. T
“A man can fall many times, but he isn’t a failure until he begins to blame somebody else.” (John Burroughs)“Fire her, she set me up!” John yelled quite loudly. He was incredibly angry and for good reason. However, he was really angry at the wrong person. What he was really saying was to himself, “Fire me, I set me up!” He was holding the wrong person accountable for his unethical choices.Indeed John was set up. However, it was John’s choice to enter into the trap. She did not force him; she had no position of power to coerce him. All she
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. Th
What are you going to do today to get productive online? I see so many people online who really want to make money, and they buy a few books, and then they try the stuff in the books, and then they hit a snag, so they figure the book is no good.So they buy another book. Same thing. It’s not the books, folks – it’s the people who ar not applying themselves, bottom line.What are you going to do today to get more productive? To get productive at all?Focus on what you can get done that is productive.Just to give you an idea, I write
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. T
Forget "bang for your buck." You can market yourself and your services for free with these easy self-promotion tips:1. Create a signature line and append it to all outgoing e-mail messages. Include your name, the name of your business or something to identify your services, your website address, and contact information. Make it very easy for potential clients to contact you and pass your name along to others.2. Participate actively in free e-mail discussion lists and online forums related to your target market or area of expertise. Asking questio
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter.
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. T
The rapid growth of the internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand you can stick with the business model that has worked for the last number of years. On the other hand, you can make the shift to serious eBusiness.Choosing to stand pat is usually much easier in the short term. But in the longer term this almost certainly means you will be left behind by technology, and lose many of your most important clients to more aggressive competitors.But shifting to eBusiness may involv
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. T
By far the most efficient way to get new customers is through your existing customers. Your existing customers are buying from you because they fit your target market profile, they love and/or need your products or services, and they can afford them. Let's look at a few ways you can use your existing customers to grow your customer base.ReferralsThere is usually one point in your sales process with your customer where it would make sense to ask them to complete a quality survey. Keep it short and to the point, but at the end, ask this ques
From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer these questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competitio
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